Pets · Small-town market · Colorado
Pet businesses in the Fort Morgan, CO area
The pet businesses in the Fort Morgan, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #244 of 527 scored small-town markets
#5 of 10 scored small-town markets based in Colorado
- Listings
- 19
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.4M
- On pets · $852 a household
- Spending per listing
- $496K
- 43% below the U.S.
- Listings per 10k households
- 17.2
- 65% above the U.S.
- Population, 2025
- 30,306
- +4.2% since 2020
See the pet businesses around any address in the Fort Morgan area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 pet businesses in the Fort Morgan area. None of them are chain locations, against 17% across the U.S. That comes to 17.2 for every 10,000 households, 65% above the U.S. rate of 10.4.
Household spending on pets in the Fort Morgan area comes to about $9.4M a year: $852 per household, 6% below the U.S. average. That is about $496K of household spending for each business on map listings, 43% below the U.S. figure of $878K.
Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in the Fort Morgan area in 2023. That is one for every 2,214 households, against one for every 1,852 across the U.S. Official counts also show 20 one-person businesses without payroll.
Between 2020 and 2025, the population of the Fort Morgan area grew 4.2%, faster than the U.S. (+3.1%). The Fort Morgan area scores 53 (upper middle) on the Groundwork market score for pet businesses, ranking #244 of 527 scored small-town markets and #5 of 10 scored small-town markets based in Colorado.
How the Fort Morgan area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Morgan area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.2 | 13.2 | 10.4 |
| Spending per listing | $496K | $838K | $878K |
| Households per official establishment | 2,214 | 1,241 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.9% | +11.4% |
| Population growth, 2020–2025 | +4.2% | +3.9% | +3.1% |
| Spending per household on pets | $852 | $1,110 | $909 |
| Median household income | $73,278 | $95,470 | $80,734 |
| Groundwork market score | 53 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 23
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 190 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Fort Morgan area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Morgan area
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Morgan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for pet businesses, numbered among those based in Colorado, with the Fort Morgan area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 76 | 8 | 7.0 | $1.1M | +2.1% | #23 of 527 |
| 2Rifle, CO | 60 | 43 | 13.2 | $820K | +1.2% | #145 of 527 |
| 3Breckenridge, CO | 56 | 25 | 16.1 | $750K | +1.1% | #195 of 527 |
| 4Montrose, CO | 53 | 26 | 14.4 | $619K | +4.1% | #239 of 527 |
| 5Fort Morgan, CO | 53 | 19 | 17.2 | $496K | +4.2% | #244 of 527 |
| 6Durango, CO | 52 | 39 | 16.0 | $645K | +2.2% | #251 of 527 |
| 7Steamboat Springs, CO | 48 | 29 | 17.4 | $629K | +0.9% | #304 of 527 |
| 8Cañon City, CO | 42 | 29 | 16.1 | $516K | +2.4% | #367 of 527 |
| 9Edwards, CO | 36 | 45 | 20.4 | $579K | −2.4% | #420 of 527 |
| 10Sterling, CO | 24 | 13 | 15.8 | $495K | −2.7% | #493 of 527 |
Other business types in the Fort Morgan area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses53
- Veterinarians
- Pet grooming and boarding54
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Fort Morgan, CO area?
There are 19 pet businesses on map listings in the Fort Morgan area as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 20 one-person businesses have no payroll, by official counts.
How much do households in the Fort Morgan, CO area spend on pets?
About $9.4M a year, or $852 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 19 pet businesses on map listings, it comes to $496K per business. It is estimated from the incomes of the 11,069 households in the Fort Morgan area and national spending patterns by income.
How does the Fort Morgan, CO area compare with the U.S. for pet businesses?
The Fort Morgan area has 17.2 pet businesses per 10,000 households, 65% above the U.S. rate of 10.4. Spending per business is $496K, 43% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Fort Morgan area would have about 11, against 19 on map listings. There is one business with payroll in the industry for every 2,214 households, against one for every 1,852 across the U.S.
How fast is the Fort Morgan, CO area growing?
Population estimates put the Fort Morgan area at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in the Fort Morgan area is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Morgan area scores 53 for pet businesses (upper middle), #244 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Morgan area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Fort Morgan area
Screening a site or an acquisition in the Fort Morgan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.