Groundwork

Real estate · County · Pennsylvania

Real estate businesses in Northampton County, PA

Competitor counts, household spending and official business counts for real estate businesses in Northampton County, PA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #312 of 2,229 scored counties
#37 of 64 scored counties in Pennsylvania

Listings
297
16 chain locations (5%)
Official establishments
153
+39.1% since 2019
Household spending a year
$2.3B
On rent and homeowner costs · $18,822 a household
Housing spending per listing (U.S. = 100)
179
79% above the U.S.
Listings per 10k households
24.2
37% below the U.S.
Population, 2025
324,411
+3.7% since 2020

See the real estate businesses around any address in Northampton County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $18,822 per household (13% above the U.S. average), households in Northampton County spend about $2.3B a year on rent and homeowner costs. Housing spending per office is 79% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

There are 297 real estate businesses on map listings in Northampton County as of September 2026. 16 of them (5%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 24.2, 37% below the U.S. rate of 38.5.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Northampton County was 153 in 2023, up 39.1% from 2019. That is one for every 801 households, against one for every 414 across the U.S. Another 1,381 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $518K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Northampton County.

Population estimates show Northampton County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). Northampton County scores 67 (upper middle) on the Groundwork market score for real estate businesses, ranking #312 of 2,229 scored counties and #37 of 64 scored counties in Pennsylvania. That puts it in the top quarter of counties.

How Northampton County compares

The same measures for Pennsylvania and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Northampton County, PA compared with Pennsylvania and the U.S.
MeasureNorthampton CountyPennsylvaniaU.S.
Listings per 10k households24.225.338.5
Housing spending per listing (U.S. = 100)179165100
Households per official establishment801752414
Official establishment growth, 2019–2023+39.1%+15.7%+15.8%
Population growth, 2020–2025+3.7%+0.5%+3.1%
Spending per household on rent and homeowner costs$18,822$18,070$16,661
Median household income$89,184$77,971$80,734
Groundwork market score6776

Official counts and lending

Businesses

Official establishments, 2019 to 2023
110 → 153+39.1% over the period
Employees, 2023
625
Annual payroll, 2023
$47.7M
One-person businesses, 2023
1,381Businesses with no payroll
Map listings, September 2026
29716 chain locations
Listings at the U.S. rate for this spending
533The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$518K

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Northampton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Northampton County

Population, 2025 estimate
324,411+3.7% since 2020
Households
122,624
Median age
42.7
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
370 sq. mi.
People per square mile
862
Median household income
$89,184+26.6% vs. 2015–2019, before inflation
Average household income
$115,853
Median home value
$308,600
Jobs located here
123,291
Daytime population
291,374Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Northampton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring counties in Pennsylvania for real estate businesses, numbered among those based in Pennsylvania, with Northampton County marked.

Top counties in Pennsylvania

Counties in Pennsylvania ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Perry County, PA88105.5747+2.1%#1 of 2,229
2Wyoming County, PA8154.6861−0.9%#14 of 2,229
3Adams County, PA815012.2343+3.6%#15 of 2,229
4Schuylkill County, PA807813.5285+1.5%#27 of 2,229
5Fulton County, PA7857.9483−0.6%#43 of 2,229
6Mifflin County, PA78158.14550.0%#45 of 2,229
7Indiana County, PA78288.6427−0.3%#48 of 2,229
8Northumberland County, PA77236.1613−1.8%#62 of 2,229
9Susquehanna County, PA772113.5291−0.3%#70 of 2,229
10Elk County, PA7686.0625−3.3%#75 of 2,229
37Northampton County, PA6729724.2179+3.7%#312 of 2,229

Other business types in Northampton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Northampton County, PA?

As of September 2026, map listings count 297 real estate businesses in Northampton County. 16 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 153 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 39.1% from 2019. Official counts list 1,381 one-person businesses without payroll.

How much do households in Northampton County, PA spend on rent and homeowner costs?

About $2.3B a year, or $18,822 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). For the 297 real estate businesses on map listings, housing spending per office is 79% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 122,624 households in Northampton County and national spending patterns by income.

How does Northampton County, PA compare with the U.S. for real estate businesses?

Northampton County has 24.2 real estate businesses per 10,000 households, 37% below the U.S. rate of 38.5. The index of housing spending per office is 179, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Northampton County would have about 533, against 297 on map listings. There is one business with payroll in the industry for every 801 households, against one for every 414 across the U.S. The official count rose 39.1% from 2019 to 2023, against +15.8% for the U.S.

How fast is Northampton County, PA growing?

Population estimates put Northampton County at 324,411 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 122,624 households. Median household income in Northampton County is $89,184, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northampton County scores 67 for real estate businesses (upper middle), #312 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Northampton County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Northampton County

Screening a site or an acquisition in Northampton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Northampton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.