Groundwork

Pets · Small-town market · Michigan

Pet stores in the Mount Pleasant, MI area

How the Mount Pleasant, MI area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #152 of 220 scored small-town markets
#6 of 12 scored small-town markets based in Michigan

Listings
6
4 chain locations (67%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$17.6M
On pets · $708 a household
Spending per listing
$2.9M
35% below the U.S.
Listings per 10k households
2.4
20% above the U.S.
Population, 2025
64,691
+0.3% since 2020

See the pet stores around any address in the Mount Pleasant area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Mount Pleasant area spend about $17.6M a year on pets, or $708 per household, 22% below the U.S. average. That is about $2.9M of household spending for each store on map listings, 35% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

The Mount Pleasant area has 6 pet stores on map listings as of September 2026. 4 of them (67%) are chain locations, against 38% across the U.S. That is 2.4 per 10,000 households, 20% above the U.S. rate of 2.0.

Official counts don’t publish a figure for pet and pet supplies stores in the Mount Pleasant area, since they leave out counts under 3.

Between 2020 and 2025, the population of the Mount Pleasant area grew 0.3%, slower than the U.S. (+3.1%). For pet stores, the Mount Pleasant area has a Groundwork market score of 41 (lower middle): #152 of 220 scored small-town markets and #6 of 12 scored small-town markets based in Michigan.

How the Mount Pleasant area compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Mount Pleasant, MI area compared with Michigan and the U.S.
MeasureMount Pleasant areaMichiganU.S.
Listings per 10k households2.41.82.0
Spending per listing$2.9M$4.6M$4.5M
Households per official establishmentn/a13,96013,024
Official establishment growth, 2019–2023n/a−3.6%−1.6%
Population growth, 2020–2025+0.3%+0.6%+3.1%
Spending per household on pets$708$843$909
Median household income$55,237$72,875$80,734
Groundwork market score4146

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
64 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in the Mount Pleasant area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Mount Pleasant area

Population, 2025 estimate
64,691+0.3% since 2020
Households
24,914
Median age
35.1
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
573 sq. mi.
People per square mile
113
Median household income
$55,237+22.4% vs. 2015–2019, before inflation
Average household income
$74,389
Median home value
$170,400
Jobs located here
26,182
Daytime population
67,374Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mount Pleasant area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across Michigan

Every Michigan market ranked →

The highest-scoring small-town markets in Michigan for pet stores, numbered among those based in Michigan (a market based in another state is listed without a number), with the Mount Pleasant area marked.

Top small-town markets in Michigan

Small-town markets in Michigan ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Holland, MI74112.4$3.6M+2.1%#23 of 220
2Adrian, MI58102.6$3.1M−1.6%#70 of 220
3Marquette, MI4872.5$3M+2.3%#111 of 220
4Sturgis, MI4562.5$2.9M+0.1%#125 of 220
5Owosso, MI4482.8$2.7M−0.4%#136 of 220
Marinette, WI-MI4482.7$2.7M+0.3%#137 of 220
6Mount Pleasant, MI4162.4$2.9M+0.3%#152 of 220
7Cadillac, MI3673.6$2.1M+2.0%#172 of 220
8Petoskey, MI3463.9$2.2M−1.0%#175 of 220
9Hillsdale, MI2973.9$1.9M0.0%#186 of 220

Other business types in the Mount Pleasant area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Mount Pleasant, MI area?

Map listings as of September 2026 show 6 pet stores in the Mount Pleasant area. 4 of them (67%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in the Mount Pleasant area: counts under 3 are left out.

How much do households in the Mount Pleasant, MI area spend on pets?

About $17.6M a year, or $708 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 6 pet stores on map listings, it comes to $2.9M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 24,914 households in the Mount Pleasant area and national spending patterns by income.

How does the Mount Pleasant, MI area compare with the U.S. for pet stores?

The Mount Pleasant area has 2.4 pet stores per 10,000 households, 20% above the U.S. rate of 2.0. Spending per store is $2.9M, 35% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Mount Pleasant area would have about 4, against 6 on map listings.

How fast is the Mount Pleasant, MI area growing?

Population estimates put the Mount Pleasant area at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. The median household income in the Mount Pleasant area is $55,237 a year, 32% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Pleasant area scores 41 for pet stores (lower middle), #152 of 220 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mount Pleasant area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Mount Pleasant area

Screening a site or an acquisition in the Mount Pleasant area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mount Pleasant area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.