Auto · Small-town market · Wisconsin
Oil change and quick-lube shops in the Whitewater-Elkhorn, WI area
How the Whitewater-Elkhorn, WI area compares with other small-town markets and the U.S. for oil change and quick-lube shops: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $51.2M
- On vehicle maintenance and repairs · $1,187 a household
- Spending per listing
- $25.6M
- Too few listings to compare
- Listings per 10k households
- 0.5
- Too few listings to compare
- Population, 2025
- 106,127
- +0.8% since 2020
See the oil change and quick-lube shops around any address in the Whitewater-Elkhorn area
The site report maps the oil change and quick-lube shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Whitewater-Elkhorn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Whitewater-Elkhorn area comes to about $51.2M a year: $1,187 per household, 24% above the U.S. average. That is about $25.6M of household spending for each shop on map listings. The spending figure covers all vehicle maintenance and repairs, not only oil change and quick-lube shops.
The Whitewater-Elkhorn area has 2 oil change and quick-lube shops on map listings as of September 2026. That is 0.5 per 10,000 households.
Official counts don’t publish a figure for oil change and lubrication shops in the Whitewater-Elkhorn area, since they leave out counts under 3.
Population estimates put the population change in the Whitewater-Elkhorn area from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). With 2 oil change and quick-lube shops on map listings, the Whitewater-Elkhorn area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Whitewater-Elkhorn area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the oil change and quick-lube shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitewater-Elkhorn area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.5 | 0.8 | 0.7 |
| Spending per listing | $25.6M | $13M | $13.7M |
| Households per official establishment | n/a | 13,189 | 14,222 |
| Official establishment growth, 2019–2023 | n/a | +23.7% | +12.1% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,187 | $1,061 | $958 |
| Median household income | $80,520 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as oil change and lubrication shops in the Whitewater-Elkhorn area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Whitewater-Elkhorn area
- Population, 2025 estimate
- 106,127+0.8% since 2020
- Households
- 43,087
- Median age
- 42.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 555 sq. mi.
- People per square mile
- 190
- Median household income
- $80,520+26.3% vs. 2015–2019, before inflation
- Average household income
- $109,464
- Median home value
- $302,700
- Jobs located here
- 43,660
- Daytime population
- 95,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Whitewater-Elkhorn area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the oil change and quick-lube shops on map listings by name and distance.
Or open the report at the center of the Whitewater-Elkhorn area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Whitewater-Elkhorn area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care82
- Auto repair shops77
- Collision repair and body shops87
- Car washes and detailing88
- Tire shops86
- Oil change and quick lube
- Gas stations62
- Insurance agencies37
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many oil change and quick-lube shops are in the Whitewater-Elkhorn, WI area?
Map listings as of September 2026 show 2 oil change and quick-lube shops in the Whitewater-Elkhorn area. The listings count oil change and quick-lube shops. No official count is published for oil change and lubrication shops in the Whitewater-Elkhorn area: counts under 3 are left out.
How much do households in the Whitewater-Elkhorn, WI area spend on vehicle maintenance and repairs?
About $51.2M a year, or $1,187 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 2 oil change and quick-lube shops on map listings, it comes to $25.6M per shop. That spending covers all vehicle maintenance and repairs, which oil change and quick-lube shops share with other businesses in the trade. It is estimated from the incomes of the 43,087 households in the Whitewater-Elkhorn area and national spending patterns by income.
How does the Whitewater-Elkhorn, WI area compare with the U.S. for oil change and quick-lube shops?
The Whitewater-Elkhorn area has 2 oil change and quick-lube shops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of oil change and quick-lube shops to household spending, the Whitewater-Elkhorn area would have about 4, against 2 on map listings.
How fast is the Whitewater-Elkhorn, WI area growing?
Population estimates put the Whitewater-Elkhorn area at 106,127 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,087 households. Median household income in the Whitewater-Elkhorn area is $80,520, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Whitewater-Elkhorn area has no market score for oil change and quick-lube shops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Whitewater-Elkhorn area. It maps the oil change and quick-lube shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for oil change and quick-lube shops · All 56 business types in the Whitewater-Elkhorn area
Screening a site or an acquisition in the Whitewater-Elkhorn area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Whitewater-Elkhorn area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.