County profile · Ohio
Hocking County, OH market data
How Hocking County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,512
- −1.9% since 2020
- Households
- 11,568
- Median household income
- $62,960
- +20.2% vs. 2015–2019, before inflation
- Median home value
- $186,400
- Jobs located here
- 6,934
- Highest market score
- 73
- Auto repair shops, #263 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Hocking County by name and distance, and the households and spending within reach. Or open the report at the center of Hocking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hocking County has an estimated 27,512 people and 11,568 households. Population estimates show Hocking County declined 1.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in Hocking County is $62,960, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.2%, before inflation.
Relative to the U.S., household spending in Hocking County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in Hocking County, auto repair shops (73); salons, barbers and spas (69); and auto repair and car care businesses (68) have the highest Groundwork market scores. For auto repair shops, that ranks #263 of 2,378 scored counties.
Hocking County is part of the Columbus metro area. Against the U.S., map listings per household run highest for pizza places (63% above the U.S. rate) and lowest for real estate businesses (73% below the U.S. rate).
All 56 business types in Hocking County
Highest Groundwork market score first. Each score compares Hocking County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 73 | #263 of 2,378 | 23 | 19.9 | $585K | 132 | 3 |
| Salons, barbers and spas | 69 | #303 of 2,385 | 22 | 19.0 | $465K | 219 | 3 |
| Auto repair and car care | 68 | #442 of 2,401 | 45 | 38.9 | $299K | 111 | 6 |
| Dentists and orthodontists | 67 | #337 of 1,886 | 8 | 6.9 | $1.8M | 187 | 5 |
| Primary care and pediatrics | 64 | #405 of 1,656 | 6 | 5.2 | $2.4M | 137 | 7 |
| Doctors, dentists and clinics | 60 | #744 of 2,394 | 54 | 46.7 | $272K | 178 | 18 |
| Grocery and convenience stores | 59 | #823 of 2,402 | 18 | 15.6 | $3.6M | 107 | 5 |
| Physical therapy | 58 | #500 of 1,422 | 5 | 4.3 | $2.9M | 122 | 3 |
| Hair salons | 58 | #760 of 2,339 | 15 | 13.0 | $682K | 159 | Under 3 |
| Tire shops | 57 | #602 of 1,530 | 5 | 4.3 | $2.7M | 107 | Under 3 |
| Real estate | 56 | #746 of 2,229 | 12 | 10.4 | Index only | 286 | 8 |
| Insurance agencies | 56 | #906 of 2,272 | 12 | 10.4 | $1.8M | 141 | 6 |
| Grocery stores | 54 | #882 of 2,070 | 7 | 6.1 | $9.3M | 100 | 3 |
| Pet businesses | 54 | #897 of 2,200 | 10 | 8.6 | $850K | 97 | 4 |
| Coffee shops and cafes | 52 | #931 of 2,063 | 9 | 7.8 | $4.4M | 119 | 4 |
| Gyms, studios and classes | 51 | #984 of 2,088 | 10 | 8.6 | $813K | 123 | Under 3 |
| Real estate agents and brokers | 50 | #1,018 of 2,176 | 9 | 7.8 | Index only | 303 | Under 3 |
| Gas stations | 50 | #1,158 of 2,358 | 16 | 13.8 | $2.2M | 91 | 14 |
| Bakeries and dessert shops | 48 | #991 of 1,889 | 9 | 7.8 | $4.4M | 106 | 4 |
| Gyms | 46 | #1,044 of 1,792 | 6 | 5.2 | $1.4M | 104 | Under 3 |
| Convenience stores | 46 | #1,253 of 2,261 | 9 | 7.8 | $7.3M | 92 | Under 3 |
| Clothing, shoes and laundry | 45 | #1,297 of 2,210 | 16 | 13.8 | $1.3M | 144 | Under 3 |
| Sit-down restaurants | 44 | #1,447 of 2,405 | 52 | 45.0 | $762K | 115 | 19 |
| Lawn, cleaning and pest control | 42 | #1,160 of 1,771 | 7 | 6.1 | $1.8M | 109 | 15 |
| Clothing and shoe stores | 42 | #1,322 of 2,087 | 13 | 11.2 | $1.6M | 123 | Under 3 |
| Fast food and sandwich shops | 39 | #1,521 of 2,222 | 15 | 13.0 | $2.6M | 87 | 21 |
| Restaurants and cafes | 39 | #1,643 of 2,405 | 108 | 93.4 | $367K | 99 | 45 |
| HVAC and plumbing | 38 | #1,279 of 1,707 | 8 | 6.9 | $3.5M | 73 | 6 |
| Home repair trades | 36 | #1,662 of 2,057 | 15 | 13.0 | $1.9M | 77 | 11 |
| Electricians | 28 | #1,023 of 1,160 | 5 | 4.3 | $5.6M | 47 | 5 |
| Pizza | 28 | #1,843 of 2,090 | 15 | 13.0 | $2.6M | 52 | 21 |
| Child care and preschools | 17 | #1,523 of 1,611 | 6 | 5.2 | $609K | 61 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.5 | $3.4M | 134 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.5 | $409K | 60 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.5 | $2M | 101 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.6 | $3.4M | 181 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.6 | $4.9M | 205 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $4.5M | 146 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.6 | $4.3M | 146 | 9 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.6 | $4.9M | 156 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.6 | $2.8M | 111 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.6 | Index only | 89 | 5 |
| Spas and skin care | Not scored | Not scored | 3 | 2.6 | $3.4M | 389 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.6 | $2.8M | 104 | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.7 | $6.4M | Too few | 6 |
| Pest control | Not scored | Not scored | 2 | 1.7 | $6.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.7 | $14M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $20.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.9 | $10.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $8.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hocking County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.5M | $1,163 | 121 |
| Gasoline and other fuels | $34.9M | $3,014 | 116 |
| Food away from home | $39.6M | $3,426 | 84 |
| Groceries | $65.3M | $5,641 | 89 |
| Personal care products and services | $10.2M | $885 | 88 |
| Child care and other personal services | $3.7M | $316 | 54 |
| Memberships, classes and admissions | $8.1M | $702 | 71 |
| Medical and dental services | $14.7M | $1,269 | 99 |
| Pets | $8.5M | $735 | 81 |
| Clothing, shoes and related services | $20.3M | $1,753 | 85 |
| Vehicle insurance | $21.3M | $1,840 | 94 |
| Home repairs, maintenance and insurance | $27.9M | $2,414 | 80 |
| Lawn care, cleaning and other household services | $12.8M | $1,106 | 78 |
| Rent and homeowner costs | $148.4M | $12,832 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hocking County
- Population, 2025 estimate
- 27,512−1.9% since 2020
- Households
- 11,568
- Median age
- 42.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 421 sq. mi.
- People per square mile
- 66
- Median household income
- $62,960+20.2% vs. 2015–2019, before inflation
- Average household income
- $78,336
- Median home value
- $186,400
- Jobs located here
- 6,934
- Daytime population
- 24,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hocking County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hocking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hocking County, OH growing?
Population estimates put Hocking County at 27,512 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 11,568 households. Median household income rose 20.2% from the 2015–2019 survey, before inflation.
How much do households in Hocking County, OH spend?
Households in Hocking County spend about $148.4M a year on rent and homeowner costs, $65.3M on groceries and $39.6M on food away from home. Set against the U.S., households in Hocking County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in Hocking County, OH?
The highest Groundwork market scores in Hocking County are for auto repair shops (73); salons, barbers and spas (69); and auto repair and car care businesses (68). Hocking County ranks #263 of 2,378 scored counties for auto repair shops.
How does Hocking County, OH compare with the U.S.?
The median household income in Hocking County is $62,960 a year, 22% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $186,400, against $332,700 for the U.S. For its number of households, Hocking County has the most map listings, relative to the U.S., for pizza places (63% above the U.S. rate) and the fewest for real estate businesses (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Hocking County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hocking County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hocking County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hocking County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.