Beauty and personal care · Small-town market · North Dakota
Hair salons in the Dickinson, ND area
Competitor counts, household spending and official business counts for hair salons in the Dickinson, ND area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #173 of 538 scored small-town markets
#3 of 4 scored small-town markets based in North Dakota
- Listings
- 33
- 6 chain locations (18%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $15.8M
- On personal care products and services · $1,017 a household
- Spending per listing
- $478K
- 11% above the U.S.
- Listings per 10k households
- 21.3
- 9% below the U.S.
- Population, 2025
- 39,142
- +0.7% since 2020
See the hair salons around any address in the Dickinson area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 33 hair salons in the Dickinson area. 6 of them (18%) are chain locations, against 14% across the U.S. That is 21.3 per 10,000 households, 9% below the U.S. rate of 23.4.
At $1,017 per household (in line with the U.S. average), households in the Dickinson area spend about $15.8M a year on personal care products and services. That is about $478K of household spending for each salon on map listings, 11% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Dickinson area classed as beauty salons. That is one for every 1,552 households, against one for every 1,535 across the U.S. Official counts also show 83 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $328K has gone to businesses classed as beauty salons in the Dickinson area.
Between 2020 and 2025, the population of the Dickinson area grew 0.7%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in the Dickinson area is 58 (upper middle), #173 of 538 scored small-town markets and #3 of 4 scored small-town markets based in North Dakota.
How the Dickinson area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dickinson area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.3 | 23.8 | 23.4 |
| Spending per listing | $478K | $421K | $430K |
| Households per official establishment | 1,552 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +6.0% |
| Population growth, 2020–2025 | +0.7% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $1,002 | $1,005 |
| Median household income | $85,938 | $76,657 | $80,734 |
| Groundwork market score | 58 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 27
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 83Businesses with no payroll
- Map listings, September 2026
- 336 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $328K
SBA-backed loans to businesses classed as beauty salons in the Dickinson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dickinson area
- Population, 2025 estimate
- 39,142+0.7% since 2020
- Households
- 15,515
- Median age
- 36.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 4,492 sq. mi.
- People per square mile
- 9
- Median household income
- $85,938
- Average household income
- $102,815
- Median home value
- $272,800
- Jobs located here
- 20,970
- Daytime population
- 39,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dickinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for hair salons, numbered among those based in North Dakota, with the Dickinson area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wahpeton, ND-MN | 69 | 16 | 16.8 | $580K | 0.0% | #60 of 538 |
| 2Williston, ND | 67 | 28 | 18.5 | $584K | +1.4% | #77 of 538 |
| 3Dickinson, ND | 58 | 33 | 21.3 | $478K | +0.7% | #173 of 538 |
| 4Jamestown, ND | 23 | 29 | 30.7 | $296K | −0.6% | #508 of 538 |
Other business types in the Dickinson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons58
- Barbershops50
- Nail salons52
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Dickinson, ND area?
The Dickinson area has 33 hair salons on map listings as of September 2026. 6 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Another 83 one-person businesses have no payroll, by official counts.
How much do households in the Dickinson, ND area spend on personal care products and services?
About $15.8M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 33 hair salons on map listings, it comes to $478K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 15,515 households in the Dickinson area and national spending patterns by income.
How does the Dickinson, ND area compare with the U.S. for hair salons?
The Dickinson area has 21.3 hair salons per 10,000 households, 9% below the U.S. rate of 23.4. Spending per salon is $478K, 11% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Dickinson area would have about 37, against 33 on map listings. There is one business with payroll in the industry for every 1,552 households, against one for every 1,535 across the U.S.
How fast is the Dickinson, ND area growing?
Population estimates put the Dickinson area at 39,142 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 15,515 households. The median household income in the Dickinson area is $85,938 a year, 6% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dickinson area scores 58 for hair salons (upper middle), #173 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dickinson area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Dickinson area
Screening a site or an acquisition in the Dickinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dickinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.