Groundwork

Food and drink · Metro area · South Carolina

Coffee shops and cafes in the Hilton Head Island-Bluffton-Port Royal, SC metro area

How the Hilton Head Island-Bluffton-Port Royal, SC metro area compares with other metro areas and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #73 of 387 scored metro areas
#3 of 8 scored metro areas based in South Carolina

Listings
101
45 chain locations (45%)
Official establishments
50
All snack and nonalcoholic beverage bars · +22.5% since 2019
Household spending a year
$393.1M
On food away from home · $4,118 a household
Spending per listing
$3.9M
5% above the U.S.
Listings per 10k households
10.6
4% below the U.S.
Population, 2025
242,966
+12.0% since 2020

See the coffee shops and cafes around any address in the Hilton Head Island-Bluffton-Port Royal metro area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 101 coffee shops and cafes in the Hilton Head Island-Bluffton-Port Royal metro area. Of those, 45 are chain locations, or 45%, against 39% across the U.S. That is 10.6 per 10,000 households, 4% below the U.S. rate of 11.0.

Households in the Hilton Head Island-Bluffton-Port Royal metro area spend about $393.1M a year on food away from home, or $4,118 per household, in line with the U.S. average. That works out to $3.9M per cafe, 5% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

Official counts show 50 businesses with payroll classed as snack and nonalcoholic beverage bars in the Hilton Head Island-Bluffton-Port Royal metro area in 2023, up 22.5% from 2019. That is one for every 1,909 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 10 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $402K have gone to businesses classed as snack and nonalcoholic beverage bars in the Hilton Head Island-Bluffton-Port Royal metro area.

Between 2020 and 2025, the population of the Hilton Head Island-Bluffton-Port Royal metro area grew 12.0%, faster than the U.S. (+3.1%). For coffee shops and cafes, the Hilton Head Island-Bluffton-Port Royal metro area has a Groundwork market score of 66 (upper middle): #73 of 387 scored metro areas and #3 of 8 scored metro areas based in South Carolina. That puts it in the top quarter of metro areas.

How the Hilton Head Island-Bluffton-Port Royal metro area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Hilton Head Island-Bluffton-Port Royal, SC metro area compared with South Carolina and the U.S.
MeasureHilton Head Island-Bluffton-Port Royal metro areaSouth CarolinaU.S.
Listings per 10k households10.68.411.0
Spending per listing$3.9M$4.4M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,9092,6121,518
Official establishment growth, 2019–2023+22.5%+28.1%+24.3%
Population growth, 2020–2025+12.0%+8.5%+3.1%
Spending per household on food away from home$4,118$3,660$4,070
Median household income$83,304$69,324$80,734
Groundwork market score6675

Official counts and lending

Businesses

Official establishments, 2019 to 2023
50All snack and nonalcoholic beverage bars · +22.5% over the period
Employees, 2023
665
Annual payroll, 2023
$12.9M
One-person businesses, 2023
10All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
10145 chain locations
Listings at the U.S. rate for this spending
106The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$402K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Hilton Head Island-Bluffton-Port Royal metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Hilton Head Island-Bluffton-Port Royal metro area

Population, 2025 estimate
242,966+12.0% since 2020
Households
95,451
Median age
47.2
Homes lived in by their owners
76%
Vehicles per household
1.8
Land area
1,231 sq. mi.
People per square mile
185
Median household income
$83,304+28.2% vs. 2015–2019, before inflation
Average household income
$120,028
Median home value
$439,500
Jobs located here
79,620
Daytime population
225,611Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hilton Head Island-Bluffton-Port Royal metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

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Coffee shops and cafes across South Carolina

Every South Carolina market ranked →

The highest-scoring metro areas in South Carolina for coffee shops and cafes, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Hilton Head Island-Bluffton-Port Royal metro area marked.

Top metro areas in South Carolina

Metro areas in South Carolina ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Augusta-Richmond County, GA-SC761566.7$5.4M+4.7%#21 of 387
1Columbia, SC762487.3$5M+6.0%#22 of 387
Charlotte-Concord-Gastonia, NC-SC749378.7$4.7M+10.1%#30 of 387
2Spartanburg, SC711097.6$4.5M+14.3%#37 of 387
3Hilton Head Island-Bluffton-Port Royal, SC6610110.6$3.9M+12.0%#73 of 387
4Charleston-North Charleston, SC6637511.2$3.7M+10.7%#74 of 387
5Sumter, SC63204.9$6.7M−0.3%#86 of 387
6Greenville-Anderson-Greer, SC613789.8$3.8M+9.0%#107 of 387
7Florence, SC57557.0$4.7M+0.9%#133 of 387
8Myrtle Beach-Conway-North Myrtle Beach, SC3918511.7$3M+20.9%#288 of 387

Other business types in the Hilton Head Island-Bluffton-Port Royal metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Hilton Head Island-Bluffton-Port Royal, SC metro area?

There are 101 coffee shops and cafes on map listings in the Hilton Head Island-Bluffton-Port Royal metro area as of September 2026. 45 of them (45%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 50 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 22.5% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 10 one-person businesses have no payroll, by official counts.

How much do households in the Hilton Head Island-Bluffton-Port Royal, SC metro area spend on food away from home?

About $393.1M a year, or $4,118 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 101 coffee shops and cafes on map listings, it comes to $3.9M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 95,451 households in the Hilton Head Island-Bluffton-Port Royal metro area and national spending patterns by income.

How does the Hilton Head Island-Bluffton-Port Royal, SC metro area compare with the U.S. for coffee shops and cafes?

The Hilton Head Island-Bluffton-Port Royal metro area has 10.6 coffee shops and cafes per 10,000 households, 4% below the U.S. rate of 11.0. Spending per cafe is $3.9M, 5% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Hilton Head Island-Bluffton-Port Royal metro area would have about 106, against 101 on map listings. There is one business with payroll in the industry for every 1,909 households, against one for every 1,518 across the U.S. The official count rose 22.5% from 2019 to 2023, against +24.3% for the U.S.

How fast is the Hilton Head Island-Bluffton-Port Royal, SC metro area growing?

Population estimates put the Hilton Head Island-Bluffton-Port Royal metro area at 242,966 people in 2025, up 12.0% since 2020, faster than the U.S. (+3.1%). It has 95,451 households. The median household income in the Hilton Head Island-Bluffton-Port Royal metro area is $83,304 a year, 3% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hilton Head Island-Bluffton-Port Royal metro area scores 66 for coffee shops and cafes (upper middle), #73 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hilton Head Island-Bluffton-Port Royal metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Hilton Head Island-Bluffton-Port Royal metro area

Screening a site or an acquisition in the Hilton Head Island-Bluffton-Port Royal metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.