Groundwork

Beauty and personal care · Small-town market · Pennsylvania

Barbershops in the Pottsville, PA area

The barbershops in the Pottsville, PA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #93 of 377 scored small-town markets
#3 of 16 scored small-town markets based in Pennsylvania

Listings
19
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$52.3M
On personal care products and services · $902 a household
Spending per listing
$2.8M
46% above the U.S.
Listings per 10k households
3.3
38% below the U.S.
Population, 2025
145,085
+1.5% since 2020

See the barbershops around any address in the Pottsville area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pottsville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $902 per household (10% below the U.S. average), households in the Pottsville area spend about $52.3M a year on personal care products and services. That is about $2.8M of household spending for each shop on map listings, 46% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

There are 19 barbershops on map listings in the Pottsville area as of September 2026. None of them are chain locations, against 12% across the U.S. Per 10,000 households, that is 3.3, 38% below the U.S. rate of 5.3.

Official counts show 4 businesses with payroll classed as barber shops in the Pottsville area in 2023. That is one for every 14,497 households, against one for every 16,589 across the U.S. Official counts list 30 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as barber shops in the Pottsville area.

Between 2020 and 2025, the population of the Pottsville area grew 1.5%, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in the Pottsville area is 66 (upper middle), #93 of 377 scored small-town markets and #3 of 16 scored small-town markets based in Pennsylvania. That puts it in the top quarter of small-town markets.

How the Pottsville area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Pottsville, PA area compared with Pennsylvania and the U.S.
MeasurePottsville areaPennsylvaniaU.S.
Listings per 10k households3.34.85.3
Spending per listing$2.8M$2.1M$1.9M
Households per official establishment14,49717,52416,589
Official establishment growth, 2019–2023n/a+19.9%+28.5%
Population growth, 2020–2025+1.5%+0.5%+3.1%
Spending per household on personal care products and services$902$1,004$1,005
Median household income$68,313$77,971$80,734
Groundwork market score6640

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
5
Annual payroll, 2023
$131K
One-person businesses, 2023
30Businesses with no payroll
Map listings, September 2026
190 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$15K

SBA-backed loans to businesses classed as barber shops in the Pottsville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Pottsville area

Population, 2025 estimate
145,085+1.5% since 2020
Households
57,988
Median age
43.7
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
779 sq. mi.
People per square mile
184
Median household income
$68,313+30.7% vs. 2015–2019, before inflation
Average household income
$85,756
Median home value
$153,000
Jobs located here
51,690
Daytime population
129,785Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Pottsville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Pottsville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring small-town markets in Pennsylvania for barbershops, numbered among those based in Pennsylvania, with the Pottsville area marked.

Top small-town markets in Pennsylvania

Small-town markets in Pennsylvania ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hemlock Farms, PA9462.5$4.1M+7.2%#2 of 377
2Bloomsburg-Berwick, PA6793.4$2.6M+2.3%#87 of 377
3Pottsville, PA66193.3$2.8M+1.5%#93 of 377
4Indiana, PA6482.5$3.5M−0.3%#104 of 377
5Somerset, PA6251.7$5.1M−2.7%#112 of 377
6DuBois, PA6072.2$4M−2.9%#122 of 377
7Oil City, PA6052.3$3.6M−2.0%#123 of 377
8East Stroudsburg, PA57376.0$1.7M−0.7%#152 of 377
9Meadville, PA54103.0$2.9M−2.4%#163 of 377
10Hermitage, PA51163.4$2.5M−2.4%#191 of 377

Other business types in the Pottsville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Pottsville, PA area?

As of September 2026, map listings count 19 barbershops in the Pottsville area. None of them are chain locations. The listings count barbershops. Official counts show 4 businesses with payroll classed as barber shops in 2023. Official counts also show 30 one-person businesses without payroll.

How much do households in the Pottsville, PA area spend on personal care products and services?

About $52.3M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 19 barbershops on map listings, it comes to $2.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 57,988 households in the Pottsville area and national spending patterns by income.

How does the Pottsville, PA area compare with the U.S. for barbershops?

The Pottsville area has 3.3 barbershops per 10,000 households, 38% below the U.S. rate of 5.3. Spending per shop is $2.8M, 46% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Pottsville area would have about 28, against 19 on map listings. There is one business with payroll in the industry for every 14,497 households, against one for every 16,589 across the U.S.

How fast is the Pottsville, PA area growing?

Population estimates put the Pottsville area at 145,085 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 57,988 households. The median household income in the Pottsville area is $68,313 a year, 15% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pottsville area scores 66 for barbershops (upper middle), #93 of 377 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Pottsville area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Pottsville area

Screening a site or an acquisition in the Pottsville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Pottsville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.