Small-town market profile · Ohio
Greenville, OH area market data
Population, household spending and competition for 56 business types in the Greenville area, each scored against other small-town markets.
- Population, 2025
- 51,520
- −0.7% since 2020
- Households
- 21,297
- Median household income
- $64,486
- +15.9% vs. 2015–2019, before inflation
- Median home value
- $173,200
- Jobs located here
- 17,845
- Highest market score
- 75
- Physical therapy, #34 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Greenville area by name and distance, and the households and spending within reach. Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 51,520 people live in the Greenville area, in 21,297 households. Between 2020 and 2025, the population of the Greenville area declined 0.7%, against +3.1% for the U.S. The median household income in the Greenville area is $64,486 a year, 20% below the U.S. median of $80,734. That rose 15.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Greenville area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in the Greenville area are for physical therapy clinics (75), collision repair and body shops (74) and restaurants and cafes (73). The Greenville area ranks #34 of 400 scored small-town markets for physical therapy clinics.
The Greenville area is made up of one county, Darke County. For its number of households, the Greenville area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (56% above the U.S. rate) and the fewest for real estate businesses (65% below the U.S. rate).
All 56 business types in the Greenville area
Highest Groundwork market score first. Each score compares the Greenville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 75 | #34 of 400 | 5 | 2.3 | $5.6M | 232 | 5 |
| Collision repair and body shops | 74 | #40 of 387 | 5 | 2.3 | $4.9M | 159 | 5 |
| Restaurants and cafes | 73 | #60 of 538 | 157 | 73.7 | $477K | 129 | 66 |
| Dentists and orthodontists | 72 | #59 of 526 | 15 | 7.0 | $1.9M | 189 | 10 |
| Convenience stores | 72 | #70 of 529 | 13 | 6.1 | $9.4M | 119 | 3 |
| Sit-down restaurants | 71 | #68 of 538 | 84 | 39.4 | $892K | 134 | 25 |
| Primary care and pediatrics | 71 | #72 of 458 | 11 | 5.2 | $2.5M | 142 | 13 |
| Barbershops | 70 | #66 of 377 | 5 | 2.3 | $3.9M | 205 | Under 3 |
| Doctors, dentists and clinics | 70 | #85 of 538 | 111 | 52.1 | $251K | 165 | 39 |
| Fast food and sandwich shops | 70 | #86 of 537 | 21 | 9.9 | $3.6M | 117 | 29 |
| Spas and skin care | 68 | #74 of 504 | 10 | 4.7 | $1.9M | 221 | 3 |
| Funeral homes | 68 | #78 of 365 | 8 | 3.8 | $441K | 65 | 3 |
| Gas stations | 68 | #88 of 536 | 27 | 12.7 | $2.3M | 98 | 21 |
| Gyms, studios and classes | 67 | #77 of 535 | 20 | 9.4 | $800K | 121 | 4 |
| Martial arts and dance studios | 66 | #68 of 378 | 5 | 2.3 | $3.2M | 159 | Under 3 |
| Car washes and detailing | 66 | #95 of 441 | 8 | 3.8 | $3.1M | 121 | 4 |
| Gyms | 63 | #114 of 506 | 12 | 5.6 | $1.3M | 102 | 4 |
| Grocery and convenience stores | 63 | #144 of 538 | 38 | 17.8 | $3.2M | 94 | 11 |
| Salons, barbers and spas | 60 | #143 of 538 | 58 | 27.2 | $333K | 157 | 16 |
| Coffee shops and cafes | 59 | #168 of 529 | 12 | 5.6 | $6.2M | 169 | 12 |
| Grocery stores | 58 | #173 of 506 | 12 | 5.6 | $10.1M | 109 | 8 |
| Pizza | 56 | #197 of 520 | 20 | 9.4 | $3.7M | 74 | 29 |
| Real estate | 54 | #208 of 536 | 29 | 13.6 | Index only | 223 | 18 |
| Clothing and shoe stores | 54 | #238 of 536 | 24 | 11.3 | $1.6M | 126 | 13 |
| Real estate agents and brokers | 53 | #213 of 533 | 24 | 11.3 | Index only | 214 | 11 |
| Clothing, shoes and laundry | 52 | #251 of 536 | 38 | 17.8 | $1M | 115 | 13 |
| Lawn, cleaning and pest control | 51 | #223 of 481 | 10 | 4.7 | $2.4M | 144 | 26 |
| Child care and preschools | 51 | #227 of 454 | 10 | 4.7 | $726K | 72 | 6 |
| Bakeries and dessert shops | 51 | #243 of 507 | 15 | 7.0 | $5M | 121 | 12 |
| Auto repair and car care | 49 | #280 of 538 | 96 | 45.1 | $255K | 95 | 41 |
| Roofing and gutters | 48 | #152 of 288 | 6 | 2.8 | $8.9M | 106 | 5 |
| HVAC and plumbing | 48 | #256 of 476 | 12 | 5.6 | $4.5M | 94 | 18 |
| Hair salons | 48 | #290 of 538 | 41 | 19.3 | $471K | 110 | 13 |
| Auto repair shops | 47 | #311 of 538 | 58 | 27.2 | $421K | 95 | 31 |
| Landscaping and lawn care | 45 | #228 of 399 | 8 | 3.8 | $3M | 104 | 19 |
| Chiropractors | 45 | #248 of 426 | 14 | 6.6 | $2M | 83 | 7 |
| Insurance agencies | 43 | #326 of 537 | 28 | 13.1 | $1.4M | 109 | 21 |
| Electricians | 38 | #219 of 295 | 8 | 3.8 | $6.7M | 56 | 15 |
| Home repair trades | 38 | #397 of 526 | 26 | 12.2 | $2.1M | 85 | 38 |
| Pet businesses | 37 | #411 of 527 | 26 | 12.2 | $622K | 71 | 14 |
| Veterinarians | 32 | #322 of 398 | 10 | 4.7 | $1.6M | 59 | 8 |
| Laundromats | 28 | #133 of 150 | 8 | 3.8 | $4.8M | 38 | Under 3 |
| Pet grooming and boarding | 27 | #347 of 387 | 12 | 5.6 | $1.3M | 53 | 6 |
| Pet stores | Not scored | Not scored | 4 | 1.9 | $4M | 89 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 1.9 | $6.1M | 244 | 4 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.4 | $9.3M | 296 | 4 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 168 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.4 | $5.3M | 131 | 4 |
| Nail salons | Not scored | Not scored | 2 | 0.9 | $9.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $12.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $38.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $24.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $27.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
Household spending in the Greenville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.4M | $1,148 | 120 |
| Gasoline and other fuels | $63M | $2,956 | 114 |
| Food away from home | $75M | $3,520 | 86 |
| Groceries | $121.7M | $5,712 | 90 |
| Personal care products and services | $19.3M | $908 | 90 |
| Child care and other personal services | $7.3M | $341 | 59 |
| Memberships, classes and admissions | $16M | $751 | 76 |
| Medical and dental services | $27.8M | $1,308 | 102 |
| Pets | $16.2M | $759 | 84 |
| Clothing, shoes and related services | $38.5M | $1,808 | 88 |
| Vehicle insurance | $38.3M | $1,799 | 92 |
| Home repairs, maintenance and insurance | $53.6M | $2,518 | 83 |
| Lawn care, cleaning and other household services | $24.3M | $1,139 | 81 |
| Rent and homeowner costs | $279.7M | $13,134 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Greenville area
- Population, 2025 estimate
- 51,520−0.7% since 2020
- Households
- 21,297
- Median age
- 41.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 598 sq. mi.
- People per square mile
- 86
- Median household income
- $64,486+15.9% vs. 2015–2019, before inflation
- Average household income
- $83,884
- Median home value
- $173,200
- Jobs located here
- 17,845
- Daytime population
- 43,574Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Greenville area 1
- Darke County, OH51,594 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Greenville, OH area growing?
Population estimates put the Greenville area at 51,520 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 21,297 households. Against the 2015–2019 survey, median household income rose 15.9%, before inflation.
How much do households in the Greenville, OH area spend?
Households in the Greenville area spend about $279.7M a year on rent and homeowner costs, $121.7M on groceries and $75M on food away from home. Relative to the U.S., household spending in the Greenville area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in the Greenville, OH area?
Of the business types scored in the Greenville area, physical therapy clinics (75), collision repair and body shops (74) and restaurants and cafes (73) have the highest Groundwork market scores. For physical therapy clinics, that ranks #34 of 400 scored small-town markets.
How does the Greenville, OH area compare with the U.S.?
Median household income in the Greenville area is $64,486, 20% below the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (56% above the U.S. rate) and lowest for real estate businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Greenville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Greenville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.