Clothing and laundry · County · Wisconsin
Clothing, shoe and laundry businesses in Sauk County, WI
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Sauk County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,831 of 2,210 scored counties
#66 of 67 scored counties in Wisconsin
- Listings
- 92
- 53 chain locations (58%)
- Official establishments
- 36
- −25.0% since 2019
- Household spending a year
- $55M
- On clothing, shoes and related services · $1,965 a household
- Spending per listing
- $598K
- 32% below the U.S.
- Listings per 10k households
- 32.9
- 41% above the U.S.
- Population, 2025
- 66,652
- +1.3% since 2020
See the clothing, shoe and laundry businesses around any address in Sauk County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing, shoe and laundry businesses, Sauk County has a Groundwork market score of 31 (lower middle): #1,831 of 2,210 scored counties and #66 of 67 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Households in Sauk County spend about $55M a year on clothing, shoes and related services, or $1,965 per household, 4% below the U.S. average. Spread across 92 clothing, shoe and laundry businesses, that is $598K per business, 32% below the U.S. figure of $880K.
There are 92 clothing, shoe and laundry businesses on map listings in Sauk County as of September 2026. Chain locations make up 58% of them, against 37% across the U.S. Per 10,000 households, that is 32.9, 41% above the U.S. rate of 23.3.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Sauk County was 36 in 2023, down 25.0% from 2019. That is one for every 777 households, against one for every 1,008 across the U.S. Population estimates show Sauk County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How Sauk County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sauk County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.9 | 18.1 | 23.3 |
| Spending per listing | $598K | $1.1M | $880K |
| Households per official establishment | 777 | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | −25.0% | −15.7% | −12.0% |
| Population growth, 2020–2025 | +1.3% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,965 | $2,003 | $2,055 |
| Median household income | $79,541 | $77,485 | $80,734 |
| Groundwork market score | 31 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 36−25.0% over the period
- Employees, 2023
- 441
- Annual payroll, 2023
- $9.1M
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 9253 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Sauk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sauk County
- Population, 2025 estimate
- 66,652+1.3% since 2020
- Households
- 27,987
- Median age
- 42.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 832 sq. mi.
- People per square mile
- 79
- Median household income
- $79,541+32.7% vs. 2015–2019, before inflation
- Average household income
- $98,005
- Median home value
- $258,600
- Jobs located here
- 36,015
- Daytime population
- 65,185Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sauk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with Sauk County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 90 | 40 | 10.7 | $2.2M | +4.7% | #20 of 2,210 |
| 2Calumet County, WI | 86 | 19 | 8.9 | $2.4M | +2.9% | #60 of 2,210 |
| 3Lafayette County, WI | 83 | 5 | 7.4 | $2.6M | +5.2% | #92 of 2,210 |
| 4Pierce County, WI | 82 | 20 | 12.6 | $1.7M | +3.1% | #109 of 2,210 |
| 5Oconto County, WI | 81 | 13 | 7.7 | $2.5M | +2.9% | #116 of 2,210 |
| 6Washington County, WI | 80 | 66 | 11.6 | $1.9M | +1.8% | #134 of 2,210 |
| 7Adams County, WI | 76 | 7 | 7.4 | $2.4M | +5.2% | #204 of 2,210 |
| 8Waushara County, WI | 75 | 8 | 7.6 | $2.4M | +2.8% | #226 of 2,210 |
| 9Grant County, WI | 75 | 19 | 9.5 | $1.9M | +0.9% | #232 of 2,210 |
| 10Trempealeau County, WI | 74 | 10 | 8.0 | $2.4M | +1.1% | #254 of 2,210 |
| 66Sauk County, WI | 31 | 92 | 32.9 | $598K | +1.3% | #1,831 of 2,210 |
Other business types in Sauk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry31
- Clothing and shoe stores30
- Laundromats39
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Sauk County, WI?
As of September 2026, map listings count 92 clothing, shoe and laundry businesses in Sauk County. 53 of them (58%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 36 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 25.0% from 2019. Official counts also show 41 one-person businesses without payroll.
How much do households in Sauk County, WI spend on clothing, shoes and related services?
About $55M a year, or $1,965 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 92 clothing, shoe and laundry businesses on map listings, it comes to $598K per business. It is estimated from the incomes of the 27,987 households in Sauk County and national spending patterns by income.
How does Sauk County, WI compare with the U.S. for clothing, shoe and laundry businesses?
Sauk County has 32.9 clothing, shoe and laundry businesses per 10,000 households, 41% above the U.S. rate of 23.3. Spending per business is $598K, 32% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Sauk County would have about 63, against 92 on map listings. There is one business with payroll in the industry for every 777 households, against one for every 1,008 across the U.S. The official count fell 25.0% from 2019 to 2023, against −12.0% for the U.S.
How fast is Sauk County, WI growing?
Population estimates put Sauk County at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. The median household income in Sauk County is $79,541 a year, in line with the U.S. median of $80,734. That rose 32.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sauk County scores 31 for clothing, shoe and laundry businesses (lower middle), #1,831 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sauk County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Sauk County
Screening a site or an acquisition in Sauk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.