Pets · Small-town market · Colorado
Pet businesses in the Durango, CO area
The pet businesses in the Durango, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #251 of 527 scored small-town markets
#6 of 10 scored small-town markets based in Colorado
- Listings
- 39
- 4 chain locations (10%)
- Official establishments
- 30
- +7.1% since 2019
- Household spending a year
- $25.2M
- On pets · $1,032 a household
- Spending per listing
- $645K
- 27% below the U.S.
- Listings per 10k households
- 16.0
- 54% above the U.S.
- Population, 2025
- 56,898
- +2.2% since 2020
See the pet businesses around any address in the Durango area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durango area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 39 pet businesses in the Durango area. Chain locations make up 10% of them, against 17% across the U.S. Per 10,000 households, that is 16.0, 54% above the U.S. rate of 10.4.
Households in the Durango area spend about $25.2M a year on pets, or $1,032 per household, 14% above the U.S. average. That works out to $645K per business, 27% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Durango area was 30 in 2023, up 7.1% from 2019. That is one for every 813 households, against one for every 1,852 across the U.S. Official counts also show 79 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $2M have gone to businesses classed as pet care, veterinarians and pet stores in the Durango area.
Between 2020 and 2025, the population of the Durango area grew 2.2%, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Durango area is 52 (upper middle), #251 of 527 scored small-town markets and #6 of 10 scored small-town markets based in Colorado.
How the Durango area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Durango area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 13.2 | 10.4 |
| Spending per listing | $645K | $838K | $878K |
| Households per official establishment | 813 | 1,241 | 1,852 |
| Official establishment growth, 2019–2023 | +7.1% | +12.9% | +11.4% |
| Population growth, 2020–2025 | +2.2% | +3.9% | +3.1% |
| Spending per household on pets | $1,032 | $1,110 | $909 |
| Median household income | $86,056 | $95,470 | $80,734 |
| Groundwork market score | 52 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30+7.1% over the period
- Employees, 2023
- 212
- Annual payroll, 2023
- $8.7M
- One-person businesses, 2023
- 79Businesses with no payroll
- Map listings, September 2026
- 394 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Durango area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Durango area
- Population, 2025 estimate
- 56,898+2.2% since 2020
- Households
- 24,378
- Median age
- 43.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,690 sq. mi.
- People per square mile
- 33
- Median household income
- $86,056+25.3% vs. 2015–2019, before inflation
- Average household income
- $113,780
- Median home value
- $591,500
- Jobs located here
- 25,833
- Daytime population
- 57,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Durango area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Durango area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for pet businesses, numbered among those based in Colorado, with the Durango area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 76 | 8 | 7.0 | $1.1M | +2.1% | #23 of 527 |
| 2Rifle, CO | 60 | 43 | 13.2 | $820K | +1.2% | #145 of 527 |
| 3Breckenridge, CO | 56 | 25 | 16.1 | $750K | +1.1% | #195 of 527 |
| 4Montrose, CO | 53 | 26 | 14.4 | $619K | +4.1% | #239 of 527 |
| 5Fort Morgan, CO | 53 | 19 | 17.2 | $496K | +4.2% | #244 of 527 |
| 6Durango, CO | 52 | 39 | 16.0 | $645K | +2.2% | #251 of 527 |
| 7Steamboat Springs, CO | 48 | 29 | 17.4 | $629K | +0.9% | #304 of 527 |
| 8Cañon City, CO | 42 | 29 | 16.1 | $516K | +2.4% | #367 of 527 |
| 9Edwards, CO | 36 | 45 | 20.4 | $579K | −2.4% | #420 of 527 |
| 10Sterling, CO | 24 | 13 | 15.8 | $495K | −2.7% | #493 of 527 |
Other business types in the Durango area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians38
- Pet grooming and boarding61
- Pet stores69
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Durango, CO area?
The Durango area has 39 pet businesses on map listings as of September 2026. 4 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 30 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 7.1% from 2019. Another 79 one-person businesses have no payroll, by official counts.
How much do households in the Durango, CO area spend on pets?
About $25.2M a year, or $1,032 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 39 pet businesses on map listings, it comes to $645K per business. It is estimated from the incomes of the 24,378 households in the Durango area and national spending patterns by income.
How does the Durango, CO area compare with the U.S. for pet businesses?
The Durango area has 16.0 pet businesses per 10,000 households, 54% above the U.S. rate of 10.4. Spending per business is $645K, 27% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Durango area would have about 29, against 39 on map listings. There is one business with payroll in the industry for every 813 households, against one for every 1,852 across the U.S. The official count rose 7.1% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Durango, CO area growing?
Population estimates put the Durango area at 56,898 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 24,378 households. The median household income in the Durango area is $86,056 a year, 7% above the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durango area scores 52 for pet businesses (upper middle), #251 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Durango area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Durango area
Screening a site or an acquisition in the Durango area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Durango area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.