Auto · Small-town market · New Mexico
Auto repair shops in the Roswell, NM area
Competitor counts, household spending and official business counts for auto repair shops in the Roswell, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #324 of 538 scored small-town markets
#11 of 13 scored small-town markets based in New Mexico
- Listings
- 62
- 9 chain locations (15%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $24.8M
- On vehicle maintenance and repairs · $1,045 a household
- Spending per listing
- $399K
- 10% below the U.S.
- Listings per 10k households
- 26.1
- 21% above the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the auto repair shops around any address in the Roswell area
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Roswell area comes to about $24.8M a year: $1,045 per household, 9% above the U.S. average. That is about $399K of household spending for each shop on map listings, 10% below the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
There are 62 auto repair shops on map listings in the Roswell area as of September 2026. 9 of them (15%) are chain locations, against 16% across the U.S. Per 10,000 households, that is 26.1, 21% above the U.S. rate of 21.5.
In 2023, official counts showed 23 businesses with payroll in the Roswell area classed as mechanical, body and glass repair. That is one for every 1,031 households, against one for every 955 across the U.S. Official counts also show 55 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $13K has gone to businesses classed as mechanical, body and glass repair in the Roswell area.
Population estimates put the population change in the Roswell area from 2020 to 2025 at −2.7%, against +3.1% for the U.S. The Roswell area scores 46 (lower middle) on the Groundwork market score for auto repair shops, ranking #324 of 538 scored small-town markets and #11 of 13 scored small-town markets based in New Mexico.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.1 | 21.5 | 21.5 |
| Spending per listing | $399K | $481K | $445K |
| Households per official establishment | 1,031 | 1,043 | 955 |
| Official establishment growth, 2019–2023 | n/a | +4.0% | +2.1% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,045 | $1,033 | $958 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 46 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 86
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 629 chain locations
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $13K
SBA-backed loans to businesses classed as mechanical, body and glass repair in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for auto repair shops, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 83 | 12 | 7.7 | $1.5M | −1.0% | #13 of 538 |
| 2Los Alamos, NM | 83 | 13 | 15.8 | $768K | 0.0% | #14 of 538 |
| 3Taos, NM | 81 | 16 | 10.3 | $1.1M | +0.3% | #19 of 538 |
| 4Las Vegas, NM | 73 | 20 | 14.4 | $749K | −3.2% | #49 of 538 |
| 5Ruidoso, NM | 67 | 15 | 15.0 | $726K | −2.3% | #90 of 538 |
| 6Deming, NM | 67 | 17 | 18.4 | $525K | −0.2% | #92 of 538 |
| 7Alamogordo, NM | 65 | 49 | 20.0 | $502K | +3.7% | #109 of 538 |
| 8Silver City, NM | 62 | 21 | 18.6 | $558K | −3.4% | #141 of 538 |
| 9Carlsbad-Artesia, NM | 55 | 64 | 27.1 | $406K | +0.3% | #225 of 538 |
| 10Gallup, NM | 51 | 40 | 18.7 | $502K | −6.1% | #270 of 538 |
| 11Roswell, NM | 46 | 62 | 26.1 | $399K | −2.7% | #324 of 538 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in the Roswell, NM area?
As of September 2026, map listings count 62 auto repair shops in the Roswell area. 9 of them (15%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 23 businesses with payroll classed as mechanical, body and glass repair in 2023. Another 55 one-person businesses have no payroll, by official counts.
How much do households in the Roswell, NM area spend on vehicle maintenance and repairs?
About $24.8M a year, or $1,045 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 62 auto repair shops on map listings, it comes to $399K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for auto repair shops?
The Roswell area has 26.1 auto repair shops per 10,000 households, 21% above the U.S. rate of 21.5. Spending per shop is $399K, 10% below the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, the Roswell area would have about 56, against 62 on map listings. There is one business with payroll in the industry for every 1,031 households, against one for every 955 across the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 46 for auto repair shops (lower middle), #324 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.