Small-town market profile · Ohio
Sidney, OH area market data
Population, household spending and competition for 56 business types in the Sidney area, each scored against other small-town markets.
- Population, 2025
- 48,065
- −0.2% since 2020
- Households
- 18,906
- Median household income
- $73,978
- +15.9% vs. 2015–2019, before inflation
- Median home value
- $208,100
- Jobs located here
- 26,886
- Highest market score
- 82
- Collision repair and body shops, #11 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Sidney area by name and distance, and the households and spending within reach. Or open the report at the center of the Sidney area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 48,065 people live in the Sidney area, in 18,906 households. Between 2020 and 2025, the population of the Sidney area declined 0.2%, against +3.1% for the U.S. The median household income in the Sidney area is $73,978 a year, 8% below the U.S. median of $80,734. That rose 15.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Sidney area spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in the Sidney area are for collision repair and body shops (82); clothing, shoe and laundry businesses (81); and clothing and shoe stores (79). The Sidney area ranks #11 of 387 scored small-town markets for collision repair and body shops.
The Sidney area is made up of one county, Shelby County. For its number of households, the Sidney area has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (59% below the U.S. rate).
All 56 business types in the Sidney area
Highest Groundwork market score first. Each score compares the Sidney area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 82 | #11 of 387 | 5 | 2.6 | $4.6M | 148 | 3 |
| Clothing, shoes and laundry | 81 | #25 of 536 | 18 | 9.5 | $2M | 230 | 4 |
| Clothing and shoe stores | 79 | #31 of 536 | 13 | 6.9 | $2.8M | 221 | 4 |
| Restaurants and cafes | 76 | #44 of 538 | 141 | 74.6 | $511K | 138 | 71 |
| Auto repair shops | 74 | #45 of 538 | 43 | 22.7 | $530K | 119 | 17 |
| Sit-down restaurants | 73 | #55 of 538 | 77 | 40.7 | $936K | 141 | 30 |
| Nail salons | 72 | #43 of 387 | 6 | 3.2 | $3.1M | 184 | Under 3 |
| Dentists and orthodontists | 71 | #74 of 526 | 16 | 8.5 | $1.7M | 168 | 10 |
| Auto repair and car care | 71 | #75 of 538 | 82 | 43.4 | $278K | 103 | 24 |
| Martial arts and dance studios | 70 | #48 of 378 | 6 | 3.2 | $2.7M | 133 | Under 3 |
| Grocery and convenience stores | 70 | #74 of 538 | 30 | 15.9 | $3.8M | 112 | 11 |
| Convenience stores | 70 | #84 of 529 | 12 | 6.3 | $9.5M | 120 | 5 |
| Grocery stores | 69 | #78 of 506 | 11 | 5.8 | $10.3M | 111 | 6 |
| Roofing and gutters | 67 | #52 of 288 | 5 | 2.6 | $10.2M | 121 | 3 |
| Real estate | 67 | #66 of 536 | 31 | 16.4 | Index only | 196 | 9 |
| Child care and preschools | 67 | #97 of 454 | 7 | 3.7 | $1M | 103 | 6 |
| Fast food and sandwich shops | 67 | #114 of 537 | 25 | 13.2 | $2.9M | 94 | 29 |
| Coffee shops and cafes | 66 | #86 of 529 | 9 | 4.8 | $8M | 216 | 12 |
| Gyms, studios and classes | 64 | #100 of 535 | 17 | 9.0 | $946K | 143 | 8 |
| Salons, barbers and spas | 63 | #108 of 538 | 65 | 34.4 | $284K | 134 | 13 |
| Car washes and detailing | 63 | #120 of 441 | 10 | 5.3 | $2.3M | 90 | Under 3 |
| Hair salons | 62 | #126 of 538 | 35 | 18.5 | $528K | 123 | 10 |
| Spas and skin care | 62 | #129 of 504 | 14 | 7.4 | $1.3M | 151 | 3 |
| Real estate agents and brokers | 61 | #119 of 533 | 24 | 12.7 | Index only | 201 | 9 |
| Physical therapy | 61 | #122 of 400 | 9 | 4.8 | $2.9M | 122 | 7 |
| Bakeries and dessert shops | 61 | #129 of 507 | 12 | 6.3 | $6M | 145 | 12 |
| Veterinarians | 58 | #141 of 398 | 8 | 4.2 | $2M | 72 | 5 |
| Gyms | 58 | #169 of 506 | 10 | 5.3 | $1.6M | 124 | 8 |
| Pet businesses | 57 | #187 of 527 | 27 | 14.3 | $578K | 66 | 5 |
| Pizza | 56 | #200 of 520 | 21 | 11.1 | $3.4M | 68 | 29 |
| Pet stores | 55 | #87 of 220 | 5 | 2.6 | $3.1M | 69 | Under 3 |
| Pet grooming and boarding | 55 | #158 of 387 | 9 | 4.8 | $1.7M | 68 | Under 3 |
| Funeral homes | 54 | #151 of 365 | 6 | 3.2 | $454K | 67 | 4 |
| Optometrists and eye care | 54 | #177 of 400 | 12 | 6.3 | $2.2M | 70 | 3 |
| Lawn, cleaning and pest control | 54 | #195 of 481 | 13 | 6.9 | $1.8M | 105 | 20 |
| Primary care and pediatrics | 54 | #205 of 458 | 13 | 6.9 | $2M | 114 | 30 |
| Electricians | 53 | #132 of 295 | 6 | 3.2 | $8.5M | 71 | 14 |
| Barbershops | 53 | #179 of 377 | 10 | 5.3 | $1.8M | 98 | Under 3 |
| Chiropractors | 53 | #189 of 426 | 11 | 5.8 | $2.4M | 100 | 8 |
| Landscaping and lawn care | 52 | #170 of 399 | 10 | 5.3 | $2.3M | 79 | 12 |
| Doctors, dentists and clinics | 51 | #263 of 538 | 146 | 77.2 | $181K | 119 | 58 |
| Gas stations | 51 | #269 of 536 | 38 | 20.1 | $1.5M | 64 | 24 |
| HVAC and plumbing | 48 | #260 of 476 | 15 | 7.9 | $3.4M | 72 | 15 |
| Home repair trades | 46 | #313 of 526 | 26 | 13.8 | $2M | 81 | 32 |
| Insurance agencies | 39 | #357 of 537 | 25 | 13.2 | $1.4M | 112 | 25 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.1 | Index only | 168 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $7.6M | 55 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.6 | Index only | 158 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.6 | $7.6M | 303 | 4 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $11.5M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $23M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $36.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $26.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $16.1M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Sidney area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.8M | $1,204 | 126 |
| Gasoline and other fuels | $57.9M | $3,065 | 118 |
| Food away from home | $72M | $3,811 | 94 |
| Groceries | $113.4M | $6,000 | 95 |
| Personal care products and services | $18.5M | $978 | 97 |
| Child care and other personal services | $7.2M | $380 | 65 |
| Memberships, classes and admissions | $16.1M | $851 | 87 |
| Medical and dental services | $26.4M | $1,397 | 108 |
| Pets | $15.6M | $825 | 91 |
| Clothing, shoes and related services | $36.5M | $1,929 | 94 |
| Vehicle insurance | $35.3M | $1,867 | 95 |
| Home repairs, maintenance and insurance | $51.1M | $2,705 | 90 |
| Lawn care, cleaning and other household services | $23M | $1,217 | 86 |
| Rent and homeowner costs | $262.7M | $13,894 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sidney area
- Population, 2025 estimate
- 48,065−0.2% since 2020
- Households
- 18,906
- Median age
- 40.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 408 sq. mi.
- People per square mile
- 118
- Median household income
- $73,978+15.9% vs. 2015–2019, before inflation
- Average household income
- $94,849
- Median home value
- $208,100
- Jobs located here
- 26,886
- Daytime population
- 50,791Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sidney area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sidney area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sidney area 1
- Shelby County, OH47,929 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Sidney, OH area growing?
Population estimates put the Sidney area at 48,065 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 18,906 households. Against the 2015–2019 survey, median household income rose 15.9%, before inflation.
How much do households in the Sidney, OH area spend?
Households in the Sidney area spend about $262.7M a year on rent and homeowner costs, $113.4M on groceries and $72M on food away from home. Relative to the U.S., household spending in the Sidney area runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in the Sidney, OH area?
Of the business types scored in the Sidney area, collision repair and body shops (82); clothing, shoe and laundry businesses (81); and clothing and shoe stores (79) have the highest Groundwork market scores. For collision repair and body shops, that ranks #11 of 387 scored small-town markets.
How does the Sidney, OH area compare with the U.S.?
Median household income in the Sidney area is $73,978, 8% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Sidney area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sidney area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Sidney area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sidney area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.