Real estate · Small-town market · Colorado
Real estate businesses in the Montrose, CO area
How the Montrose, CO area compares with other small-town markets and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #399 of 536 scored small-town markets
#4 of 10 scored small-town markets based in Colorado
- Listings
- 88
- 2 chain locations (2%)
- Official establishments
- 45
- +28.6% since 2019
- Household spending a year
- $305.7M
- On rent and homeowner costs · $16,918 a household
- Housing spending per listing (U.S. = 100)
- 80
- 20% below the U.S.
- Listings per 10k households
- 48.7
- 26% above the U.S.
- Population, 2025
- 44,591
- +4.1% since 2020
See the real estate businesses around any address in the Montrose area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Montrose area spend about $305.7M a year on rent and homeowner costs, or $16,918 per household, 2% above the U.S. average. Housing spending per office is 20% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Montrose area has 88 real estate businesses on map listings as of September 2026. Of those, 2 are chain locations, or 2%, against 6% across the U.S. Per 10,000 households, that is 48.7, 26% above the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Montrose area was 45 in 2023, up 28.6% from 2019. That is one for every 402 households, against one for every 414 across the U.S. Official counts also show 271 one-person businesses without payroll.
Population estimates put the population change in the Montrose area from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). The Groundwork market score for real estate businesses in the Montrose area is 40 (lower middle), #399 of 536 scored small-town markets and #4 of 10 scored small-town markets based in Colorado.
How the Montrose area compares
The same measures for Colorado and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Montrose area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.7 | 57.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 80 | 79 | 100 |
| Households per official establishment | 402 | 200 | 414 |
| Official establishment growth, 2019–2023 | +28.6% | +11.1% | +15.8% |
| Population growth, 2020–2025 | +4.1% | +3.9% | +3.1% |
| Spending per household on rent and homeowner costs | $16,918 | $19,501 | $16,661 |
| Median household income | $72,120 | $95,470 | $80,734 |
| Groundwork market score | 40 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45+28.6% over the period
- Employees, 2023
- 80
- Annual payroll, 2023
- $4.6M
- One-person businesses, 2023
- 271Businesses with no payroll
- Map listings, September 2026
- 882 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Montrose area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Montrose area
- Population, 2025 estimate
- 44,591+4.1% since 2020
- Households
- 18,069
- Median age
- 46.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 2,241 sq. mi.
- People per square mile
- 20
- Median household income
- $72,120
- Average household income
- $89,726
- Median home value
- $388,400
- Jobs located here
- 15,713
- Daytime population
- 41,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Montrose area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for real estate businesses, numbered among those based in Colorado, with the Montrose area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Morgan, CO | 63 | 28 | 25.3 | 150 | +4.2% | #108 of 536 |
| 2Alamosa, CO | 58 | 24 | 20.9 | 168 | +2.1% | #152 of 536 |
| 3Sterling, CO | 52 | 17 | 20.7 | 172 | −2.7% | #240 of 536 |
| 4Montrose, CO | 40 | 88 | 48.7 | 80 | +4.1% | #399 of 536 |
| 5Cañon City, CO | 39 | 69 | 38.4 | 97 | +2.4% | #403 of 536 |
| 6Durango, CO | 35 | 164 | 67.3 | 63 | +2.2% | #460 of 536 |
| 7Steamboat Springs, CO | 32 | 136 | 81.6 | 55 | +0.9% | #494 of 536 |
| 8Rifle, CO | 32 | 282 | 86.5 | 51 | +1.2% | #496 of 536 |
| 9Breckenridge, CO | 31 | 183 | 117.6 | 41 | +1.1% | #500 of 536 |
| 10Edwards, CO | 23 | 240 | 108.8 | 43 | −2.4% | #526 of 536 |
Other business types in the Montrose area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Montrose, CO area?
Map listings as of September 2026 show 88 real estate businesses in the Montrose area. 2 of them (2%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 45 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 28.6% from 2019. Another 271 one-person businesses have no payroll, by official counts.
How much do households in the Montrose, CO area spend on rent and homeowner costs?
About $305.7M a year, or $16,918 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). For the 88 real estate businesses on map listings, housing spending per office is 20% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 18,069 households in the Montrose area and national spending patterns by income.
How does the Montrose, CO area compare with the U.S. for real estate businesses?
The Montrose area has 48.7 real estate businesses per 10,000 households, 26% above the U.S. rate of 38.5. The index of housing spending per office is 80, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Montrose area would have about 71, against 88 on map listings. There is one business with payroll in the industry for every 402 households, against one for every 414 across the U.S. The official count rose 28.6% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Montrose, CO area growing?
Population estimates put the Montrose area at 44,591 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 18,069 households. Median household income in the Montrose area is $72,120, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Montrose area scores 40 for real estate businesses (lower middle), #399 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Montrose area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Montrose area
Screening a site or an acquisition in the Montrose area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.