Pets · Small-town market · Colorado
Pet businesses in the Montrose, CO area
Competitor counts, household spending and official business counts for pet businesses in the Montrose, CO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #239 of 527 scored small-town markets
#4 of 10 scored small-town markets based in Colorado
- Listings
- 26
- 1 chain location (4%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On pets · $891 a household
- Spending per listing
- $619K
- 30% below the U.S.
- Listings per 10k households
- 14.4
- 38% above the U.S.
- Population, 2025
- 44,591
- +4.1% since 2020
See the pet businesses around any address in the Montrose area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $891 per household (2% below the U.S. average), households in the Montrose area spend about $16.1M a year on pets. Spread across 26 pet businesses, that is $619K per business, 30% below the U.S. figure of $878K.
There are 26 pet businesses on map listings in the Montrose area as of September 2026. One of them (4%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 14.4, 38% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Montrose area was 16 in 2023. That is one for every 1,129 households, against one for every 1,852 across the U.S. Another 43 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $638K has gone to businesses classed as pet care, veterinarians and pet stores in the Montrose area.
Population estimates put the population change in the Montrose area from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Montrose area is 53 (upper middle), #239 of 527 scored small-town markets and #4 of 10 scored small-town markets based in Colorado.
How the Montrose area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montrose area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 13.2 | 10.4 |
| Spending per listing | $619K | $838K | $878K |
| Households per official establishment | 1,129 | 1,241 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.9% | +11.4% |
| Population growth, 2020–2025 | +4.1% | +3.9% | +3.1% |
| Spending per household on pets | $891 | $1,110 | $909 |
| Median household income | $72,120 | $95,470 | $80,734 |
| Groundwork market score | 53 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 86
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 43Businesses with no payroll
- Map listings, September 2026
- 261 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $638K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Montrose area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Montrose area
- Population, 2025 estimate
- 44,591+4.1% since 2020
- Households
- 18,069
- Median age
- 46.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 2,241 sq. mi.
- People per square mile
- 20
- Median household income
- $72,120
- Average household income
- $89,726
- Median home value
- $388,400
- Jobs located here
- 15,713
- Daytime population
- 41,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Montrose area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for pet businesses, numbered among those based in Colorado, with the Montrose area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 76 | 8 | 7.0 | $1.1M | +2.1% | #23 of 527 |
| 2Rifle, CO | 60 | 43 | 13.2 | $820K | +1.2% | #145 of 527 |
| 3Breckenridge, CO | 56 | 25 | 16.1 | $750K | +1.1% | #195 of 527 |
| 4Montrose, CO | 53 | 26 | 14.4 | $619K | +4.1% | #239 of 527 |
| 5Fort Morgan, CO | 53 | 19 | 17.2 | $496K | +4.2% | #244 of 527 |
| 6Durango, CO | 52 | 39 | 16.0 | $645K | +2.2% | #251 of 527 |
| 7Steamboat Springs, CO | 48 | 29 | 17.4 | $629K | +0.9% | #304 of 527 |
| 8Cañon City, CO | 42 | 29 | 16.1 | $516K | +2.4% | #367 of 527 |
| 9Edwards, CO | 36 | 45 | 20.4 | $579K | −2.4% | #420 of 527 |
| 10Sterling, CO | 24 | 13 | 15.8 | $495K | −2.7% | #493 of 527 |
Other business types in the Montrose area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians55
- Pet grooming and boarding49
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Montrose, CO area?
As of September 2026, map listings count 26 pet businesses in the Montrose area. One of them (4%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 16 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 43 one-person businesses without payroll.
How much do households in the Montrose, CO area spend on pets?
About $16.1M a year, or $891 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 26 pet businesses on map listings, it comes to $619K per business. It is estimated from the incomes of the 18,069 households in the Montrose area and national spending patterns by income.
How does the Montrose, CO area compare with the U.S. for pet businesses?
The Montrose area has 14.4 pet businesses per 10,000 households, 38% above the U.S. rate of 10.4. Spending per business is $619K, 30% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Montrose area would have about 18, against 26 on map listings. There is one business with payroll in the industry for every 1,129 households, against one for every 1,852 across the U.S.
How fast is the Montrose, CO area growing?
Population estimates put the Montrose area at 44,591 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 18,069 households. Median household income in the Montrose area is $72,120, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Montrose area scores 53 for pet businesses (upper middle), #239 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Montrose area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Montrose area
Screening a site or an acquisition in the Montrose area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.