Groundwork

Fitness and classes · Metro area · North Dakota

Yoga, Pilates and fitness studios in the Bismarck, ND metro area

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Bismarck, ND metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #151 of 347 scored metro areas
#3 of 3 scored metro areas based in North Dakota

Listings
13
3 chain locations (23%)
Official establishments
21
All fitness and recreational sports centers
Household spending a year
$55.9M
On memberships, classes and admissions · $999 a household
Spending per listing
$4.3M
6% above the U.S.
Listings per 10k households
2.3
4% below the U.S.
Population, 2025
139,750
+4.5% since 2020

See the yoga, Pilates and fitness studios around any address in the Bismarck metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bismarck metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 13 yoga, Pilates and fitness studios in the Bismarck metro area. Chain locations make up 23% of them, against 18% across the U.S. That is 2.3 per 10,000 households, 4% below the U.S. rate of 2.4.

Households in the Bismarck metro area spend about $55.9M a year on memberships, classes and admissions, or $999 per household, 2% above the U.S. average. That works out to $4.3M per studio, 6% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Bismarck metro area was 21 in 2023. That is one for every 2,664 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 3 SBA-backed loans worth $1.2M have gone to businesses classed as fitness and recreational sports centers in the Bismarck metro area.

Population estimates put the population change in the Bismarck metro area from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in the Bismarck metro area is 52 (upper middle), #151 of 347 scored metro areas and #3 of 3 scored metro areas based in North Dakota.

How the Bismarck metro area compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Bismarck, ND metro area compared with North Dakota and the U.S.
MeasureBismarck metro areaNorth DakotaU.S.
Listings per 10k households2.31.52.4
Spending per listing$4.3M$6.1M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,6642,9563,109
Official establishment growth, 2019–2023n/a+15.5%+5.8%
Population growth, 2020–2025+4.5%+2.5%+3.1%
Spending per household on memberships, classes and admissions$999$922$983
Median household income$85,156$76,657$80,734
Groundwork market score5262

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21All fitness and recreational sports centers
Employees, 2023
536
Annual payroll, 2023
$8.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
133 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.2M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Bismarck metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Bismarck metro area

Population, 2025 estimate
139,750+4.5% since 2020
Households
55,940
Median age
39.2
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
4,281 sq. mi.
People per square mile
32
Median household income
$85,156+19.3% vs. 2015–2019, before inflation
Average household income
$110,205
Median home value
$306,400
Jobs located here
71,351
Daytime population
138,130Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bismarck metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Bismarck metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across North Dakota

Every North Dakota market ranked →

The highest-scoring metro areas in North Dakota for yoga, Pilates and fitness studios, numbered among those based in North Dakota, with the Bismarck metro area marked.

Top metro areas in North Dakota

Metro areas in North Dakota ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Grand Forks, ND-MN6161.4$6.1M+0.8%#71 of 347
2Fargo, ND-MN54222.0$4.7M+7.7%#130 of 347
3Bismarck, ND52132.3$4.3M+4.5%#151 of 347

Other business types in the Bismarck metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Bismarck, ND metro area?

The Bismarck metro area has 13 yoga, Pilates and fitness studios on map listings as of September 2026. 3 of them (23%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Bismarck, ND metro area spend on memberships, classes and admissions?

About $55.9M a year, or $999 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 13 yoga, Pilates and fitness studios on map listings, it comes to $4.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 55,940 households in the Bismarck metro area and national spending patterns by income.

How does the Bismarck, ND metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Bismarck metro area has 2.3 yoga, Pilates and fitness studios per 10,000 households, 4% below the U.S. rate of 2.4. Spending per studio is $4.3M, 6% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Bismarck metro area would have about 14, against 13 on map listings. There is one business with payroll in the industry for every 2,664 households, against one for every 3,109 across the U.S.

How fast is the Bismarck, ND metro area growing?

Population estimates put the Bismarck metro area at 139,750 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 55,940 households. Median household income in the Bismarck metro area is $85,156, 5% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bismarck metro area scores 52 for yoga, Pilates and fitness studios (upper middle), #151 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bismarck metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Bismarck metro area

Screening a site or an acquisition in the Bismarck metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Bismarck metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.