Clothing and laundry · Metro area · South Carolina
Clothing and shoe stores in the Hilton Head Island-Bluffton-Port Royal, SC metro area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Hilton Head Island-Bluffton-Port Royal, SC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #283 of 387 scored metro areas
#5 of 8 scored metro areas based in South Carolina
- Listings
- 241
- 107 chain locations (44%)
- Official establishments
- 150
- −7.4% since 2019
- Household spending a year
- $195.2M
- On clothing, shoes and related services · $2,045 a household
- Spending per listing
- $810K
- 36% below the U.S.
- Listings per 10k households
- 25.2
- 56% above the U.S.
- Population, 2025
- 242,966
- +12.0% since 2020
See the clothing and shoe stores around any address in the Hilton Head Island-Bluffton-Port Royal metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 241 clothing and shoe stores in the Hilton Head Island-Bluffton-Port Royal metro area. 107 of them (44%) are chain locations, against 44% across the U.S. That comes to 25.2 for every 10,000 households, 56% above the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in the Hilton Head Island-Bluffton-Port Royal metro area comes to about $195.2M a year: $2,045 per household, in line with the U.S. average. That is about $810K of household spending for each store on map listings, 36% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 150 businesses with payroll in the Hilton Head Island-Bluffton-Port Royal metro area classed as clothing and shoe stores, down 7.4% from 2019. That is one for every 636 households, against one for every 1,273 across the U.S. Another 132 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $973K have gone to businesses classed as clothing and shoe stores in the Hilton Head Island-Bluffton-Port Royal metro area.
Between 2020 and 2025, the population of the Hilton Head Island-Bluffton-Port Royal metro area grew 12.0%, faster than the U.S. (+3.1%). For clothing and shoe stores, the Hilton Head Island-Bluffton-Port Royal metro area has a Groundwork market score of 38 (lower middle): #283 of 387 scored metro areas and #5 of 8 scored metro areas based in South Carolina.
How the Hilton Head Island-Bluffton-Port Royal metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hilton Head Island-Bluffton-Port Royal metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 17.3 | 16.2 |
| Spending per listing | $810K | $1.1M | $1.3M |
| Households per official establishment | 636 | 1,093 | 1,273 |
| Official establishment growth, 2019–2023 | −7.4% | −7.5% | −12.2% |
| Population growth, 2020–2025 | +12.0% | +8.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,045 | $1,838 | $2,055 |
| Median household income | $83,304 | $69,324 | $80,734 |
| Groundwork market score | 38 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 150−7.4% over the period
- Employees, 2023
- 1,411
- Annual payroll, 2023
- $32.8M
- One-person businesses, 2023
- 132Businesses with no payroll
- Map listings, September 2026
- 241107 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $973K
SBA-backed loans to businesses classed as clothing and shoe stores in the Hilton Head Island-Bluffton-Port Royal metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hilton Head Island-Bluffton-Port Royal metro area
- Population, 2025 estimate
- 242,966+12.0% since 2020
- Households
- 95,451
- Median age
- 47.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 1,231 sq. mi.
- People per square mile
- 185
- Median household income
- $83,304+28.2% vs. 2015–2019, before inflation
- Average household income
- $120,028
- Median home value
- $439,500
- Jobs located here
- 79,620
- Daytime population
- 225,611Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hilton Head Island-Bluffton-Port Royal metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for clothing and shoe stores, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Hilton Head Island-Bluffton-Port Royal metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Charlotte-Concord-Gastonia, NC-SC | 59 | 1,734 | 16.1 | $1.3M | +10.1% | #142 of 387 |
| 1Greenville-Anderson-Greer, SC | 56 | 568 | 14.8 | $1.3M | +9.0% | #169 of 387 |
| 2Spartanburg, SC | 55 | 214 | 14.9 | $1.2M | +14.3% | #176 of 387 |
| 3Columbia, SC | 46 | 534 | 15.7 | $1.2M | +6.0% | #230 of 387 |
| 4Charleston-North Charleston, SC | 42 | 738 | 22.0 | $927K | +10.7% | #258 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 424 | 18.3 | $1M | +4.7% | #274 of 387 |
| 5Hilton Head Island-Bluffton-Port Royal, SC | 38 | 241 | 25.2 | $810K | +12.0% | #283 of 387 |
| 6Sumter, SC | 27 | 62 | 15.1 | $1.1M | −0.3% | #329 of 387 |
| 7Myrtle Beach-Conway-North Myrtle Beach, SC | 25 | 457 | 28.8 | $612K | +20.9% | #343 of 387 |
| 8Florence, SC | 13 | 181 | 23.1 | $726K | +0.9% | #377 of 387 |
Other business types in the Hilton Head Island-Bluffton-Port Royal metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry39
- Clothing and shoe stores38
- Laundromats83
- Dry cleaners55
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Hilton Head Island-Bluffton-Port Royal, SC metro area?
There are 241 clothing and shoe stores on map listings in the Hilton Head Island-Bluffton-Port Royal metro area as of September 2026. 107 of them (44%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 150 businesses with payroll classed as clothing and shoe stores in 2023, down 7.4% from 2019. Official counts list 132 one-person businesses without payroll.
How much do households in the Hilton Head Island-Bluffton-Port Royal, SC metro area spend on clothing, shoes and related services?
About $195.2M a year, or $2,045 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 241 clothing and shoe stores on map listings, it comes to $810K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 95,451 households in the Hilton Head Island-Bluffton-Port Royal metro area and national spending patterns by income.
How does the Hilton Head Island-Bluffton-Port Royal, SC metro area compare with the U.S. for clothing and shoe stores?
The Hilton Head Island-Bluffton-Port Royal metro area has 25.2 clothing and shoe stores per 10,000 households, 56% above the U.S. rate of 16.2. Spending per store is $810K, 36% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Hilton Head Island-Bluffton-Port Royal metro area would have about 154, against 241 on map listings. There is one business with payroll in the industry for every 636 households, against one for every 1,273 across the U.S. The official count fell 7.4% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Hilton Head Island-Bluffton-Port Royal, SC metro area growing?
Population estimates put the Hilton Head Island-Bluffton-Port Royal metro area at 242,966 people in 2025, up 12.0% since 2020, faster than the U.S. (+3.1%). It has 95,451 households. The median household income in the Hilton Head Island-Bluffton-Port Royal metro area is $83,304 a year, 3% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hilton Head Island-Bluffton-Port Royal metro area scores 38 for clothing and shoe stores (lower middle), #283 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hilton Head Island-Bluffton-Port Royal metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Hilton Head Island-Bluffton-Port Royal metro area
Screening a site or an acquisition in the Hilton Head Island-Bluffton-Port Royal metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.