Home services · Small-town market · New Mexico
Home repair companies in the Roswell, NM area
The home repair companies in the Roswell, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #469 of 526 scored small-town markets
#9 of 11 scored small-town markets based in New Mexico
- Listings
- 26
- 0 chain locations (0%)
- Official establishments
- 38
- −5.0% since 2019
- Household spending a year
- $54.3M
- On home repairs, maintenance and insurance · $2,291 a household
- Spending per listing
- $2.1M
- 14% below the U.S.
- Listings per 10k households
- 11.0
- 11% below the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the home repair companies around any address in the Roswell area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For home repair companies, the Roswell area has a Groundwork market score of 30 (lower middle): #469 of 526 scored small-town markets and #9 of 11 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 26 home repair companies in the Roswell area. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 11.0, 11% below the U.S. rate of 12.4.
At $2,291 per household (24% below the U.S. average), households in the Roswell area spend about $54.3M a year on home repairs, maintenance and insurance. Spread across 26 home repair companies, that is $2.1M per company, 14% below the U.S. figure of $2.4M.
Official counts show 38 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Roswell area in 2023, down 5.0% from 2019. That is one for every 624 households, against one for every 587 across the U.S. Between 2020 and 2025, the population of the Roswell area declined 2.7%, against +3.1% for the U.S.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 11.7 | 12.4 |
| Spending per listing | $2.1M | $2.2M | $2.4M |
| Households per official establishment | 624 | 559 | 587 |
| Official establishment growth, 2019–2023 | −5.0% | +10.6% | +9.6% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,291 | $2,559 | $3,018 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 30 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38−5.0% over the period
- Employees, 2023
- 290
- Annual payroll, 2023
- $15.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 260 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for home repair companies, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 81 | 9 | 10.9 | $3.5M | 0.0% | #8 of 526 |
| 2Española, NM | 57 | 5 | 3.2 | $7.7M | −1.0% | #170 of 526 |
| 3Silver City, NM | 51 | 5 | 4.4 | $5.1M | −3.4% | #251 of 526 |
| 4Gallup, NM | 51 | 15 | 7.0 | $3.1M | −6.1% | #253 of 526 |
| 5Taos, NM | 47 | 12 | 7.7 | $3.2M | +0.3% | #298 of 526 |
| 6Carlsbad-Artesia, NM | 42 | 36 | 15.2 | $1.8M | +0.3% | #358 of 526 |
| 7Ruidoso, NM | 39 | 7 | 7.0 | $3.4M | −2.3% | #388 of 526 |
| 8Alamogordo, NM | 36 | 41 | 16.7 | $1.4M | +3.7% | #427 of 526 |
| 9Roswell, NM | 30 | 26 | 11.0 | $2.1M | −2.7% | #469 of 526 |
| 10Hobbs, NM | 30 | 42 | 17.0 | $1.5M | +0.2% | #472 of 526 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades30
- HVAC and plumbing28
- Electricians38
- Roofing and gutters36
- Lawn, cleaning and pest control34
- Landscaping and lawn care59
- House cleaning22
- Pest control34
Real estate
Funeral services
Questions
How many home repair companies are in the Roswell, NM area?
The Roswell area has 26 home repair companies on map listings as of September 2026. None of them are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 38 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, down 5.0% from 2019.
How much do households in the Roswell, NM area spend on home repairs, maintenance and insurance?
About $54.3M a year, or $2,291 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 26 home repair companies on map listings, it comes to $2.1M per company. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for home repair companies?
The Roswell area has 11.0 home repair companies per 10,000 households, 11% below the U.S. rate of 12.4. Spending per company is $2.1M, 14% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Roswell area would have about 22, against 26 on map listings. There is one business with payroll in the industry for every 624 households, against one for every 587 across the U.S. The official count fell 5.0% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 30 for home repair companies (lower middle), #469 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.