Food and drink · Small-town market · South Dakota
Pizza places in the Yankton, SD area
How the Yankton, SD area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #279 of 520 scored small-town markets
#6 of 9 scored small-town markets based in South Dakota
- Listings
- 11
- 8 chain locations (73%)
- Official establishments
- 19
- All limited-service restaurants
- Household spending a year
- $36.3M
- On food away from home · $3,740 a household
- Spending per listing
- $3.3M
- 35% below the U.S.
- Listings per 10k households
- 11.3
- 41% above the U.S.
- Population, 2025
- 23,635
- +1.5% since 2020
See the pizza places around any address in the Yankton area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,740 per household (8% below the U.S. average), households in the Yankton area spend about $36.3M a year on food away from home. That is about $3.3M of household spending for each pizza place on map listings, 35% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 11 pizza places on map listings in the Yankton area as of September 2026. 8 of them (73%) are chain locations, against 58% across the U.S. That comes to 11.3 for every 10,000 households, 41% above the U.S. rate of 8.0.
In 2023, official counts showed 19 businesses with payroll in the Yankton area classed as limited-service restaurants. That is one for every 510 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
Population estimates put the population change in the Yankton area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in the Yankton area is 48 (lower middle), #279 of 520 scored small-town markets and #6 of 9 scored small-town markets based in South Dakota.
How the Yankton area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Yankton area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 10.9 | 8.0 |
| Spending per listing | $3.3M | $3.5M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 510 | 587 | 478 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +6.1% |
| Population growth, 2020–2025 | +1.5% | +5.3% | +3.1% |
| Spending per household on food away from home | $3,740 | $3,849 | $4,070 |
| Median household income | $72,821 | $75,081 | $80,734 |
| Groundwork market score | 48 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19All limited-service restaurants
- Employees, 2023
- 424
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 118 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Yankton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Yankton area
- Population, 2025 estimate
- 23,635+1.5% since 2020
- Households
- 9,695
- Median age
- 42.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 521 sq. mi.
- People per square mile
- 45
- Median household income
- $72,821+24.8% vs. 2015–2019, before inflation
- Average household income
- $95,237
- Median home value
- $225,900
- Jobs located here
- 12,467
- Daytime population
- 24,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Yankton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for pizza places, numbered among those based in South Dakota, with the Yankton area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pierre, SD | 75 | 6 | 7.0 | $5.6M | −0.5% | #43 of 520 |
| 2Huron, SD | 65 | 7 | 9.3 | $3.8M | +2.4% | #117 of 520 |
| 3Spearfish, SD | 61 | 12 | 10.0 | $3.7M | +14.0% | #147 of 520 |
| 4Mitchell, SD | 49 | 10 | 9.1 | $4M | +0.6% | #268 of 520 |
| 5Aberdeen, SD | 49 | 19 | 10.6 | $3.5M | −1.5% | #270 of 520 |
| 6Yankton, SD | 48 | 11 | 11.3 | $3.3M | +1.5% | #279 of 520 |
| 7Watertown, SD | 48 | 17 | 13.6 | $2.7M | +4.3% | #281 of 520 |
| 8Brookings, SD | 42 | 23 | 16.7 | $2.3M | +9.6% | #338 of 520 |
| 9Vermillion, SD | 39 | 8 | 14.4 | $2.4M | +0.2% | #374 of 520 |
Other business types in the Yankton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Yankton, SD area?
As of September 2026, map listings count 11 pizza places in the Yankton area. 8 of them (73%) are chain locations. The listings count pizza restaurants. Official counts show 19 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in the Yankton, SD area spend on food away from home?
About $36.3M a year, or $3,740 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 11 pizza places on map listings, it comes to $3.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 9,695 households in the Yankton area and national spending patterns by income.
How does the Yankton, SD area compare with the U.S. for pizza places?
The Yankton area has 11.3 pizza places per 10,000 households, 41% above the U.S. rate of 8.0. Spending per pizza place is $3.3M, 35% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Yankton area would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 510 households, against one for every 478 across the U.S.
How fast is the Yankton, SD area growing?
Population estimates put the Yankton area at 23,635 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,695 households. Median household income in the Yankton area is $72,821, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Yankton area scores 48 for pizza places (lower middle), #279 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Yankton area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Yankton area
Screening a site or an acquisition in the Yankton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Yankton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.