Small-town market profile · Ohio
Wilmington, OH area market data
How the Wilmington area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,301
- +0.6% since 2020
- Households
- 16,761
- Median household income
- $70,407
- +33.3% vs. 2015–2019, before inflation
- Median home value
- $211,900
- Jobs located here
- 19,070
- Highest market score
- 81
- Coffee shops and cafes, #7 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Wilmington area by name and distance, and the households and spending within reach. Or open the report at the center of the Wilmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Wilmington area has an estimated 42,301 people and 16,761 households. Between 2020 and 2025, the population of the Wilmington area grew 0.6%, slower than the U.S. (+3.1%). Median household income in the Wilmington area is $70,407, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
Relative to the U.S., household spending in the Wilmington area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in the Wilmington area, coffee shops and cafes (81); salons, barbers and spas (80); and spas and skin care studios (80) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #7 of 529 scored small-town markets.
The Wilmington area is made up of one county, Clinton County. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
All 56 business types in the Wilmington area
Highest Groundwork market score first. Each score compares the Wilmington area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 81 | #7 of 529 | 6 | 3.6 | $10.3M | 278 | 5 |
| Salons, barbers and spas | 80 | #10 of 538 | 46 | 27.4 | $344K | 162 | 6 |
| Spas and skin care | 80 | #12 of 504 | 5 | 3.0 | $3.2M | 361 | Under 3 |
| Dentists and orthodontists | 80 | #21 of 526 | 12 | 7.2 | $1.9M | 192 | 7 |
| Tire shops | 80 | #23 of 431 | 5 | 3.0 | $3.9M | 156 | Under 3 |
| Restaurants and cafes | 80 | #29 of 538 | 126 | 75.2 | $491K | 132 | 54 |
| Bakeries and dessert shops | 79 | #16 of 507 | 8 | 4.8 | $7.7M | 186 | 5 |
| Collision repair and body shops | 75 | #39 of 387 | 6 | 3.6 | $3.3M | 106 | 3 |
| Sit-down restaurants | 75 | #45 of 538 | 72 | 43.0 | $858K | 129 | 22 |
| Auto repair and car care | 74 | #56 of 538 | 74 | 44.2 | $264K | 98 | 17 |
| Car washes and detailing | 74 | #56 of 441 | 7 | 4.2 | $2.8M | 111 | Under 3 |
| Clothing and shoe stores | 72 | #81 of 536 | 14 | 8.4 | $2.2M | 177 | 6 |
| Clothing, shoes and laundry | 72 | #83 of 536 | 23 | 13.7 | $1.4M | 156 | 6 |
| Hair salons | 69 | #64 of 538 | 32 | 19.1 | $494K | 115 | 5 |
| Doctors, dentists and clinics | 69 | #97 of 538 | 104 | 62.0 | $218K | 143 | 36 |
| Home repair trades | 67 | #75 of 526 | 16 | 9.5 | $2.7M | 111 | 18 |
| Funeral homes | 67 | #80 of 365 | 5 | 3.0 | $510K | 75 | 3 |
| Primary care and pediatrics | 67 | #99 of 458 | 9 | 5.4 | $2.5M | 141 | 19 |
| Martial arts and dance studios | 66 | #72 of 378 | 6 | 3.6 | $2.3M | 112 | Under 3 |
| Chiropractors | 66 | #85 of 426 | 9 | 5.4 | $2.5M | 105 | 4 |
| Lawn, cleaning and pest control | 66 | #90 of 481 | 9 | 5.4 | $2.2M | 131 | 12 |
| Fast food and sandwich shops | 65 | #134 of 537 | 22 | 13.1 | $2.8M | 92 | 27 |
| Real estate | 64 | #92 of 536 | 26 | 15.5 | Index only | 201 | 11 |
| Auto repair shops | 64 | #125 of 538 | 46 | 27.4 | $425K | 96 | 15 |
| Grocery and convenience stores | 64 | #130 of 538 | 32 | 19.1 | $3.1M | 91 | 10 |
| Convenience stores | 63 | #146 of 529 | 13 | 7.8 | $7.6M | 96 | 5 |
| Insurance agencies | 61 | #183 of 537 | 21 | 12.5 | $1.4M | 115 | 7 |
| Real estate agents and brokers | 60 | #134 of 533 | 21 | 12.5 | Index only | 198 | 8 |
| Grocery stores | 60 | #159 of 506 | 13 | 7.8 | $7.6M | 81 | 5 |
| Optometrists and eye care | 57 | #148 of 400 | 9 | 5.4 | $2.5M | 80 | 3 |
| Pizza | 55 | #213 of 520 | 18 | 10.7 | $3.4M | 68 | 27 |
| Veterinarians | 53 | #186 of 398 | 7 | 4.2 | $1.9M | 70 | 5 |
| Gyms, studios and classes | 52 | #261 of 535 | 24 | 14.3 | $566K | 86 | Under 3 |
| Pet grooming and boarding | 50 | #195 of 387 | 9 | 5.4 | $1.5M | 58 | 3 |
| Child care and preschools | 50 | #234 of 454 | 12 | 7.2 | $518K | 52 | 5 |
| HVAC and plumbing | 49 | #253 of 476 | 13 | 7.8 | $3.3M | 70 | 11 |
| Gyms | 48 | #280 of 506 | 15 | 8.9 | $906K | 70 | Under 3 |
| Pet businesses | 44 | #348 of 527 | 25 | 14.9 | $535K | 61 | 8 |
| Gas stations | 42 | #360 of 536 | 39 | 23.3 | $1.3M | 54 | 23 |
| House cleaning | 40 | #99 of 142 | 6 | 3.6 | $3.3M | 51 | 5 |
| Barbershops | Not scored | Not scored | 4 | 2.4 | $4M | 210 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 2.4 | $7.9M | 63 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.4 | $4M | 237 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.8 | $6.6M | 225 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 193 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $4.5M | 99 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.8 | $14.4M | 170 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.8 | $4.5M | 112 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.2 | $11.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $31.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $19.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.6 | $22.7M | Too few | 3 |
| Property management | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Wilmington area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.6M | $1,166 | 122 |
| Gasoline and other fuels | $49.9M | $2,975 | 115 |
| Food away from home | $61.8M | $3,687 | 91 |
| Groceries | $98.3M | $5,862 | 93 |
| Personal care products and services | $15.8M | $944 | 94 |
| Child care and other personal services | $6.2M | $371 | 64 |
| Memberships, classes and admissions | $13.6M | $811 | 82 |
| Medical and dental services | $22.7M | $1,352 | 105 |
| Pets | $13.4M | $798 | 88 |
| Clothing, shoes and related services | $31.5M | $1,879 | 91 |
| Vehicle insurance | $30.3M | $1,806 | 92 |
| Home repairs, maintenance and insurance | $43.2M | $2,579 | 85 |
| Lawn care, cleaning and other household services | $19.7M | $1,177 | 83 |
| Rent and homeowner costs | $226.2M | $13,493 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wilmington area
- Population, 2025 estimate
- 42,301+0.6% since 2020
- Households
- 16,761
- Median age
- 40.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 409 sq. mi.
- People per square mile
- 103
- Median household income
- $70,407+33.3% vs. 2015–2019, before inflation
- Average household income
- $89,775
- Median home value
- $211,900
- Jobs located here
- 19,070
- Daytime population
- 42,081Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wilmington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wilmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wilmington area 1
- Clinton County, OH42,012 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Wilmington, OH area growing?
Population estimates put the Wilmington area at 42,301 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 16,761 households. Median household income rose 33.3% from the 2015–2019 survey, before inflation.
How much do households in the Wilmington, OH area spend?
Households in the Wilmington area spend about $226.2M a year on rent and homeowner costs, $98.3M on groceries and $61.8M on food away from home. Set against the U.S., households in the Wilmington area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in the Wilmington, OH area?
The highest Groundwork market scores in the Wilmington area are for coffee shops and cafes (81); salons, barbers and spas (80); and spas and skin care studios (80). The Wilmington area ranks #7 of 529 scored small-town markets for coffee shops and cafes.
How does the Wilmington, OH area compare with the U.S.?
The median household income in the Wilmington area is $70,407 a year, 13% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,900, against $332,700 for the U.S. For its number of households, the Wilmington area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Wilmington area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wilmington area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Wilmington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wilmington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.