County profile · Ohio
Shelby County, OH market data
How Shelby County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 48,065
- −0.2% since 2020
- Households
- 18,906
- Median household income
- $73,978
- +15.9% vs. 2015–2019, before inflation
- Median home value
- $208,100
- Jobs located here
- 26,886
- Highest market score
- 78
- Collision repair and body shops, #90 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Shelby County by name and distance, and the households and spending within reach. Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Shelby County has an estimated 48,065 people and 18,906 households. Population estimates put the population change in Shelby County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. Median household income in Shelby County is $73,978, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.9%, before inflation.
Relative to the U.S., household spending in Shelby County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Shelby County, collision repair and body shops (78); clothing, shoe and laundry businesses (75); and clothing and shoe stores (74) have the highest Groundwork market scores. For collision repair and body shops, that ranks #90 of 1,327 scored counties.
Shelby County is part of the Sidney area. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (59% below the U.S. rate).
All 56 business types in Shelby County
Highest Groundwork market score first. Each score compares Shelby County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 78 | #90 of 1,327 | 5 | 2.6 | $4.6M | 148 | 3 |
| Clothing, shoes and laundry | 75 | #229 of 2,210 | 18 | 9.5 | $2M | 230 | 4 |
| Clothing and shoe stores | 74 | #251 of 2,087 | 13 | 6.9 | $2.8M | 221 | 4 |
| Dentists and orthodontists | 69 | #294 of 1,886 | 16 | 8.5 | $1.7M | 168 | 10 |
| Nail salons | 66 | #237 of 1,328 | 6 | 3.2 | $3.1M | 184 | Under 3 |
| Auto repair shops | 66 | #496 of 2,378 | 43 | 22.7 | $530K | 119 | 17 |
| Gyms, studios and classes | 64 | #442 of 2,088 | 17 | 9.0 | $946K | 143 | 8 |
| Restaurants and cafes | 64 | #594 of 2,405 | 141 | 74.6 | $511K | 138 | 71 |
| Martial arts and dance studios | 63 | #300 of 1,334 | 6 | 3.2 | $2.7M | 133 | Under 3 |
| Grocery stores | 63 | #591 of 2,070 | 11 | 5.8 | $10.3M | 111 | 6 |
| Convenience stores | 63 | #646 of 2,261 | 12 | 6.3 | $9.5M | 120 | 5 |
| Grocery and convenience stores | 63 | #656 of 2,402 | 30 | 15.9 | $3.8M | 112 | 11 |
| Spas and skin care | 62 | #451 of 1,769 | 14 | 7.4 | $1.3M | 151 | 3 |
| Coffee shops and cafes | 62 | #518 of 2,063 | 9 | 4.8 | $8M | 216 | 12 |
| Sit-down restaurants | 62 | #649 of 2,405 | 77 | 40.7 | $936K | 141 | 30 |
| Real estate | 61 | #542 of 2,229 | 31 | 16.4 | Index only | 196 | 9 |
| Auto repair and car care | 61 | #712 of 2,401 | 82 | 43.4 | $278K | 103 | 24 |
| Child care and preschools | 60 | #539 of 1,611 | 7 | 3.7 | $1M | 103 | 6 |
| Physical therapy | 59 | #472 of 1,422 | 9 | 4.8 | $2.9M | 122 | 7 |
| Real estate agents and brokers | 59 | #590 of 2,176 | 24 | 12.7 | Index only | 201 | 9 |
| Roofing and gutters | 58 | #403 of 1,177 | 5 | 2.6 | $10.2M | 121 | 3 |
| Bakeries and dessert shops | 58 | #603 of 1,889 | 12 | 6.3 | $6M | 145 | 12 |
| Salons, barbers and spas | 58 | #747 of 2,385 | 65 | 34.4 | $284K | 134 | 13 |
| Hair salons | 58 | #767 of 2,339 | 35 | 18.5 | $528K | 123 | 10 |
| Fast food and sandwich shops | 57 | #866 of 2,222 | 25 | 13.2 | $2.9M | 94 | 29 |
| Car washes and detailing | 55 | #601 of 1,451 | 10 | 5.3 | $2.3M | 90 | Under 3 |
| Lawn, cleaning and pest control | 53 | #747 of 1,771 | 13 | 6.9 | $1.8M | 105 | 20 |
| Gyms | 53 | #784 of 1,792 | 10 | 5.3 | $1.6M | 124 | 8 |
| Primary care and pediatrics | 52 | #772 of 1,656 | 13 | 6.9 | $2M | 114 | 30 |
| Pet businesses | 52 | #1,024 of 2,200 | 27 | 14.3 | $578K | 66 | 5 |
| Pizza | 49 | #1,087 of 2,090 | 21 | 11.1 | $3.4M | 68 | 29 |
| Landscaping and lawn care | 48 | #758 of 1,493 | 10 | 5.3 | $2.3M | 79 | 12 |
| Chiropractors | 48 | #792 of 1,490 | 11 | 5.8 | $2.4M | 100 | 8 |
| Barbershops | 46 | #807 of 1,356 | 10 | 5.3 | $1.8M | 98 | Under 3 |
| Optometrists and eye care | 45 | #807 of 1,302 | 12 | 6.3 | $2.2M | 70 | 3 |
| Veterinarians | 45 | #874 of 1,485 | 8 | 4.2 | $2M | 72 | 5 |
| Doctors, dentists and clinics | 45 | #1,418 of 2,394 | 146 | 77.2 | $181K | 119 | 58 |
| Funeral homes | 42 | #919 of 1,472 | 6 | 3.2 | $454K | 67 | 4 |
| Gas stations | 42 | #1,517 of 2,358 | 38 | 20.1 | $1.5M | 64 | 24 |
| Pet grooming and boarding | 40 | #959 of 1,461 | 9 | 4.8 | $1.7M | 68 | Under 3 |
| HVAC and plumbing | 40 | #1,209 of 1,707 | 15 | 7.9 | $3.4M | 72 | 15 |
| Home repair trades | 39 | #1,535 of 2,057 | 26 | 13.8 | $2M | 81 | 32 |
| Electricians | 36 | #891 of 1,160 | 6 | 3.2 | $8.5M | 71 | 14 |
| Insurance agencies | 35 | #1,634 of 2,272 | 25 | 13.2 | $1.4M | 112 | 25 |
| Pet stores | 32 | #755 of 974 | 5 | 2.6 | $3.1M | 69 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.1 | Index only | 168 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $7.6M | 55 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.6 | Index only | 158 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.6 | $7.6M | 303 | 4 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $11.5M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $23M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $36.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $26.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $16.1M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Shelby County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.8M | $1,204 | 126 |
| Gasoline and other fuels | $57.9M | $3,065 | 118 |
| Food away from home | $72M | $3,811 | 94 |
| Groceries | $113.4M | $6,000 | 95 |
| Personal care products and services | $18.5M | $978 | 97 |
| Child care and other personal services | $7.2M | $380 | 65 |
| Memberships, classes and admissions | $16.1M | $851 | 87 |
| Medical and dental services | $26.4M | $1,397 | 108 |
| Pets | $15.6M | $825 | 91 |
| Clothing, shoes and related services | $36.5M | $1,929 | 94 |
| Vehicle insurance | $35.3M | $1,867 | 95 |
| Home repairs, maintenance and insurance | $51.1M | $2,705 | 90 |
| Lawn care, cleaning and other household services | $23M | $1,217 | 86 |
| Rent and homeowner costs | $262.7M | $13,894 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Shelby County
- Population, 2025 estimate
- 48,065−0.2% since 2020
- Households
- 18,906
- Median age
- 40.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 408 sq. mi.
- People per square mile
- 118
- Median household income
- $73,978+15.9% vs. 2015–2019, before inflation
- Average household income
- $94,849
- Median home value
- $208,100
- Jobs located here
- 26,886
- Daytime population
- 50,791Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shelby County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Shelby County, OH growing?
Population estimates put Shelby County at 48,065 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 18,906 households. Median household income rose 15.9% from the 2015–2019 survey, before inflation.
How much do households in Shelby County, OH spend?
Households in Shelby County spend about $262.7M a year on rent and homeowner costs, $113.4M on groceries and $72M on food away from home. Set against the U.S., households in Shelby County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Shelby County, OH?
The highest Groundwork market scores in Shelby County are for collision repair and body shops (78); clothing, shoe and laundry businesses (75); and clothing and shoe stores (74). Shelby County ranks #90 of 1,327 scored counties for collision repair and body shops.
How does Shelby County, OH compare with the U.S.?
The median household income in Shelby County is $73,978 a year, 8% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,100, against $332,700 for the U.S. For its number of households, Shelby County has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Shelby County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shelby County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Shelby County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shelby County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.