Pets · Small-town market · Kentucky
Pet businesses in the Henderson, KY area
The pet businesses in the Henderson, KY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #80 of 527 scored small-town markets
#2 of 15 scored small-town markets based in Kentucky
- Listings
- 21
- 1 chain location (5%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $18M
- On pets · $766 a household
- Spending per listing
- $855K
- 3% below the U.S.
- Listings per 10k households
- 9.0
- 13% below the U.S.
- Population, 2025
- 57,184
- −0.9% since 2020
See the pet businesses around any address in the Henderson area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 21 pet businesses in the Henderson area. One of them (5%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 9.0, 13% below the U.S. rate of 10.4.
At $766 per household (16% below the U.S. average), households in the Henderson area spend about $18M a year on pets. That is about $855K of household spending for each business on map listings, 3% below the U.S. figure of $878K.
In 2023, official counts showed 6 businesses with payroll in the Henderson area classed as pet care, veterinarians and pet stores. That is one for every 3,908 households, against one for every 1,852 across the U.S. Official counts list 16 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $2.7M has gone to businesses classed as pet care, veterinarians and pet stores in the Henderson area.
Between 2020 and 2025, the population of the Henderson area declined 0.9%, against +3.1% for the U.S. The Henderson area scores 67 (upper middle) on the Groundwork market score for pet businesses, ranking #80 of 527 scored small-town markets and #2 of 15 scored small-town markets based in Kentucky. That puts it in the top quarter of small-town markets.
How the Henderson area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henderson area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 11.5 | 10.4 |
| Spending per listing | $855K | $719K | $878K |
| Households per official establishment | 3,908 | 1,916 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.0% | +11.4% |
| Population growth, 2020–2025 | −0.9% | +2.2% | +3.1% |
| Spending per household on pets | $766 | $824 | $909 |
| Median household income | $59,053 | $63,726 | $80,734 |
| Groundwork market score | 67 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 31
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 211 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.7M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Henderson area
- Population, 2025 estimate
- 57,184−0.9% since 2020
- Households
- 23,445
- Median age
- 41.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 768 sq. mi.
- People per square mile
- 74
- Median household income
- $59,053
- Average household income
- $74,867
- Median home value
- $161,700
- Jobs located here
- 20,779
- Daytime population
- 52,552Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Henderson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for pet businesses, numbered among those based in Kentucky, with the Henderson area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madisonville, KY | 70 | 13 | 7.1 | $1M | −0.5% | #55 of 527 |
| 2Henderson, KY | 67 | 21 | 9.0 | $855K | −0.9% | #80 of 527 |
| 3Frankfort, KY | 66 | 41 | 12.7 | $662K | +3.1% | #88 of 527 |
| 4Franklin, KY | 61 | 10 | 12.5 | $620K | +5.9% | #140 of 527 |
| 5Mount Sterling, KY | 59 | 22 | 12.1 | $610K | +3.1% | #156 of 527 |
| 6Campbellsville, KY | 57 | 14 | 9.5 | $774K | +3.4% | #172 of 527 |
| 7Mayfield, KY | 53 | 19 | 13.4 | $547K | +1.4% | #242 of 527 |
| 8Richmond-Berea, KY | 50 | 68 | 13.7 | $572K | +7.0% | #281 of 527 |
| 9Pikeville, KY | 49 | 33 | 8.5 | $792K | −5.4% | #286 of 527 |
| 10Corbin, KY | 49 | 62 | 11.0 | $622K | +0.1% | #292 of 527 |
Other business types in the Henderson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses67
- Veterinarians52
- Pet grooming and boarding64
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Henderson, KY area?
There are 21 pet businesses on map listings in the Henderson area as of September 2026. One of them (5%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 16 one-person businesses without payroll.
How much do households in the Henderson, KY area spend on pets?
About $18M a year, or $766 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 21 pet businesses on map listings, it comes to $855K per business. It is estimated from the incomes of the 23,445 households in the Henderson area and national spending patterns by income.
How does the Henderson, KY area compare with the U.S. for pet businesses?
The Henderson area has 9.0 pet businesses per 10,000 households, 13% below the U.S. rate of 10.4. Spending per business is $855K, 3% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Henderson area would have about 20, against 21 on map listings. There is one business with payroll in the industry for every 3,908 households, against one for every 1,852 across the U.S.
How fast is the Henderson, KY area growing?
Population estimates put the Henderson area at 57,184 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 23,445 households. The median household income in the Henderson area is $59,053 a year, 27% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 67 for pet businesses (upper middle), #80 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Henderson area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Henderson area
Screening a site or an acquisition in the Henderson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.