Groundwork

Beauty and personal care · Small-town market · Pennsylvania

Spas and skin care studios in the Bradford, PA area

Competitor counts, household spending and official business counts for spas and skin care studios in the Bradford, PA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #289 of 504 scored small-town markets
#14 of 16 scored small-town markets based in Pennsylvania

Listings
9
2 chain locations (22%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$14.2M
On personal care products and services · $867 a household
Spending per listing
$1.6M
80% above the U.S.
Listings per 10k households
5.5
52% below the U.S.
Population, 2025
38,984
−3.5% since 2020

See the spas and skin care studios around any address in the Bradford area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 9 spas and skin care studios in the Bradford area. Of those, 2 are chain locations, or 22%, against 10% across the U.S. That is 5.5 per 10,000 households, 52% below the U.S. rate of 11.5.

At $867 per household (14% below the U.S. average), households in the Bradford area spend about $14.2M a year on personal care products and services. Spread across 9 spas and skin care studios, that is $1.6M per studio, 80% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

The official count of businesses with payroll classed as other personal care services in the Bradford area was 4 in 2023. That is one for every 4,092 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $90K have gone to businesses classed as other personal care services in the Bradford area.

Between 2020 and 2025, the population of the Bradford area declined 3.5%, against +3.1% for the U.S. For spas and skin care studios, the Bradford area has a Groundwork market score of 46 (lower middle): #289 of 504 scored small-town markets and #14 of 16 scored small-town markets based in Pennsylvania.

How the Bradford area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Bradford, PA area compared with Pennsylvania and the U.S.
MeasureBradford areaPennsylvaniaU.S.
Listings per 10k households5.57.711.5
Spending per listing$1.6M$1.3M$876K
Households per official establishment4,0924,8174,055
Official establishment growth, 2019–2023n/a+32.4%+29.8%
Population growth, 2020–2025−3.5%+0.5%+3.1%
Spending per household on personal care products and services$867$1,004$1,005
Median household income$62,905$77,971$80,734
Groundwork market score4663

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
12
Annual payroll, 2023
$134K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
92 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$90K

SBA-backed loans to businesses classed as other personal care services in the Bradford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Bradford area

Population, 2025 estimate
38,984−3.5% since 2020
Households
16,369
Median age
44.7
Homes lived in by their owners
78%
Vehicles per household
1.6
Land area
980 sq. mi.
People per square mile
41
Median household income
$62,905+29.3% vs. 2015–2019, before inflation
Average household income
$79,484
Median home value
$104,500
Jobs located here
13,613
Daytime population
37,207Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bradford area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring small-town markets in Pennsylvania for spas and skin care studios, numbered among those based in Pennsylvania, with the Bradford area marked.

Top small-town markets in Pennsylvania

Small-town markets in Pennsylvania ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pottsville, PA81223.8$2.4M+1.5%#10 of 504
2Hemlock Farms, PA81187.4$1.4M+7.2%#11 of 504
3Sunbury, PA72183.9$2.3M−1.7%#42 of 504
4Selinsgrove, PA7064.1$2.2M−0.2%#60 of 504
5Indiana, PA69154.6$1.9M−0.3%#65 of 504
6Sayre, PA6683.3$2.8M−0.6%#85 of 504
7DuBois, PA65103.1$2.8M−2.9%#97 of 504
8Hermitage, PA62255.4$1.6M−2.4%#127 of 504
9St. Marys, PA6053.8$2.3M−3.3%#141 of 504
10Bloomsburg-Berwick, PA58186.8$1.3M+2.3%#165 of 504
14Bradford, PA4695.5$1.6M−3.5%#289 of 504

Other business types in the Bradford area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Bradford, PA area?

The Bradford area has 9 spas and skin care studios on map listings as of September 2026. 2 of them (22%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.

How much do households in the Bradford, PA area spend on personal care products and services?

About $14.2M a year, or $867 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 9 spas and skin care studios on map listings, it comes to $1.6M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 16,369 households in the Bradford area and national spending patterns by income.

How does the Bradford, PA area compare with the U.S. for spas and skin care studios?

The Bradford area has 5.5 spas and skin care studios per 10,000 households, 52% below the U.S. rate of 11.5. Spending per studio is $1.6M, 80% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Bradford area would have about 16, against 9 on map listings. There is one business with payroll in the industry for every 4,092 households, against one for every 4,055 across the U.S.

How fast is the Bradford, PA area growing?

Population estimates put the Bradford area at 38,984 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 16,369 households. Median household income in the Bradford area is $62,905, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bradford area scores 46 for spas and skin care studios (lower middle), #289 of 504 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bradford area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Bradford area

Screening a site or an acquisition in the Bradford area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Bradford area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.