Food and drink · County · Wisconsin
Sit-down restaurants in Sheboygan County, WI
The sit-down restaurants in Sheboygan County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,541 of 2,405 scored counties
#37 of 67 scored counties in Wisconsin
- Listings
- 286
- 62 chain locations (22%)
- Official establishments
- 96
- −9.4% since 2019
- Household spending a year
- $189.8M
- On food away from home · $3,816 a household
- Spending per listing
- $663K
- In line with the U.S.
- Listings per 10k households
- 57.5
- 6% below the U.S.
- Population, 2025
- 118,047
- 0.0% since 2020
See the sit-down restaurants around any address in Sheboygan County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 286 sit-down restaurants in Sheboygan County. Chain locations make up 22% of them, against 29% across the U.S. That is 57.5 per 10,000 households, 6% below the U.S. rate of 61.3.
Household spending on food away from home in Sheboygan County comes to about $189.8M a year: $3,816 per household, 6% below the U.S. average. That is about $663K of household spending for each restaurant on map listings, in line with the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in Sheboygan County was 96 in 2023, down 9.4% from 2019. That is one for every 518 households, against one for every 500 across the U.S. Official counts list 11 one-person businesses without payroll. Since fiscal 2022, 12 SBA-backed loans worth $4.5M have gone to businesses classed as full-service restaurants in Sheboygan County.
Between 2020 and 2025, the population of Sheboygan County held about level, against +3.1% for the U.S. For sit-down restaurants, Sheboygan County has a Groundwork market score of 42 (lower middle): #1,541 of 2,405 scored counties and #37 of 67 scored counties in Wisconsin.
How Sheboygan County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sheboygan County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.5 | 52.3 | 61.3 |
| Spending per listing | $663K | $757K | $664K |
| Households per official establishment | 518 | 497 | 500 |
| Official establishment growth, 2019–2023 | −9.4% | −1.0% | +1.5% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,816 | $3,959 | $4,070 |
| Median household income | $73,094 | $77,485 | $80,734 |
| Groundwork market score | 42 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 106 → 96−9.4% over the period
- Employees, 2023
- 1,461
- Annual payroll, 2023
- $29.8M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 28662 chain locations
- Listings at the U.S. rate for this spending
- 286The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $4.5M
SBA-backed loans to businesses classed as full-service restaurants in Sheboygan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sheboygan County
- Population, 2025 estimate
- 118,0470.0% since 2020
- Households
- 49,725
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 512 sq. mi.
- People per square mile
- 231
- Median household income
- $73,094+20.4% vs. 2015–2019, before inflation
- Average household income
- $93,780
- Median home value
- $232,700
- Jobs located here
- 58,857
- Daytime population
- 120,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sheboygan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for sit-down restaurants, numbered among those based in Wisconsin, with Sheboygan County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 79 | 71 | 33.2 | $1.3M | +2.9% | #139 of 2,405 |
| 2Washington County, WI | 74 | 227 | 39.8 | $1.1M | +1.8% | #262 of 2,405 |
| 3Waukesha County, WI | 72 | 775 | 46.0 | $1M | +2.4% | #316 of 2,405 |
| 4St. Croix County, WI | 71 | 167 | 44.5 | $1M | +4.7% | #340 of 2,405 |
| 5Ozaukee County, WI | 67 | 181 | 47.2 | $980K | +3.0% | #454 of 2,405 |
| 6Dane County, WI | 67 | 1,298 | 51.6 | $848K | +4.9% | #464 of 2,405 |
| 7Pierce County, WI | 65 | 75 | 47.3 | $906K | +3.1% | #524 of 2,405 |
| 8Vernon County, WI | 64 | 45 | 36.2 | $1M | +2.4% | #556 of 2,405 |
| 9Racine County, WI | 63 | 358 | 44.5 | $889K | +0.4% | #617 of 2,405 |
| 10Dodge County, WI | 61 | 150 | 41.8 | $906K | −0.3% | #699 of 2,405 |
| 37Sheboygan County, WI | 42 | 286 | 57.5 | $663K | 0.0% | #1,541 of 2,405 |
Other business types in Sheboygan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes43
- Sit-down restaurants42
- Fast food and sandwich shops62
- Pizza58
- Coffee shops and cafes51
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Sheboygan County, WI?
Sheboygan County has 286 sit-down restaurants on map listings as of September 2026. 62 of them (22%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 96 businesses with payroll classed as full-service restaurants in 2023, down 9.4% from 2019. Official counts also show 11 one-person businesses without payroll.
How much do households in Sheboygan County, WI spend on food away from home?
About $189.8M a year, or $3,816 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 286 sit-down restaurants on map listings, it comes to $663K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 49,725 households in Sheboygan County and national spending patterns by income.
How does Sheboygan County, WI compare with the U.S. for sit-down restaurants?
Sheboygan County has 57.5 sit-down restaurants per 10,000 households, 6% below the U.S. rate of 61.3. Spending per restaurant is $663K, in line with the U.S. figure of $664K. The count on map listings matches the U.S. ratio of sit-down restaurants to household spending. There is one business with payroll in the industry for every 518 households, against one for every 500 across the U.S. The official count fell 9.4% from 2019 to 2023, against +1.5% for the U.S.
How fast is Sheboygan County, WI growing?
Population estimates put Sheboygan County at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in Sheboygan County is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sheboygan County scores 42 for sit-down restaurants (lower middle), #1,541 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sheboygan County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Sheboygan County
Screening a site or an acquisition in Sheboygan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.