County profile · North Dakota
Morton County, ND market data
Population, household spending and competition for 56 business types in Morton County, each scored against other counties.
- Population, 2025
- 34,601
- +3.8% since 2020
- Households
- 13,946
- Median household income
- $79,382
- +12.5% vs. 2015–2019, before inflation
- Median home value
- $263,900
- Jobs located here
- 11,613
- Highest market score
- 85
- Sit-down restaurants, #64 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Morton County by name and distance, and the households and spending within reach. Or open the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,601 people live in Morton County, in 13,946 households. Population estimates put the population change in Morton County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). The median household income in Morton County is $79,382 a year, 2% below the U.S. median of $80,734. That rose 12.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Morton County spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on child care and other personal services (71).
The highest Groundwork market scores in Morton County are for sit-down restaurants (85); clothing, shoe and laundry businesses (85); and medical and dental practices (84). Morton County ranks #64 of 2,405 scored counties for sit-down restaurants.
Morton County is part of the Bismarck metro area. For its number of households, Morton County has the most map listings, relative to the U.S., for car washes and detailers (2.6 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (69% below the U.S. rate).
All 56 business types in Morton County
Highest Groundwork market score first. Each score compares Morton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 85 | #64 of 2,405 | 51 | 36.6 | $1.1M | 164 | 13 |
| Clothing, shoes and laundry | 85 | #66 of 2,210 | 10 | 7.2 | $2.8M | 318 | Under 3 |
| Doctors, dentists and clinics | 84 | #45 of 2,394 | 38 | 27.2 | $529K | 347 | 23 |
| Fast food and sandwich shops | 84 | #72 of 2,222 | 11 | 7.9 | $5.1M | 166 | 18 |
| Grocery and convenience stores | 84 | #114 of 2,402 | 19 | 13.6 | $4.5M | 133 | 5 |
| Clothing and shoe stores | 83 | #109 of 2,087 | 9 | 6.5 | $3.1M | 245 | Under 3 |
| Restaurants and cafes | 80 | #141 of 2,405 | 108 | 77.4 | $514K | 139 | 41 |
| Gyms, studios and classes | 79 | #77 of 2,088 | 8 | 5.7 | $1.6M | 239 | 5 |
| Grocery stores | 79 | #209 of 2,070 | 5 | 3.6 | $17.1M | 184 | 5 |
| Convenience stores | 74 | #325 of 2,261 | 11 | 7.9 | $7.8M | 99 | Under 3 |
| Pet businesses | 73 | #192 of 2,200 | 11 | 7.9 | $1.1M | 125 | 7 |
| Nail salons | 70 | #146 of 1,328 | 5 | 3.6 | $2.8M | 169 | 3 |
| Tire shops | 70 | #277 of 1,530 | 6 | 4.3 | $3.1M | 124 | 3 |
| Pizza | 69 | #356 of 2,090 | 13 | 9.3 | $4.3M | 84 | 18 |
| Auto repair shops | 67 | #463 of 2,378 | 33 | 23.7 | $565K | 127 | 20 |
| Landscaping and lawn care | 66 | #323 of 1,493 | 5 | 3.6 | $3.5M | 120 | 11 |
| Optometrists and eye care | 62 | #372 of 1,302 | 6 | 4.3 | $3.3M | 107 | 3 |
| Real estate | 60 | #564 of 2,229 | 20 | 14.3 | Index only | 229 | 24 |
| Real estate agents and brokers | 59 | #581 of 2,176 | 14 | 10.0 | Index only | 260 | 19 |
| Barbershops | 58 | #500 of 1,356 | 8 | 5.7 | $1.8M | 94 | Under 3 |
| Spas and skin care | 56 | #649 of 1,769 | 10 | 7.2 | $1.4M | 161 | 8 |
| Coffee shops and cafes | 56 | #780 of 2,063 | 14 | 10.0 | $4M | 107 | 9 |
| Hair salons | 56 | #890 of 2,339 | 32 | 22.9 | $442K | 103 | 9 |
| Child care and preschools | 54 | #716 of 1,611 | 6 | 4.3 | $953K | 95 | 9 |
| Gas stations | 53 | #1,046 of 2,358 | 30 | 21.5 | $1.6M | 66 | 20 |
| Auto repair and car care | 53 | #1,103 of 2,401 | 75 | 53.8 | $249K | 93 | 28 |
| Salons, barbers and spas | 51 | #1,109 of 2,385 | 56 | 40.2 | $252K | 119 | 20 |
| Chiropractors | 47 | #842 of 1,490 | 10 | 7.2 | $2M | 84 | 9 |
| Lawn, cleaning and pest control | 47 | #963 of 1,771 | 11 | 7.9 | $1.6M | 95 | 27 |
| Roofing and gutters | 44 | #726 of 1,177 | 7 | 5.0 | $5.5M | 66 | 3 |
| Electricians | 44 | #736 of 1,160 | 5 | 3.6 | $7.8M | 65 | 10 |
| Veterinarians | 40 | #987 of 1,485 | 7 | 5.0 | $1.7M | 64 | 7 |
| Car washes and detailing | 38 | #1,051 of 1,451 | 14 | 10.0 | $1.3M | 53 | 4 |
| Insurance agencies | 38 | #1,529 of 2,272 | 22 | 15.8 | $1.3M | 104 | 28 |
| HVAC and plumbing | 37 | #1,309 of 1,707 | 12 | 8.6 | $3.2M | 68 | 18 |
| Home repair trades | 37 | #1,633 of 2,057 | 24 | 17.2 | $1.6M | 67 | 31 |
| Property management | 36 | #685 of 910 | 5 | 3.6 | Index only | 72 | Under 3 |
| Funeral homes | 35 | #1,108 of 1,472 | 6 | 4.3 | $300K | 44 | Under 3 |
| House cleaning | 22 | #808 of 847 | 5 | 3.6 | $3.5M | 55 | 16 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.9 | $4.7M | 151 | 6 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 2.9 | $5M | 510 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.9 | $3.2M | 157 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 2.2 | $18.5M | 447 | 9 |
| Gyms | Not scored | Not scored | 3 | 2.2 | $4.2M | 324 | 5 |
| Pet stores | Not scored | Not scored | 3 | 2.2 | $4M | 89 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.2 | $6.7M | 279 | 5 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $28M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $17.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.7 | $12.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.7 | $20.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $12.7M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Morton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.6M | $1,337 | 140 |
| Gasoline and other fuels | $47.4M | $3,397 | 131 |
| Food away from home | $55.6M | $3,984 | 98 |
| Groceries | $85.6M | $6,139 | 97 |
| Personal care products and services | $14.1M | $1,013 | 101 |
| Child care and other personal services | $5.7M | $410 | 71 |
| Memberships, classes and admissions | $12.7M | $908 | 92 |
| Medical and dental services | $20.1M | $1,440 | 112 |
| Pets | $12.1M | $869 | 96 |
| Clothing, shoes and related services | $28M | $2,008 | 98 |
| Vehicle insurance | $28.7M | $2,060 | 105 |
| Home repairs, maintenance and insurance | $38.8M | $2,782 | 92 |
| Lawn care, cleaning and other household services | $17.5M | $1,257 | 89 |
| Rent and homeowner costs | $198.7M | $14,249 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morton County
- Population, 2025 estimate
- 34,601+3.8% since 2020
- Households
- 13,946
- Median age
- 38.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.4
- Land area
- 1,926 sq. mi.
- People per square mile
- 18
- Median household income
- $79,382+12.5% vs. 2015–2019, before inflation
- Average household income
- $109,606
- Median home value
- $263,900
- Jobs located here
- 11,613
- Daytime population
- 28,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Dakota 8
- Burleigh County, ND100,600 people
- Oliver County, ND1,839 people
- Grant County, ND2,269 people
- Sioux County, ND3,740 people
- Mercer County, ND8,337 people
- McLean County, ND9,823 people
- Emmons County, ND3,254 people
- Kidder County, ND2,377 people
Questions
How fast is Morton County, ND growing?
Population estimates put Morton County at 34,601 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 13,946 households. Against the 2015–2019 survey, median household income rose 12.5%, before inflation.
How much do households in Morton County, ND spend?
Households in Morton County spend about $198.7M a year on rent and homeowner costs, $85.6M on groceries and $55.6M on food away from home. Relative to the U.S., household spending in Morton County runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Which business types have the highest market scores in Morton County, ND?
Of the business types scored in Morton County, sit-down restaurants (85); clothing, shoe and laundry businesses (85); and medical and dental practices (84) have the highest Groundwork market scores. For sit-down restaurants, that ranks #64 of 2,405 scored counties.
How does Morton County, ND compare with the U.S.?
Median household income in Morton County is $79,382, 2% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $263,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.6 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Morton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Dakota · Every U.S. market · How we measure
Screening a site or an acquisition in Morton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.