Groundwork

Auto · County · Pennsylvania

Insurance agencies in Northampton County, PA

How Northampton County, PA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,230 of 2,272 scored counties
#20 of 64 scored counties in Pennsylvania

Listings
158
32 chain locations (20%)
Official establishments
96
+4.4% since 2019
Household spending a year
$204.3M
On vehicle insurance · $1,666 a household
Spending per listing
$1.3M
3% above the U.S.
Listings per 10k households
12.9
17% below the U.S.
Population, 2025
324,411
+3.7% since 2020

See the insurance agencies around any address in Northampton County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Northampton County spend about $204.3M a year on vehicle insurance, or $1,666 per household, 15% below the U.S. average. That is about $1.3M of household spending for each agency on map listings, 3% above the U.S. figure of $1.3M.

There are 158 insurance agencies on map listings in Northampton County as of September 2026. Of those, 32 are chain locations, or 20%, against 21% across the U.S. Per 10,000 households, that is 12.9, 17% below the U.S. rate of 15.6.

In 2023, official counts showed 96 businesses with payroll in Northampton County classed as insurance agencies and brokerages, up 4.4% from 2019. That is one for every 1,277 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $962K has gone to businesses classed as insurance agencies and brokerages in Northampton County.

Population estimates put the population change in Northampton County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). For insurance agencies, Northampton County has a Groundwork market score of 47 (lower middle): #1,230 of 2,272 scored counties and #20 of 64 scored counties in Pennsylvania.

How Northampton County compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Northampton County, PA compared with Pennsylvania and the U.S.
MeasureNorthampton CountyPennsylvaniaU.S.
Listings per 10k households12.913.415.6
Spending per listing$1.3M$1.1M$1.3M
Households per official establishment1,2771,105966
Official establishment growth, 2019–2023+4.4%−5.1%−1.0%
Population growth, 2020–2025+3.7%+0.5%+3.1%
Spending per household on vehicle insurance$1,666$1,514$1,957
Median household income$89,184$77,971$80,734
Groundwork market score4731

Official counts and lending

Businesses

Official establishments, 2019 to 2023
92 → 96+4.4% over the period
Employees, 2023
603
Annual payroll, 2023
$45.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15832 chain locations
Listings at the U.S. rate for this spending
163The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$962K

SBA-backed loans to businesses classed as insurance agencies and brokerages in Northampton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Northampton County

Population, 2025 estimate
324,411+3.7% since 2020
Households
122,624
Median age
42.7
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
370 sq. mi.
People per square mile
862
Median household income
$89,184+26.6% vs. 2015–2019, before inflation
Average household income
$115,853
Median home value
$308,600
Jobs located here
123,291
Daytime population
291,374Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Northampton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for insurance agencies, numbered among those based in Pennsylvania, with Northampton County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Adams County, PA80235.6$3.4M+3.6%#218 of 2,272
2Pike County, PA71177.0$2.4M+7.2%#428 of 2,272
3Perry County, PA66179.3$2.1M+2.1%#587 of 2,272
4Fulton County, PA6557.9$2.5M−0.6%#611 of 2,272
5Lebanon County, PA64478.3$2M+2.2%#653 of 2,272
6Carbon County, PA64248.8$1.9M+1.7%#656 of 2,272
7Franklin County, PA636710.5$1.8M+3.0%#698 of 2,272
8York County, PA5819310.6$1.7M+3.6%#846 of 2,272
9Schuylkill County, PA57539.1$1.8M+1.5%#870 of 2,272
10Juniata County, PA551011.1$1.7M−0.3%#946 of 2,272
20Northampton County, PA4715812.9$1.3M+3.7%#1,230 of 2,272

Other business types in Northampton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Northampton County, PA?

As of September 2026, map listings count 158 insurance agencies in Northampton County. 32 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 96 businesses with payroll classed as insurance agencies and brokerages in 2023, up 4.4% from 2019.

How much do households in Northampton County, PA spend on vehicle insurance?

About $204.3M a year, or $1,666 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 158 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 122,624 households in Northampton County and national spending patterns by income.

How does Northampton County, PA compare with the U.S. for insurance agencies?

Northampton County has 12.9 insurance agencies per 10,000 households, 17% below the U.S. rate of 15.6. Spending per agency is $1.3M, 3% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Northampton County would have about 163, against 158 on map listings. There is one business with payroll in the industry for every 1,277 households, against one for every 966 across the U.S. The official count rose 4.4% from 2019 to 2023, against −1.0% for the U.S.

How fast is Northampton County, PA growing?

Population estimates put Northampton County at 324,411 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 122,624 households. Median household income in Northampton County is $89,184, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northampton County scores 47 for insurance agencies (lower middle), #1,230 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Northampton County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Northampton County

Screening a site or an acquisition in Northampton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.