Groundwork

Groceries and convenience · County · North Carolina

Grocery stores in Rockingham County, NC

The grocery stores in Rockingham County, NC, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #1,371 of 2,070 scored counties
#57 of 87 scored counties in North Carolina

Listings
39
15 chain locations (38%)
Official establishments
15
−31.8% since 2019
Household spending a year
$217.8M
On groceries · $5,498 a household
Spending per listing
$5.6M
40% below the U.S.
Listings per 10k households
9.8
44% above the U.S.
Population, 2025
94,195
+3.3% since 2020

See the grocery stores around any address in Rockingham County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Rockingham County spend about $217.8M a year on groceries, or $5,498 per household, 13% below the U.S. average. Spread across 39 grocery stores, that is $5.6M per store, 40% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.

There are 39 grocery stores on map listings in Rockingham County as of September 2026. Of those, 15 are chain locations, or 38%, against 37% across the U.S. Per 10,000 households, that is 9.8, 44% above the U.S. rate of 6.8.

The official count of businesses with payroll classed as supermarkets and grocery stores in Rockingham County was 15 in 2023, down 31.8% from 2019. That is one for every 2,640 households, against one for every 2,053 across the U.S.

Population estimates put the population change in Rockingham County from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). Rockingham County scores 40 (lower middle) on the Groundwork market score for grocery stores, ranking #1,371 of 2,070 scored counties and #57 of 87 scored counties in North Carolina.

How Rockingham County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Rockingham County, NC compared with North Carolina and the U.S.
MeasureRockingham CountyNorth CarolinaU.S.
Listings per 10k households9.87.46.8
Spending per listing$5.6M$8.1M$9.3M
Households per official establishment2,6402,1342,053
Official establishment growth, 2019–2023−31.8%+3.5%0.0%
Population growth, 2020–2025+3.3%+7.2%+3.1%
Spending per household on groceries$5,498$6,016$6,319
Median household income$57,053$72,388$80,734
Groundwork market score4043

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 15−31.8% over the period
Employees, 2023
591
Annual payroll, 2023
$11.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3915 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockingham County

Population, 2025 estimate
94,195+3.3% since 2020
Households
39,606
Median age
44.4
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
566 sq. mi.
People per square mile
163
Median household income
$57,053+30.9% vs. 2015–2019, before inflation
Average household income
$76,096
Median home value
$168,600
Jobs located here
23,772
Daytime population
75,539Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for grocery stores, numbered among those based in North Carolina, with Rockingham County marked.

Top counties in North Carolina

Counties in North Carolina ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hoke County, NC8152.6$22.1M+9.0%#159 of 2,070
2Lincoln County, NC79215.7$10.9M+13.2%#225 of 2,070
3Davie County, NC77105.8$10.6M+6.9%#258 of 2,070
4Brunswick County, NC76395.6$10.8M+26.5%#278 of 2,070
5Durham County, NC75866.1$10.4M+7.7%#304 of 2,070
6Cabarrus County, NC74495.8$11M+9.9%#321 of 2,070
7Rowan County, NC71315.3$11M+5.6%#388 of 2,070
8Wake County, NC703056.6$10.3M+11.2%#412 of 2,070
9Union County, NC70607.1$9.5M+11.7%#420 of 2,070
10Chatham County, NC69237.0$9.5M+11.0%#444 of 2,070
57Rockingham County, NC40399.8$5.6M+3.3%#1,371 of 2,070

Other business types in Rockingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Rockingham County, NC?

As of September 2026, map listings count 39 grocery stores in Rockingham County. 15 of them (38%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 15 businesses with payroll classed as supermarkets and grocery stores in 2023, down 31.8% from 2019.

How much do households in Rockingham County, NC spend on groceries?

About $217.8M a year, or $5,498 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 39 grocery stores on map listings, it comes to $5.6M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 39,606 households in Rockingham County and national spending patterns by income.

How does Rockingham County, NC compare with the U.S. for grocery stores?

Rockingham County has 9.8 grocery stores per 10,000 households, 44% above the U.S. rate of 6.8. Spending per store is $5.6M, 40% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Rockingham County would have about 23, against 39 on map listings. There is one business with payroll in the industry for every 2,640 households, against one for every 2,053 across the U.S. The official count fell 31.8% from 2019 to 2023, against 0.0% for the U.S.

How fast is Rockingham County, NC growing?

Population estimates put Rockingham County at 94,195 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 39,606 households. The median household income in Rockingham County is $57,053 a year, 29% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 40 for grocery stores (lower middle), #1,371 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockingham County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Rockingham County

Screening a site or an acquisition in Rockingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.