Beauty and personal care · County · Pennsylvania
Nail salons in Northampton County, PA
How Northampton County, PA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #486 of 1,328 scored counties
#15 of 47 scored counties in Pennsylvania
- Listings
- 67
- 19 chain locations (28%)
- Official establishments
- 37
- +2.8% since 2019
- Household spending a year
- $130M
- On personal care products and services · $1,060 a household
- Spending per listing
- $1.9M
- 16% above the U.S.
- Listings per 10k households
- 5.5
- 8% below the U.S.
- Population, 2025
- 324,411
- +3.7% since 2020
See the nail salons around any address in Northampton County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Northampton County comes to about $130M a year: $1,060 per household, 6% above the U.S. average. That is about $1.9M of household spending for each salon on map listings, 16% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Northampton County has 67 nail salons on map listings as of September 2026. Chain locations make up 28% of them, against 27% across the U.S. Per 10,000 households, that is 5.5, 8% below the U.S. rate of 6.0.
In 2023, official counts showed 37 businesses with payroll in Northampton County classed as nail salons, up 2.8% from 2019. That is one for every 3,314 households, against one for every 3,754 across the U.S. Another 84 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Northampton County grew 3.7%, faster than the U.S. (+3.1%). Northampton County scores 57 (upper middle) on the Groundwork market score for nail salons, ranking #486 of 1,328 scored counties and #15 of 47 scored counties in Pennsylvania.
How Northampton County compares
The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northampton County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 5.3 | 6.0 |
| Spending per listing | $1.9M | $1.9M | $1.7M |
| Households per official establishment | 3,314 | 2,857 | 3,754 |
| Official establishment growth, 2019–2023 | +2.8% | +14.7% | +23.2% |
| Population growth, 2020–2025 | +3.7% | +0.5% | +3.1% |
| Spending per household on personal care products and services | $1,060 | $1,004 | $1,005 |
| Median household income | $89,184 | $77,971 | $80,734 |
| Groundwork market score | 57 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 37+2.8% over the period
- Employees, 2023
- 157
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- 84Businesses with no payroll
- Map listings, September 2026
- 6719 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Northampton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Northampton County
- Population, 2025 estimate
- 324,411+3.7% since 2020
- Households
- 122,624
- Median age
- 42.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 370 sq. mi.
- People per square mile
- 862
- Median household income
- $89,184+26.6% vs. 2015–2019, before inflation
- Average household income
- $115,853
- Median home value
- $308,600
- Jobs located here
- 123,291
- Daytime population
- 291,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northampton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for nail salons, numbered among those based in Pennsylvania, with Northampton County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, PA | 86 | 9 | 2.2 | $4.6M | +3.6% | #16 of 1,328 |
| 2Pike County, PA | 85 | 6 | 2.5 | $4.1M | +7.2% | #18 of 1,328 |
| 3Centre County, PA | 74 | 14 | 2.4 | $4.1M | −0.4% | #95 of 1,328 |
| 4Carbon County, PA | 70 | 5 | 1.8 | $5M | +1.7% | #142 of 1,328 |
| 5Franklin County, PA | 69 | 22 | 3.5 | $2.8M | +3.0% | #168 of 1,328 |
| 6Schuylkill County, PA | 67 | 17 | 2.9 | $3.1M | +1.5% | #204 of 1,328 |
| 7Indiana County, PA | 65 | 9 | 2.8 | $3.1M | −0.3% | #261 of 1,328 |
| 8Crawford County, PA | 64 | 8 | 2.4 | $3.6M | −2.4% | #279 of 1,328 |
| 9Wayne County, PA | 64 | 6 | 2.9 | $3.1M | +1.1% | #283 of 1,328 |
| 10Lebanon County, PA | 63 | 17 | 3.0 | $3.3M | +2.2% | #315 of 1,328 |
| 15Northampton County, PA | 57 | 67 | 5.5 | $1.9M | +3.7% | #486 of 1,328 |
Other business types in Northampton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons48
- Barbershops61
- Nail salons57
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Northampton County, PA?
Map listings as of September 2026 show 67 nail salons in Northampton County. 19 of them (28%) are chain locations. The listings count nail salons. Official counts show 37 businesses with payroll classed as nail salons in 2023, up 2.8% from 2019. Official counts list 84 one-person businesses without payroll.
How much do households in Northampton County, PA spend on personal care products and services?
About $130M a year, or $1,060 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 67 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 122,624 households in Northampton County and national spending patterns by income.
How does Northampton County, PA compare with the U.S. for nail salons?
Northampton County has 5.5 nail salons per 10,000 households, 8% below the U.S. rate of 6.0. Spending per salon is $1.9M, 16% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Northampton County would have about 78, against 67 on map listings. There is one business with payroll in the industry for every 3,314 households, against one for every 3,754 across the U.S. The official count rose 2.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Northampton County, PA growing?
Population estimates put Northampton County at 324,411 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 122,624 households. Median household income in Northampton County is $89,184, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northampton County scores 57 for nail salons (upper middle), #486 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northampton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Northampton County
Screening a site or an acquisition in Northampton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.