Groundwork

Health care · Metro area · South Carolina

Optometrists and eye clinics in the Hilton Head Island-Bluffton-Port Royal, SC metro area

The optometrists and eye clinics in the Hilton Head Island-Bluffton-Port Royal, SC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #238 of 386 scored metro areas
#5 of 8 scored metro areas based in South Carolina

Listings
49
11 chain locations (22%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$114.6M
On medical and dental services · $1,201 a household
Spending per listing
$2.3M
25% below the U.S.
Listings per 10k households
5.1
24% above the U.S.
Population, 2025
242,966
+12.0% since 2020

See the optometrists and eye clinics around any address in the Hilton Head Island-Bluffton-Port Royal metro area

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 49 optometrists and eye clinics in the Hilton Head Island-Bluffton-Port Royal metro area. Chain locations make up 22% of them, against 20% across the U.S. Per 10,000 households, that is 5.1, 24% above the U.S. rate of 4.1.

Household spending on medical and dental services in the Hilton Head Island-Bluffton-Port Royal metro area comes to about $114.6M a year: $1,201 per household, 7% below the U.S. average. That works out to $2.3M per practice, 25% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.

In 2023, official counts showed 14 businesses with payroll in the Hilton Head Island-Bluffton-Port Royal metro area classed as offices of optometrists. That is one for every 6,818 households, against one for every 5,742 across the U.S.

Between 2020 and 2025, the population of the Hilton Head Island-Bluffton-Port Royal metro area grew 12.0%, faster than the U.S. (+3.1%). The Hilton Head Island-Bluffton-Port Royal metro area scores 47 (lower middle) on the Groundwork market score for optometrists and eye clinics, ranking #238 of 386 scored metro areas and #5 of 8 scored metro areas based in South Carolina.

How the Hilton Head Island-Bluffton-Port Royal metro area compares

The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Hilton Head Island-Bluffton-Port Royal, SC metro area compared with South Carolina and the U.S.
MeasureHilton Head Island-Bluffton-Port Royal metro areaSouth CarolinaU.S.
Listings per 10k households5.13.74.1
Spending per listing$2.3M$3M$3.1M
Households per official establishment6,8187,4585,742
Official establishment growth, 2019–2023n/a−9.8%+0.2%
Population growth, 2020–2025+12.0%+8.5%+3.1%
Spending per household on medical and dental services$1,201$1,086$1,288
Median household income$83,304$69,324$80,734
Groundwork market score4757

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14
Employees, 2023
83
Annual payroll, 2023
$3.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
4911 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of optometrists in the Hilton Head Island-Bluffton-Port Royal metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hilton Head Island-Bluffton-Port Royal metro area

Population, 2025 estimate
242,966+12.0% since 2020
Households
95,451
Median age
47.2
Homes lived in by their owners
76%
Vehicles per household
1.8
Land area
1,231 sq. mi.
People per square mile
185
Median household income
$83,304+28.2% vs. 2015–2019, before inflation
Average household income
$120,028
Median home value
$439,500
Jobs located here
79,620
Daytime population
225,611Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hilton Head Island-Bluffton-Port Royal metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Optometrists and eye care across South Carolina

Every South Carolina market ranked →

The highest-scoring metro areas in South Carolina for optometrists and eye clinics, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Hilton Head Island-Bluffton-Port Royal metro area marked.

Top metro areas in South Carolina

Metro areas in South Carolina ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Augusta-Richmond County, GA-SC68602.6$4.2M+4.7%#62 of 386
1Spartanburg, SC66382.7$3.9M+14.3%#73 of 386
2Columbia, SC561183.5$3.1M+6.0%#137 of 386
Charlotte-Concord-Gastonia, NC-SC544233.9$3.1M+10.1%#161 of 386
3Greenville-Anderson-Greer, SC531493.9$2.8M+9.0%#174 of 386
4Myrtle Beach-Conway-North Myrtle Beach, SC48573.6$2.9M+20.9%#222 of 386
5Hilton Head Island-Bluffton-Port Royal, SC47495.1$2.3M+12.0%#238 of 386
6Sumter, SC46133.2$3.1M−0.3%#241 of 386
7Florence, SC45232.9$3.4M+0.9%#248 of 386
8Charleston-North Charleston, SC381895.6$2.1M+10.7%#297 of 386

Other business types in the Hilton Head Island-Bluffton-Port Royal metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in the Hilton Head Island-Bluffton-Port Royal, SC metro area?

There are 49 optometrists and eye clinics on map listings in the Hilton Head Island-Bluffton-Port Royal metro area as of September 2026. 11 of them (22%) are chain locations. The listings count optometrists and eye clinics. Official counts show 14 businesses with payroll classed as offices of optometrists in 2023.

How much do households in the Hilton Head Island-Bluffton-Port Royal, SC metro area spend on medical and dental services?

About $114.6M a year, or $1,201 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 49 optometrists and eye clinics on map listings, it comes to $2.3M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 95,451 households in the Hilton Head Island-Bluffton-Port Royal metro area and national spending patterns by income.

How does the Hilton Head Island-Bluffton-Port Royal, SC metro area compare with the U.S. for optometrists and eye clinics?

The Hilton Head Island-Bluffton-Port Royal metro area has 5.1 optometrists and eye clinics per 10,000 households, 24% above the U.S. rate of 4.1. Spending per practice is $2.3M, 25% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Hilton Head Island-Bluffton-Port Royal metro area would have about 37, against 49 on map listings. There is one business with payroll in the industry for every 6,818 households, against one for every 5,742 across the U.S.

How fast is the Hilton Head Island-Bluffton-Port Royal, SC metro area growing?

Population estimates put the Hilton Head Island-Bluffton-Port Royal metro area at 242,966 people in 2025, up 12.0% since 2020, faster than the U.S. (+3.1%). It has 95,451 households. The median household income in the Hilton Head Island-Bluffton-Port Royal metro area is $83,304 a year, 3% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hilton Head Island-Bluffton-Port Royal metro area scores 47 for optometrists and eye clinics (lower middle), #238 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hilton Head Island-Bluffton-Port Royal metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Hilton Head Island-Bluffton-Port Royal metro area

Screening a site or an acquisition in the Hilton Head Island-Bluffton-Port Royal metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.