County profile · North Carolina
Davidson County, NC market data
How Davidson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 180,182
- +6.6% since 2020
- Households
- 69,846
- Median household income
- $64,172
- +29.5% vs. 2015–2019, before inflation
- Median home value
- $219,100
- Jobs located here
- 48,286
- Highest market score
- 87
- Insurance agencies, #99 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Davidson County by name and distance, and the households and spending within reach. Or open the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Davidson County has an estimated 180,182 people and 69,846 households. Population estimates put the population change in Davidson County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). Median household income in Davidson County is $64,172, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.
Relative to the U.S., household spending in Davidson County runs highest on vehicle insurance (an index of 150, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Davidson County, insurance agencies (87), physical therapy clinics (80) and veterinarians (80) have the highest Groundwork market scores. For insurance agencies, that ranks #99 of 2,272 scored counties.
Davidson County is part of the Winston-Salem metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (52% above the U.S. rate) and lowest for real estate agents and brokers (64% below the U.S. rate).
All 56 business types in Davidson County
Highest Groundwork market score first. Each score compares Davidson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 87 | #99 of 2,272 | 59 | 8.4 | $3.5M | 276 | 53 |
| Physical therapy | 80 | #55 of 1,422 | 14 | 2.0 | $5.2M | 215 | 8 |
| Veterinarians | 80 | #92 of 1,485 | 17 | 2.4 | $3.3M | 123 | 9 |
| Gas stations | 80 | #155 of 2,358 | 91 | 13.0 | $2.6M | 110 | 67 |
| House cleaning | 79 | #39 of 847 | 7 | 1.0 | $13.7M | 214 | 30 |
| Coffee shops and cafes | 79 | #117 of 2,063 | 38 | 5.4 | $6.3M | 171 | 15 |
| Dentists and orthodontists | 78 | #97 of 1,886 | 33 | 4.7 | $2.2M | 223 | 26 |
| Chiropractors | 77 | #90 of 1,490 | 15 | 2.1 | $4.8M | 202 | 11 |
| Primary care and pediatrics | 77 | #118 of 1,656 | 20 | 2.9 | $3.6M | 203 | 40 |
| Bakeries and dessert shops | 77 | #129 of 1,889 | 39 | 5.6 | $6.2M | 149 | 15 |
| Roofing and gutters | 75 | #92 of 1,177 | 18 | 2.6 | $10.4M | 123 | 5 |
| Optometrists and eye care | 75 | #120 of 1,302 | 16 | 2.3 | $4.5M | 144 | 6 |
| Martial arts and dance studios | 74 | #99 of 1,334 | 17 | 2.4 | $2.6M | 127 | 4 |
| Restaurants and cafes | 74 | #260 of 2,405 | 429 | 61.4 | $561K | 151 | 231 |
| Spas and skin care | 73 | #158 of 1,769 | 36 | 5.2 | $1.6M | 183 | 8 |
| Funeral homes | 72 | #196 of 1,472 | 11 | 1.6 | $930K | 137 | 9 |
| Hair salons | 72 | #246 of 2,339 | 113 | 16.2 | $511K | 119 | 8 |
| Mortgage brokers and lenders | 71 | #103 of 887 | 11 | 1.6 | Index only | 231 | Under 3 |
| Property management | 71 | #128 of 910 | 10 | 1.4 | Index only | 179 | 21 |
| Real estate agents and brokers | 71 | #179 of 2,176 | 76 | 10.9 | Index only | 240 | 42 |
| Pet businesses | 71 | #265 of 2,200 | 75 | 10.7 | $757K | 86 | 21 |
| Fast food and sandwich shops | 71 | #328 of 2,222 | 60 | 8.6 | $4M | 132 | 111 |
| Clothing, shoes and laundry | 71 | #351 of 2,210 | 86 | 12.3 | $1.4M | 160 | 21 |
| Clothing and shoe stores | 71 | #352 of 2,087 | 60 | 8.6 | $2M | 159 | 21 |
| Real estate | 70 | #208 of 2,229 | 100 | 14.3 | Index only | 229 | 67 |
| Collision repair and body shops | 70 | #223 of 1,327 | 21 | 3.0 | $3.5M | 113 | 16 |
| Car washes and detailing | 70 | #239 of 1,451 | 26 | 3.7 | $2.8M | 112 | 11 |
| Sit-down restaurants | 70 | #370 of 2,405 | 243 | 34.8 | $991K | 149 | 105 |
| Gyms, studios and classes | 68 | #312 of 2,088 | 50 | 7.2 | $872K | 132 | 23 |
| Salons, barbers and spas | 68 | #355 of 2,385 | 214 | 30.6 | $270K | 127 | 19 |
| Doctors, dentists and clinics | 65 | #547 of 2,394 | 298 | 42.7 | $243K | 159 | 91 |
| Laundromats | 64 | #214 of 785 | 7 | 1.0 | $17.4M | 139 | Under 3 |
| Pet stores | 64 | #253 of 974 | 12 | 1.7 | $4.7M | 105 | Under 3 |
| Pizza | 64 | #511 of 2,090 | 47 | 6.7 | $5.1M | 101 | 111 |
| Convenience stores | 63 | #659 of 2,261 | 62 | 8.9 | $6.5M | 82 | 17 |
| Pet grooming and boarding | 62 | #429 of 1,461 | 29 | 4.2 | $2M | 77 | 12 |
| Nail salons | 61 | #380 of 1,328 | 35 | 5.0 | $1.7M | 99 | 3 |
| Grocery and convenience stores | 60 | #798 of 2,402 | 120 | 17.2 | $3.3M | 98 | 51 |
| Tire shops | 58 | #584 of 1,530 | 36 | 5.2 | $2M | 81 | 12 |
| Gyms | 58 | #609 of 1,792 | 33 | 4.7 | $1.3M | 102 | 19 |
| Child care and preschools | 58 | #615 of 1,611 | 33 | 4.7 | $810K | 81 | 32 |
| Lawn, cleaning and pest control | 57 | #612 of 1,771 | 62 | 8.9 | $1.5M | 92 | 116 |
| Grocery stores | 57 | #774 of 2,070 | 41 | 5.9 | $9.8M | 105 | 34 |
| Auto repair shops | 56 | #914 of 2,378 | 166 | 23.8 | $440K | 99 | 82 |
| Auto repair and car care | 55 | #998 of 2,401 | 280 | 40.1 | $261K | 97 | 115 |
| Electricians | 53 | #520 of 1,160 | 19 | 2.7 | $9.8M | 82 | 47 |
| Barbershops | 52 | #654 of 1,356 | 29 | 4.2 | $2M | 106 | Under 3 |
| Oil change and quick lube | 51 | #247 of 479 | 7 | 1.0 | $10.4M | 76 | 7 |
| Home repair trades | 51 | #991 of 2,057 | 87 | 12.5 | $2.1M | 88 | 128 |
| Landscaping and lawn care | 48 | #771 of 1,493 | 51 | 7.3 | $1.9M | 64 | 78 |
| HVAC and plumbing | 46 | #1,000 of 1,707 | 50 | 7.2 | $3.7M | 79 | 76 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $30.4M | 194 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.6 | $24M | 235 | 8 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 126 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $72.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 19 |
Household spending in Davidson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73M | $1,046 | 109 |
| Gasoline and other fuels | $237.9M | $3,405 | 131 |
| Food away from home | $240.8M | $3,447 | 85 |
| Groceries | $400.3M | $5,731 | 91 |
| Personal care products and services | $57.8M | $827 | 82 |
| Child care and other personal services | $26.7M | $383 | 66 |
| Memberships, classes and admissions | $43.6M | $624 | 63 |
| Medical and dental services | $72.3M | $1,036 | 80 |
| Pets | $56.8M | $813 | 89 |
| Clothing, shoes and related services | $121.5M | $1,739 | 85 |
| Vehicle insurance | $204.4M | $2,927 | 150 |
| Home repairs, maintenance and insurance | $186.8M | $2,675 | 89 |
| Lawn care, cleaning and other household services | $96M | $1,374 | 97 |
| Rent and homeowner costs | $993.1M | $14,218 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Davidson County
- Population, 2025 estimate
- 180,182+6.6% since 2020
- Households
- 69,846
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 553 sq. mi.
- People per square mile
- 313
- Median household income
- $64,172+29.5% vs. 2015–2019, before inflation
- Average household income
- $84,156
- Median home value
- $219,100
- Jobs located here
- 48,286
- Daytime population
- 141,539Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Davidson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Forsyth County, NC389,977 people
- Davie County, NC44,122 people
- Randolph County, NC146,348 people
- Rowan County, NC149,875 people
- Guilford County, NC547,940 people
- Yadkin County, NC37,574 people
- Stokes County, NC45,139 people
- Stanly County, NC64,651 people
Questions
How fast is Davidson County, NC growing?
Population estimates put Davidson County at 180,182 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 69,846 households. Median household income rose 29.5% from the 2015–2019 survey, before inflation.
How much do households in Davidson County, NC spend?
Households in Davidson County spend about $993.1M a year on rent and homeowner costs, $400.3M on groceries and $240.8M on food away from home. Set against the U.S., households in Davidson County spend the most on vehicle insurance (an index of 150, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Davidson County, NC?
The highest Groundwork market scores in Davidson County are for insurance agencies (87), physical therapy clinics (80) and veterinarians (80). Davidson County ranks #99 of 2,272 scored counties for insurance agencies.
How does Davidson County, NC compare with the U.S.?
The median household income in Davidson County is $64,172 a year, 21% below the U.S. median of $80,734. The population rose 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,100, against $332,700 for the U.S. For its number of households, Davidson County has the most map listings, relative to the U.S., for landscaping and lawn care companies (52% above the U.S. rate) and the fewest for real estate agents and brokers (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Davidson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Davidson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Davidson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.