Health care · Small-town market · New Mexico
Primary care and pediatric clinics in the Deming, NM area
The primary care and pediatric clinics in the Deming, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #371 of 458 scored small-town markets
#10 of 11 scored small-town markets based in New Mexico
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $8.7M
- On medical and dental services · $939 a household
- Spending per listing
- $541K
- 70% below the U.S.
- Listings per 10k households
- 17.3
- 2.4 times the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the primary care and pediatric clinics around any address in the Deming area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For primary care and pediatric clinics, the Deming area has a Groundwork market score of 31 (lower middle): #371 of 458 scored small-town markets and #10 of 11 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Household spending on medical and dental services in the Deming area comes to about $8.7M a year: $939 per household, 27% below the U.S. average. That is about $541K of household spending for each clinic on map listings, 70% below the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The Deming area has 16 primary care and pediatric clinics on map listings as of September 2026. Of those, 2 are chain locations, or 13%, against 9% across the U.S. That comes to 17.3 for every 10,000 households, 2.4 times the U.S. rate of 7.2.
Official counts show 6 businesses with payroll classed as offices of physicians in the Deming area in 2023. That is one for every 1,537 households, against one for every 593 across the U.S. Population estimates put the population change in the Deming area from 2020 to 2025 at −0.2%, against +3.1% for the U.S.
How the Deming area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deming area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 5.7 | 7.2 |
| Spending per listing | $541K | $2.1M | $1.8M |
| Households per official establishment | 1,537 | 930 | 593 |
| Official establishment growth, 2019–2023 | n/a | −8.1% | −2.2% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $939 | $1,178 | $1,288 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 31 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 79
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Deming area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Deming area
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Deming area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for primary care and pediatric clinics, numbered among those based in New Mexico, with the Deming area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 79 | 6 | 2.5 | $4.5M | +3.7% | #25 of 458 |
| 2Gallup, NM | 61 | 6 | 2.8 | $3.6M | −6.1% | #140 of 458 |
| 3Hobbs, NM | 61 | 17 | 6.9 | $1.8M | +0.2% | #144 of 458 |
| 4Ruidoso, NM | 58 | 5 | 5.0 | $2.2M | −2.3% | #161 of 458 |
| 5Los Alamos, NM | 56 | 7 | 8.5 | $2M | 0.0% | #183 of 458 |
| 6Taos, NM | 50 | 9 | 5.8 | $2M | +0.3% | #234 of 458 |
| 7Carlsbad-Artesia, NM | 49 | 20 | 8.5 | $1.5M | +0.3% | #244 of 458 |
| 8Clovis, NM | 47 | 16 | 6.1 | $1.7M | −3.3% | #262 of 458 |
| 9Las Vegas, NM | 39 | 8 | 5.8 | $1.8M | −3.2% | #320 of 458 |
| 10Deming, NM | 31 | 16 | 17.3 | $541K | −0.2% | #371 of 458 |
Other business types in the Deming area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Deming, NM area?
Map listings as of September 2026 show 16 primary care and pediatric clinics in the Deming area. 2 of them (13%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 6 businesses with payroll classed as offices of physicians in 2023. Official counts list 5 one-person businesses without payroll.
How much do households in the Deming, NM area spend on medical and dental services?
About $8.7M a year, or $939 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 16 primary care and pediatric clinics on map listings, it comes to $541K per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 9,223 households in the Deming area and national spending patterns by income.
How does the Deming, NM area compare with the U.S. for primary care and pediatric clinics?
The Deming area has 17.3 primary care and pediatric clinics per 10,000 households, 2.4 times the U.S. rate of 7.2. Spending per clinic is $541K, 70% below the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Deming area would have about 5, against 16 on map listings. There is one business with payroll in the industry for every 1,537 households, against one for every 593 across the U.S.
How fast is the Deming, NM area growing?
Population estimates put the Deming area at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. Median household income in the Deming area is $36,419, 55% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Deming area scores 31 for primary care and pediatric clinics (lower middle), #371 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Deming area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Deming area
Screening a site or an acquisition in the Deming area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.