Small-town market profile · Ohio
Zanesville, OH area market data
Population, household spending and competition for 56 business types in the Zanesville area, each scored against other small-town markets.
- Population, 2025
- 87,014
- +0.7% since 2020
- Households
- 34,357
- Median household income
- $60,780
- +28.6% vs. 2015–2019, before inflation
- Median home value
- $182,200
- Jobs located here
- 34,629
- Highest market score
- 79
- Physical therapy, #23 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Zanesville area by name and distance, and the households and spending within reach. Or open the report at the center of the Zanesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 87,014 people live in the Zanesville area, in 34,357 households. Between 2020 and 2025, the population of the Zanesville area grew 0.7%, slower than the U.S. (+3.1%). The median household income in the Zanesville area is $60,780 a year, 25% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Zanesville area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in the Zanesville area are for physical therapy clinics (79), collision repair and body shops (65) and chiropractors (64). The Zanesville area ranks #23 of 400 scored small-town markets for physical therapy clinics.
The Zanesville area is made up of one county, Muskingum County. For its number of households, the Zanesville area has the most map listings, relative to the U.S., for car washes and detailers (84% above the U.S. rate) and the fewest for bakeries and dessert shops (44% below the U.S. rate).
All 56 business types in the Zanesville area
Highest Groundwork market score first. Each score compares the Zanesville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 79 | #23 of 400 | 11 | 3.2 | $4M | 166 | 4 |
| Collision repair and body shops | 65 | #88 of 387 | 11 | 3.2 | $3.3M | 107 | 8 |
| Chiropractors | 64 | #100 of 426 | 16 | 4.7 | $2.7M | 114 | 9 |
| Sit-down restaurants | 64 | #123 of 538 | 151 | 44.0 | $782K | 118 | 50 |
| House cleaning | 62 | #40 of 142 | 6 | 1.7 | $6.4M | 100 | 4 |
| Bakeries and dessert shops | 62 | #116 of 507 | 19 | 5.5 | $6.2M | 150 | 16 |
| Electricians | 61 | #73 of 295 | 7 | 2.0 | $12M | 100 | 17 |
| Nail salons | 61 | #124 of 387 | 17 | 4.9 | $1.8M | 107 | 3 |
| Gyms | 61 | #137 of 506 | 20 | 5.8 | $1.2M | 95 | 7 |
| Grocery stores | 61 | #141 of 506 | 17 | 4.9 | $11.4M | 122 | 14 |
| Primary care and pediatrics | 60 | #149 of 458 | 25 | 7.3 | $1.8M | 98 | 30 |
| Grocery and convenience stores | 59 | #188 of 538 | 69 | 20.1 | $2.8M | 83 | 18 |
| Clothing and shoe stores | 58 | #199 of 536 | 40 | 11.6 | $1.5M | 120 | 18 |
| Convenience stores | 58 | #207 of 529 | 38 | 11.1 | $5.1M | 65 | 4 |
| Clothing, shoes and laundry | 57 | #214 of 536 | 60 | 17.5 | $1M | 115 | 18 |
| Veterinarians | 56 | #152 of 398 | 13 | 3.8 | $2M | 72 | 7 |
| Tire shops | 56 | #170 of 431 | 15 | 4.4 | $2.4M | 96 | 8 |
| HVAC and plumbing | 55 | #181 of 476 | 20 | 5.8 | $4.2M | 88 | 19 |
| Coffee shops and cafes | 54 | #222 of 529 | 29 | 8.4 | $4.1M | 110 | 16 |
| Restaurants and cafes | 53 | #232 of 538 | 287 | 83.5 | $411K | 111 | 160 |
| Home repair trades | 51 | #259 of 526 | 36 | 10.5 | $2.3M | 96 | 45 |
| Mortgage brokers and lenders | 50 | #93 of 177 | 10 | 2.9 | Index only | 113 | 3 |
| Spas and skin care | 50 | #244 of 504 | 24 | 7.0 | $1.3M | 145 | 8 |
| Doctors, dentists and clinics | 50 | #273 of 538 | 259 | 75.4 | $169K | 111 | 89 |
| Gyms, studios and classes | 50 | #285 of 535 | 38 | 11.1 | $653K | 99 | 14 |
| Auto repair and car care | 48 | #288 of 538 | 151 | 44.0 | $239K | 89 | 61 |
| Laundromats | 47 | #80 of 150 | 9 | 2.6 | $6.8M | 54 | Under 3 |
| Roofing and gutters | 47 | #159 of 288 | 9 | 2.6 | $9.3M | 110 | 9 |
| Auto repair shops | 47 | #314 of 538 | 94 | 27.4 | $385K | 86 | 41 |
| Funeral homes | 46 | #195 of 365 | 13 | 3.8 | $383K | 56 | 9 |
| Martial arts and dance studios | 45 | #227 of 378 | 15 | 4.4 | $1.7M | 82 | 7 |
| Real estate agents and brokers | 45 | #332 of 533 | 65 | 18.9 | Index only | 125 | 9 |
| Pet stores | 44 | #133 of 220 | 9 | 2.6 | $2.8M | 62 | Under 3 |
| Gas stations | 43 | #344 of 536 | 56 | 16.3 | $1.7M | 70 | 47 |
| Real estate | 43 | #352 of 536 | 82 | 23.9 | Index only | 125 | 20 |
| Pest control | 42 | #54 of 85 | 7 | 2.0 | $5.5M | 54 | 5 |
| Dentists and orthodontists | 41 | #352 of 526 | 40 | 11.6 | $1.1M | 111 | 32 |
| Pet businesses | 41 | #377 of 527 | 47 | 13.7 | $540K | 62 | 15 |
| Optometrists and eye care | 40 | #286 of 400 | 19 | 5.5 | $2.3M | 74 | 10 |
| Child care and preschools | 40 | #316 of 454 | 18 | 5.2 | $627K | 63 | 17 |
| Insurance agencies | 39 | #363 of 537 | 46 | 13.4 | $1.2M | 98 | 33 |
| Hair salons | 39 | #392 of 538 | 81 | 23.6 | $376K | 87 | 20 |
| Barbershops | 38 | #268 of 377 | 22 | 6.4 | $1.4M | 73 | Under 3 |
| Car washes and detailing | 38 | #322 of 441 | 24 | 7.0 | $1.5M | 60 | 7 |
| Salons, barbers and spas | 38 | #406 of 538 | 147 | 42.8 | $207K | 97 | 31 |
| Pet grooming and boarding | 35 | #312 of 387 | 18 | 5.2 | $1.4M | 55 | 8 |
| Fast food and sandwich shops | 34 | #415 of 537 | 52 | 15.1 | $2.3M | 74 | 92 |
| Lawn, cleaning and pest control | 29 | #435 of 481 | 37 | 10.8 | $1M | 62 | 40 |
| Landscaping and lawn care | 27 | #365 of 399 | 24 | 7.0 | $1.6M | 54 | 31 |
| Pizza | 27 | #475 of 520 | 42 | 12.2 | $2.8M | 55 | 92 |
| Property management | Not scored | Not scored | 4 | 1.2 | Index only | 199 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 56 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $12M | 88 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $8.3M | 204 | 7 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $30.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $21.9M | Too few | 4 |
Household spending in the Zanesville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36.1M | $1,052 | 110 |
| Gasoline and other fuels | $93.2M | $2,712 | 104 |
| Food away from home | $118M | $3,436 | 84 |
| Groceries | $193.4M | $5,629 | 89 |
| Personal care products and services | $30.5M | $886 | 88 |
| Child care and other personal services | $11.3M | $329 | 57 |
| Memberships, classes and admissions | $24.8M | $723 | 74 |
| Medical and dental services | $43.8M | $1,275 | 99 |
| Pets | $25.4M | $739 | 81 |
| Clothing, shoes and related services | $60.9M | $1,773 | 86 |
| Vehicle insurance | $56.8M | $1,653 | 84 |
| Home repairs, maintenance and insurance | $83.7M | $2,436 | 81 |
| Lawn care, cleaning and other household services | $38.3M | $1,115 | 79 |
| Rent and homeowner costs | $442.3M | $12,872 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Zanesville area
- Population, 2025 estimate
- 87,014+0.7% since 2020
- Households
- 34,357
- Median age
- 40.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 665 sq. mi.
- People per square mile
- 130
- Median household income
- $60,780+28.6% vs. 2015–2019, before inflation
- Average household income
- $80,210
- Median home value
- $182,200
- Jobs located here
- 34,629
- Daytime population
- 84,765Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Zanesville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Zanesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Zanesville area 1
- Muskingum County, OH86,411 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Zanesville, OH area growing?
Population estimates put the Zanesville area at 87,014 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 34,357 households. Against the 2015–2019 survey, median household income rose 28.6%, before inflation.
How much do households in the Zanesville, OH area spend?
Households in the Zanesville area spend about $442.3M a year on rent and homeowner costs, $193.4M on groceries and $118M on food away from home. Relative to the U.S., household spending in the Zanesville area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in the Zanesville, OH area?
Of the business types scored in the Zanesville area, physical therapy clinics (79), collision repair and body shops (65) and chiropractors (64) have the highest Groundwork market scores. For physical therapy clinics, that ranks #23 of 400 scored small-town markets.
How does the Zanesville, OH area compare with the U.S.?
Median household income in the Zanesville area is $60,780, 25% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (84% above the U.S. rate) and lowest for bakeries and dessert shops (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Zanesville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Zanesville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Zanesville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Zanesville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.