Auto · Small-town market · Wisconsin
Oil change and quick-lube shops in the Marinette, WI-MI area
How the Marinette, WI-MI area compares with other small-town markets and the U.S. for oil change and quick-lube shops: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $31.4M
- On vehicle maintenance and repairs · $1,069 a household
- Spending per listing
- $15.7M
- Too few listings to compare
- Listings per 10k households
- 0.7
- Too few listings to compare
- Population, 2025
- 65,515
- +0.3% since 2020
See the oil change and quick-lube shops around any address in the Marinette area
The site report maps the oil change and quick-lube shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,069 per household (12% above the U.S. average), households in the Marinette area spend about $31.4M a year on vehicle maintenance and repairs. That works out to $15.7M per shop. The spending figure covers all vehicle maintenance and repairs, not only oil change and quick-lube shops.
The Marinette area has 2 oil change and quick-lube shops on map listings as of September 2026. That is 0.7 per 10,000 households.
The official count of businesses with payroll classed as oil change and lubrication shops in the Marinette area was 4 in 2023. That is one for every 7,353 households, against one for every 14,222 across the U.S.
Population estimates put the population change in the Marinette area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). With 2 oil change and quick-lube shops on map listings, the Marinette area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Marinette area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the oil change and quick-lube shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marinette area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.7 | 0.8 | 0.7 |
| Spending per listing | $15.7M | $13M | $13.7M |
| Households per official establishment | 7,353 | 13,189 | 14,222 |
| Official establishment growth, 2019–2023 | n/a | +23.7% | +12.1% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,069 | $1,061 | $958 |
| Median household income | $61,417 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 27
- Annual payroll, 2023
- $996K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as oil change and lubrication shops in the Marinette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marinette area
- Population, 2025 estimate
- 65,515+0.3% since 2020
- Households
- 29,412
- Median age
- 48.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 2,444 sq. mi.
- People per square mile
- 27
- Median household income
- $61,417+25.5% vs. 2015–2019, before inflation
- Average household income
- $77,102
- Median home value
- $156,600
- Jobs located here
- 24,213
- Daytime population
- 62,754Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marinette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the oil change and quick-lube shops on map listings by name and distance.
Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Marinette area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care62
- Auto repair shops65
- Collision repair and body shops47
- Car washes and detailing63
- Tire shops78
- Oil change and quick lube
- Gas stations34
- Insurance agencies38
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many oil change and quick-lube shops are in the Marinette, WI-MI area?
Map listings as of September 2026 show 2 oil change and quick-lube shops in the Marinette area. The listings count oil change and quick-lube shops. Official counts show 4 businesses with payroll classed as oil change and lubrication shops in 2023.
How much do households in the Marinette, WI-MI area spend on vehicle maintenance and repairs?
About $31.4M a year, or $1,069 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 2 oil change and quick-lube shops on map listings, it comes to $15.7M per shop. That spending covers all vehicle maintenance and repairs, which oil change and quick-lube shops share with other businesses in the trade. It is estimated from the incomes of the 29,412 households in the Marinette area and national spending patterns by income.
How does the Marinette, WI-MI area compare with the U.S. for oil change and quick-lube shops?
The Marinette area has 2 oil change and quick-lube shops on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of oil change and quick-lube shops to household spending. There is one business with payroll in the industry for every 7,353 households, against one for every 14,222 across the U.S.
How fast is the Marinette, WI-MI area growing?
Population estimates put the Marinette area at 65,515 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 29,412 households. Median household income in the Marinette area is $61,417, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marinette area has no market score for oil change and quick-lube shops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marinette area. It maps the oil change and quick-lube shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for oil change and quick-lube shops · All 56 business types in the Marinette area
Screening a site or an acquisition in the Marinette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.