Small-town market profile · Ohio
New Philadelphia-Dover, OH area market data
Population, household spending and competition for 56 business types in the New Philadelphia-Dover area, each scored against other small-town markets.
- Population, 2025
- 92,373
- −0.9% since 2020
- Households
- 38,492
- Median household income
- $65,044
- +22.2% vs. 2015–2019, before inflation
- Median home value
- $185,400
- Jobs located here
- 35,584
- Highest market score
- 72
- Physical therapy, #43 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the New Philadelphia-Dover area by name and distance, and the households and spending within reach. Or open the report at the center of the New Philadelphia-Dover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 92,373 people live in the New Philadelphia-Dover area, in 38,492 households. Population estimates show the New Philadelphia-Dover area declined 0.9% from 2020 to 2025, against +3.1% for the U.S. The median household income in the New Philadelphia-Dover area is $65,044 a year, 19% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the New Philadelphia-Dover area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in the New Philadelphia-Dover area are for physical therapy clinics (72), gyms and studios (71) and primary care and pediatric clinics (68). The New Philadelphia-Dover area ranks #43 of 400 scored small-town markets for physical therapy clinics.
The New Philadelphia-Dover area is made up of one county, Tuscarawas County. For its number of households, the New Philadelphia-Dover area has the most map listings, relative to the U.S., for funeral homes (twice the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
All 56 business types in the New Philadelphia-Dover area
Highest Groundwork market score first. Each score compares the New Philadelphia-Dover area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 72 | #43 of 400 | 10 | 2.6 | $5M | 206 | Under 3 |
| Gyms, studios and classes | 71 | #44 of 535 | 32 | 8.3 | $870K | 131 | 5 |
| Primary care and pediatrics | 68 | #91 of 458 | 16 | 4.2 | $3.1M | 174 | 35 |
| Doctors, dentists and clinics | 66 | #123 of 538 | 190 | 49.4 | $261K | 171 | 84 |
| Electricians | 64 | #59 of 295 | 5 | 1.3 | $18.9M | 157 | 16 |
| Gyms | 64 | #97 of 506 | 17 | 4.4 | $1.6M | 126 | Under 3 |
| Dentists and orthodontists | 64 | #129 of 526 | 29 | 7.5 | $1.7M | 174 | 22 |
| Martial arts and dance studios | 63 | #95 of 378 | 11 | 2.9 | $2.5M | 125 | 5 |
| Gas stations | 63 | #130 of 536 | 43 | 11.2 | $2.5M | 103 | 35 |
| House cleaning | 62 | #39 of 142 | 5 | 1.3 | $8.6M | 135 | 10 |
| Nail salons | 62 | #113 of 387 | 14 | 3.6 | $2.5M | 148 | 5 |
| Clothing and shoe stores | 61 | #170 of 536 | 35 | 9.1 | $2M | 154 | 16 |
| Clothing, shoes and laundry | 60 | #177 of 536 | 51 | 13.2 | $1.3M | 153 | 19 |
| Car washes and detailing | 56 | #170 of 441 | 20 | 5.2 | $2M | 81 | 4 |
| Child care and preschools | 56 | #180 of 454 | 14 | 3.6 | $911K | 91 | 12 |
| Optometrists and eye care | 54 | #169 of 400 | 14 | 3.6 | $3.5M | 113 | 10 |
| Spas and skin care | 54 | #205 of 504 | 31 | 8.1 | $1.1M | 127 | 5 |
| Convenience stores | 53 | #252 of 529 | 33 | 8.6 | $6.6M | 84 | 10 |
| Pet grooming and boarding | 52 | #180 of 387 | 17 | 4.4 | $1.7M | 67 | 5 |
| Tire shops | 51 | #212 of 431 | 23 | 6.0 | $1.8M | 71 | 6 |
| Coffee shops and cafes | 51 | #255 of 529 | 29 | 7.5 | $4.6M | 125 | 21 |
| Barbershops | 50 | #198 of 377 | 16 | 4.2 | $2.2M | 115 | Under 3 |
| HVAC and plumbing | 50 | #234 of 476 | 19 | 4.9 | $5M | 104 | 31 |
| Real estate | 50 | #265 of 536 | 65 | 16.9 | Index only | 177 | 27 |
| Pet stores | 48 | #114 of 220 | 11 | 2.9 | $2.6M | 58 | 3 |
| Insurance agencies | 48 | #280 of 537 | 46 | 12.0 | $1.4M | 111 | 25 |
| Real estate agents and brokers | 48 | #286 of 533 | 55 | 14.3 | Index only | 167 | 16 |
| Laundromats | 46 | #81 of 150 | 9 | 2.3 | $7.6M | 61 | Under 3 |
| Veterinarians | 46 | #232 of 398 | 13 | 3.4 | $2.2M | 81 | 13 |
| Grocery stores | 45 | #312 of 506 | 27 | 7.0 | $8.1M | 87 | 17 |
| Restaurants and cafes | 44 | #331 of 538 | 368 | 95.6 | $364K | 98 | 172 |
| Grocery and convenience stores | 44 | #336 of 538 | 85 | 22.1 | $2.6M | 76 | 27 |
| Sit-down restaurants | 43 | #336 of 538 | 191 | 49.6 | $702K | 106 | 75 |
| Funeral homes | 42 | #225 of 365 | 16 | 4.2 | $354K | 52 | 9 |
| Chiropractors | 42 | #275 of 426 | 23 | 6.0 | $2.2M | 90 | 17 |
| Fast food and sandwich shops | 42 | #350 of 537 | 55 | 14.3 | $2.4M | 80 | 75 |
| Collision repair and body shops | 35 | #301 of 387 | 18 | 4.7 | $2.3M | 74 | 17 |
| Auto repair and car care | 35 | #415 of 538 | 192 | 49.9 | $213K | 79 | 74 |
| Salons, barbers and spas | 35 | #440 of 538 | 164 | 42.6 | $211K | 99 | 36 |
| Bakeries and dessert shops | 34 | #417 of 507 | 37 | 9.6 | $3.6M | 87 | 25 |
| Home repair trades | 34 | #436 of 526 | 50 | 13.0 | $1.9M | 78 | 62 |
| Auto repair shops | 33 | #444 of 538 | 117 | 30.4 | $350K | 79 | 58 |
| Pizza | 31 | #453 of 520 | 50 | 13.0 | $2.7M | 53 | 75 |
| Lawn, cleaning and pest control | 29 | #433 of 481 | 36 | 9.4 | $1.2M | 71 | 45 |
| Hair salons | 29 | #479 of 538 | 102 | 26.5 | $339K | 79 | 24 |
| Pet businesses | 27 | #480 of 527 | 61 | 15.8 | $472K | 54 | 21 |
| Landscaping and lawn care | 22 | #384 of 399 | 28 | 7.3 | $1.5M | 53 | 35 |
| Roofing and gutters | 14 | #288 of 288 | 26 | 6.8 | $3.6M | 43 | 15 |
| Oil change and quick lube | Not scored | Not scored | 5 | 1.3 | $8.2M | 60 | 5 |
| Home inspectors | Not scored | Not scored | 4 | 1.0 | Index only | 48 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.0 | Index only | 320 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.0 | $7M | 171 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 0.8 | $14.4M | 141 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $34.2M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $24.8M | Too few | Under 3 |
Household spending in the New Philadelphia-Dover area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41M | $1,065 | 111 |
| Gasoline and other fuels | $105.9M | $2,752 | 106 |
| Food away from home | $134.1M | $3,483 | 86 |
| Groceries | $219M | $5,690 | 90 |
| Personal care products and services | $34.5M | $898 | 89 |
| Child care and other personal services | $12.8M | $331 | 57 |
| Memberships, classes and admissions | $27.8M | $723 | 74 |
| Medical and dental services | $49.5M | $1,287 | 100 |
| Pets | $28.8M | $749 | 82 |
| Clothing, shoes and related services | $68.5M | $1,779 | 87 |
| Vehicle insurance | $64.4M | $1,673 | 85 |
| Home repairs, maintenance and insurance | $94.4M | $2,454 | 81 |
| Lawn care, cleaning and other household services | $43.1M | $1,120 | 79 |
| Rent and homeowner costs | $499.7M | $12,982 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the New Philadelphia-Dover area
- Population, 2025 estimate
- 92,373−0.9% since 2020
- Households
- 38,492
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 568 sq. mi.
- People per square mile
- 163
- Median household income
- $65,044+22.2% vs. 2015–2019, before inflation
- Average household income
- $80,287
- Median home value
- $185,400
- Jobs located here
- 35,584
- Daytime population
- 84,906Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Philadelphia-Dover area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the New Philadelphia-Dover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the New Philadelphia-Dover area 1
- Tuscarawas County, OH92,385 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the New Philadelphia-Dover, OH area growing?
Population estimates put the New Philadelphia-Dover area at 92,373 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 38,492 households. Against the 2015–2019 survey, median household income rose 22.2%, before inflation.
How much do households in the New Philadelphia-Dover, OH area spend?
Households in the New Philadelphia-Dover area spend about $499.7M a year on rent and homeowner costs, $219M on groceries and $134.1M on food away from home. Relative to the U.S., household spending in the New Philadelphia-Dover area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in the New Philadelphia-Dover, OH area?
Of the business types scored in the New Philadelphia-Dover area, physical therapy clinics (72), gyms and studios (71) and primary care and pediatric clinics (68) have the highest Groundwork market scores. For physical therapy clinics, that ranks #43 of 400 scored small-town markets.
How does the New Philadelphia-Dover, OH area compare with the U.S.?
Median household income in the New Philadelphia-Dover area is $65,044, 19% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (twice the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the New Philadelphia-Dover area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Philadelphia-Dover area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the New Philadelphia-Dover area?
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The button opens the report at the center of the New Philadelphia-Dover area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.