Fitness and classes · County · Ohio
Gyms and studios in Muskingum County, OH
The gyms and studios in Muskingum County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,100 of 2,088 scored counties
#60 of 83 scored counties in Ohio
- Listings
- 38
- 1 chain location (3%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $24.8M
- On memberships, classes and admissions · $723 a household
- Spending per listing
- $653K
- In line with the U.S.
- Listings per 10k households
- 11.1
- 26% below the U.S.
- Population, 2025
- 87,014
- +0.7% since 2020
See the gyms and studios around any address in Muskingum County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $723 per household (26% below the U.S. average), households in Muskingum County spend about $24.8M a year on memberships, classes and admissions. That works out to $653K per location, in line with the U.S. figure of $662K.
Muskingum County has 38 gyms and studios on map listings as of September 2026. One of them (3%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 11.1, 26% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Muskingum County was 14 in 2023. That is one for every 2,454 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $355K have gone to businesses classed as fitness centers and recreation instruction in Muskingum County.
Between 2020 and 2025, the population of Muskingum County grew 0.7%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Muskingum County is 49 (lower middle), #1,100 of 2,088 scored counties and #60 of 83 scored counties in Ohio.
How Muskingum County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskingum County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 12.7 | 14.9 |
| Spending per listing | $653K | $697K | $662K |
| Households per official establishment | 2,454 | 2,215 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +8.7% | +8.2% |
| Population growth, 2020–2025 | +0.7% | +0.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $723 | $884 | $983 |
| Median household income | $60,780 | $71,389 | $80,734 |
| Groundwork market score | 49 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 14
- Employees, 2023
- 85
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 381 chain location
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $355K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Muskingum County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Muskingum County
- Population, 2025 estimate
- 87,014+0.7% since 2020
- Households
- 34,357
- Median age
- 40.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 665 sq. mi.
- People per square mile
- 130
- Median household income
- $60,780+28.6% vs. 2015–2019, before inflation
- Average household income
- $80,210
- Median home value
- $182,200
- Jobs located here
- 34,629
- Daytime population
- 84,765Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskingum County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for gyms and studios, numbered among those based in Ohio, with Muskingum County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, OH | 84 | 13 | 8.3 | $1.2M | +7.1% | #33 of 2,088 |
| 2Morrow County, OH | 82 | 10 | 7.4 | $1.2M | +3.7% | #46 of 2,088 |
| 3Warren County, OH | 80 | 111 | 12.1 | $1.1M | +5.7% | #67 of 2,088 |
| 4Clermont County, OH | 78 | 84 | 9.9 | $1M | +3.9% | #89 of 2,088 |
| 5Union County, OH | 78 | 33 | 13.6 | $928K | +16.5% | #94 of 2,088 |
| 6Licking County, OH | 78 | 83 | 12.1 | $836K | +3.8% | #96 of 2,088 |
| 7Fairfield County, OH | 77 | 75 | 12.4 | $844K | +6.5% | #114 of 2,088 |
| 8Holmes County, OH | 76 | 13 | 9.7 | $956K | +1.7% | #126 of 2,088 |
| 9Greene County, OH | 76 | 81 | 11.9 | $895K | +3.7% | #128 of 2,088 |
| 10Brown County, OH | 74 | 11 | 6.4 | $1.2M | +1.6% | #147 of 2,088 |
| 60Muskingum County, OH | 49 | 38 | 11.1 | $653K | +0.7% | #1,100 of 2,088 |
Other business types in Muskingum County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms56
- Yoga, Pilates and fitness studios
- Martial arts and dance studios42
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Muskingum County, OH?
Map listings as of September 2026 show 38 gyms and studios in Muskingum County. One of them (3%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 14 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Muskingum County, OH spend on memberships, classes and admissions?
About $24.8M a year, or $723 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 38 gyms and studios on map listings, it comes to $653K per location. It is estimated from the incomes of the 34,357 households in Muskingum County and national spending patterns by income.
How does Muskingum County, OH compare with the U.S. for gyms and studios?
Muskingum County has 11.1 gyms and studios per 10,000 households, 26% below the U.S. rate of 14.9. Spending per location is $653K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 2,454 households, against one for every 1,641 across the U.S.
How fast is Muskingum County, OH growing?
Population estimates put Muskingum County at 87,014 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 34,357 households. The median household income in Muskingum County is $60,780 a year, 25% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskingum County scores 49 for gyms and studios (lower middle), #1,100 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskingum County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Muskingum County
Screening a site or an acquisition in Muskingum County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.