Small-town market profile · Ohio
Chillicothe, OH area market data
Population, household spending and competition for 56 business types in the Chillicothe area, each scored against other small-town markets.
- Population, 2025
- 76,429
- −0.8% since 2020
- Households
- 29,808
- Median household income
- $61,303
- +20.0% vs. 2015–2019, before inflation
- Median home value
- $171,500
- Jobs located here
- 28,675
- Highest market score
- 66
- Child care and preschools, #104 of 454 scored small-town markets
A site report maps the competitors on map listings around any address in the Chillicothe area by name and distance, and the households and spending within reach. Or open the report at the center of the Chillicothe area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 76,429 people live in the Chillicothe area, in 29,808 households. Population estimates put the population change in the Chillicothe area from 2020 to 2025 at −0.8%, against +3.1% for the U.S. The median household income in the Chillicothe area is $61,303 a year, 24% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Chillicothe area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in the Chillicothe area are for child care centers and preschools (66), physical therapy clinics (65) and sit-down restaurants (65). The Chillicothe area ranks #104 of 454 scored small-town markets for child care centers and preschools.
The Chillicothe area is made up of one county, Ross County. For its number of households, the Chillicothe area has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for real estate businesses (51% below the U.S. rate).
All 56 business types in the Chillicothe area
Highest Groundwork market score first. Each score compares the Chillicothe area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 66 | #104 of 454 | 7 | 2.3 | $1.4M | 137 | 6 |
| Physical therapy | 65 | #92 of 400 | 13 | 4.4 | $2.9M | 122 | 6 |
| Sit-down restaurants | 65 | #110 of 538 | 115 | 38.6 | $888K | 134 | 43 |
| Auto repair shops | 65 | #111 of 538 | 71 | 23.8 | $457K | 103 | 22 |
| Auto repair and car care | 65 | #122 of 538 | 118 | 39.6 | $275K | 102 | 37 |
| Gyms | 63 | #115 of 506 | 17 | 5.7 | $1.3M | 96 | 4 |
| Gyms, studios and classes | 63 | #122 of 535 | 31 | 10.4 | $686K | 104 | 4 |
| Primary care and pediatrics | 62 | #134 of 458 | 18 | 6.0 | $2.1M | 118 | 23 |
| Grocery and convenience stores | 62 | #156 of 538 | 55 | 18.5 | $3M | 90 | 12 |
| Yoga, Pilates and fitness studios | 60 | #33 of 112 | 6 | 2.0 | $3.5M | 87 | 4 |
| Funeral homes | 60 | #116 of 365 | 6 | 2.0 | $710K | 105 | 6 |
| Martial arts and dance studios | 59 | #123 of 378 | 8 | 2.7 | $2.7M | 132 | Under 3 |
| Lawn, cleaning and pest control | 59 | #145 of 481 | 13 | 4.4 | $2.6M | 152 | 24 |
| Grocery stores | 59 | #164 of 506 | 16 | 5.4 | $10.5M | 113 | 10 |
| Landscaping and lawn care | 57 | #136 of 399 | 9 | 3.0 | $3.7M | 126 | 16 |
| Car washes and detailing | 57 | #161 of 441 | 16 | 5.4 | $2M | 81 | 3 |
| Nail salons | 56 | #157 of 387 | 14 | 4.7 | $1.9M | 113 | 3 |
| Restaurants and cafes | 56 | #197 of 538 | 241 | 80.9 | $424K | 114 | 122 |
| Mortgage brokers and lenders | 55 | #72 of 177 | 5 | 1.7 | Index only | 196 | 4 |
| Pet stores | 55 | #84 of 220 | 6 | 2.0 | $3.6M | 80 | 3 |
| Roofing and gutters | 54 | #119 of 288 | 8 | 2.7 | $9.1M | 107 | 4 |
| Chiropractors | 54 | #175 of 426 | 14 | 4.7 | $2.7M | 113 | 10 |
| Dentists and orthodontists | 54 | #224 of 526 | 27 | 9.1 | $1.4M | 143 | 20 |
| Electricians | 53 | #133 of 295 | 9 | 3.0 | $8.1M | 67 | 6 |
| HVAC and plumbing | 53 | #202 of 476 | 17 | 5.7 | $4.3M | 90 | 13 |
| Hair salons | 53 | #243 of 538 | 60 | 20.1 | $440K | 102 | 10 |
| Spas and skin care | 52 | #228 of 504 | 27 | 9.1 | $977K | 112 | 3 |
| Coffee shops and cafes | 52 | #241 of 529 | 20 | 6.7 | $5.1M | 138 | 18 |
| Barbershops | 51 | #193 of 377 | 12 | 4.0 | $2.2M | 117 | Under 3 |
| Insurance agencies | 50 | #265 of 537 | 33 | 11.1 | $1.6M | 124 | 24 |
| Home repair trades | 50 | #274 of 526 | 34 | 11.4 | $2.1M | 88 | 23 |
| Convenience stores | 50 | #281 of 529 | 26 | 8.7 | $6.5M | 82 | Under 3 |
| Tire shops | 48 | #229 of 431 | 13 | 4.4 | $2.5M | 100 | 10 |
| Clothing, shoes and laundry | 48 | #286 of 536 | 55 | 18.5 | $956K | 109 | 18 |
| Real estate agents and brokers | 48 | #289 of 533 | 47 | 15.8 | Index only | 149 | 7 |
| Salons, barbers and spas | 48 | #300 of 538 | 114 | 38.2 | $231K | 109 | 16 |
| Doctors, dentists and clinics | 47 | #299 of 538 | 231 | 77.5 | $164K | 108 | 70 |
| Collision repair and body shops | 45 | #234 of 387 | 13 | 4.4 | $2.5M | 81 | 10 |
| Clothing and shoe stores | 44 | #320 of 536 | 45 | 15.1 | $1.2M | 92 | 18 |
| Real estate | 43 | #347 of 536 | 56 | 18.8 | Index only | 158 | 24 |
| Bakeries and dessert shops | 41 | #345 of 507 | 24 | 8.1 | $4.3M | 103 | 18 |
| Gas stations | 39 | #388 of 536 | 60 | 20.1 | $1.4M | 59 | 37 |
| Optometrists and eye care | 38 | #306 of 400 | 17 | 5.7 | $2.2M | 71 | 7 |
| Pet grooming and boarding | 37 | #294 of 387 | 13 | 4.4 | $1.7M | 66 | Under 3 |
| Fast food and sandwich shops | 37 | #388 of 537 | 44 | 14.8 | $2.3M | 76 | 60 |
| Pet businesses | 36 | #423 of 527 | 41 | 13.8 | $533K | 61 | 12 |
| Veterinarians | 33 | #319 of 398 | 14 | 4.7 | $1.6M | 57 | 9 |
| Pizza | 32 | #440 of 520 | 32 | 10.7 | $3.2M | 63 | 60 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $13.1M | 105 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.0 | $11.1M | 173 | 8 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $10.8M | 79 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $52.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $33.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $38M | Too few | 4 |
Household spending in the Chillicothe area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.5M | $1,089 | 114 |
| Gasoline and other fuels | $83.9M | $2,815 | 108 |
| Food away from home | $102.2M | $3,428 | 84 |
| Groceries | $167.7M | $5,628 | 89 |
| Personal care products and services | $26.4M | $885 | 88 |
| Child care and other personal services | $9.6M | $323 | 56 |
| Memberships, classes and admissions | $21.3M | $714 | 73 |
| Medical and dental services | $38M | $1,274 | 99 |
| Pets | $21.8M | $733 | 81 |
| Clothing, shoes and related services | $52.6M | $1,765 | 86 |
| Vehicle insurance | $51.3M | $1,720 | 88 |
| Home repairs, maintenance and insurance | $72.6M | $2,435 | 81 |
| Lawn care, cleaning and other household services | $33.2M | $1,113 | 79 |
| Rent and homeowner costs | $383M | $12,849 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Chillicothe area
- Population, 2025 estimate
- 76,429−0.8% since 2020
- Households
- 29,808
- Median age
- 41.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 689 sq. mi.
- People per square mile
- 111
- Median household income
- $61,303+20.0% vs. 2015–2019, before inflation
- Average household income
- $81,649
- Median home value
- $171,500
- Jobs located here
- 28,675
- Daytime population
- 75,954Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chillicothe area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Chillicothe area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Chillicothe area 1
- Ross County, OH76,492 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Chillicothe, OH area growing?
Population estimates put the Chillicothe area at 76,429 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 29,808 households. Against the 2015–2019 survey, median household income rose 20.0%, before inflation.
How much do households in the Chillicothe, OH area spend?
Households in the Chillicothe area spend about $383M a year on rent and homeowner costs, $167.7M on groceries and $102.2M on food away from home. Relative to the U.S., household spending in the Chillicothe area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in the Chillicothe, OH area?
Of the business types scored in the Chillicothe area, child care centers and preschools (66), physical therapy clinics (65) and sit-down restaurants (65) have the highest Groundwork market scores. For child care centers and preschools, that ranks #104 of 454 scored small-town markets.
How does the Chillicothe, OH area compare with the U.S.?
Median household income in the Chillicothe area is $61,303, 24% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for real estate businesses (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Chillicothe area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chillicothe area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Chillicothe area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chillicothe area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.