Groceries and convenience · County · North Carolina
Grocery and convenience stores in Rockingham County, NC
Competitor counts, household spending and official business counts for grocery and convenience stores in Rockingham County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,554 of 2,402 scored counties
#61 of 96 scored counties in North Carolina
- Listings
- 91
- 27 chain locations (30%)
- Official establishments
- 29
- −3.3% since 2019
- Household spending a year
- $217.8M
- On groceries · $5,498 a household
- Spending per listing
- $2.4M
- 29% below the U.S.
- Listings per 10k households
- 23.0
- 23% above the U.S.
- Population, 2025
- 94,195
- +3.3% since 2020
See the grocery and convenience stores around any address in Rockingham County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rockingham County spend about $217.8M a year on groceries, or $5,498 per household, 13% below the U.S. average. That works out to $2.4M per store, 29% below the U.S. figure of $3.4M.
There are 91 grocery and convenience stores on map listings in Rockingham County as of September 2026. Chain locations make up 30% of them, against 42% across the U.S. That is 23.0 per 10,000 households, 23% above the U.S. rate of 18.7.
In 2023, official counts showed 29 businesses with payroll in Rockingham County classed as grocery and convenience stores, down 3.3% from 2019. That is one for every 1,366 households, against one for every 1,293 across the U.S. Official counts list 21 one-person businesses without payroll.
Population estimates show Rockingham County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). For grocery and convenience stores, Rockingham County has a Groundwork market score of 41 (lower middle): #1,554 of 2,402 scored counties and #61 of 96 scored counties in North Carolina.
How Rockingham County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.0 | 20.2 | 18.7 |
| Spending per listing | $2.4M | $3M | $3.4M |
| Households per official establishment | 1,366 | 1,469 | 1,293 |
| Official establishment growth, 2019–2023 | −3.3% | +8.2% | +7.2% |
| Population growth, 2020–2025 | +3.3% | +7.2% | +3.1% |
| Spending per household on groceries | $5,498 | $6,016 | $6,319 |
| Median household income | $57,053 | $72,388 | $80,734 |
| Groundwork market score | 41 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 29−3.3% over the period
- Employees, 2023
- 611
- Annual payroll, 2023
- $12.3M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 9127 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 94,195+3.3% since 2020
- Households
- 39,606
- Median age
- 44.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 566 sq. mi.
- People per square mile
- 163
- Median household income
- $57,053+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,096
- Median home value
- $168,600
- Jobs located here
- 23,772
- Daytime population
- 75,539Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for grocery and convenience stores, numbered among those based in North Carolina, with Rockingham County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Camden County, NC | 87 | 6 | 15.0 | $4.2M | +8.8% | #81 of 2,402 |
| 2Orange County, NC | 83 | 90 | 15.7 | $4.2M | +6.1% | #132 of 2,402 |
| 3Wake County, NC | 82 | 703 | 15.3 | $4.4M | +11.2% | #145 of 2,402 |
| 4Cabarrus County, NC | 82 | 135 | 16.0 | $4M | +9.9% | #149 of 2,402 |
| 5Union County, NC | 82 | 145 | 17.2 | $3.9M | +11.7% | #151 of 2,402 |
| 6Johnston County, NC | 81 | 147 | 17.2 | $3.6M | +17.9% | #172 of 2,402 |
| 7Lincoln County, NC | 80 | 67 | 18.2 | $3.4M | +13.2% | #191 of 2,402 |
| 8Durham County, NC | 79 | 226 | 15.9 | $4M | +7.7% | #205 of 2,402 |
| 9Davie County, NC | 78 | 30 | 17.4 | $3.5M | +6.9% | #230 of 2,402 |
| 10Hoke County, NC | 77 | 27 | 14.0 | $4.1M | +9.0% | #243 of 2,402 |
| 61Rockingham County, NC | 41 | 91 | 23.0 | $2.4M | +3.3% | #1,554 of 2,402 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores41
- Grocery stores40
- Convenience stores42
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Rockingham County, NC?
As of September 2026, map listings count 91 grocery and convenience stores in Rockingham County. 27 of them (30%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 29 businesses with payroll classed as grocery and convenience stores in 2023, down 3.3% from 2019. Official counts also show 21 one-person businesses without payroll.
How much do households in Rockingham County, NC spend on groceries?
About $217.8M a year, or $5,498 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 91 grocery and convenience stores on map listings, it comes to $2.4M per store. It is estimated from the incomes of the 39,606 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NC compare with the U.S. for grocery and convenience stores?
Rockingham County has 23.0 grocery and convenience stores per 10,000 households, 23% above the U.S. rate of 18.7. Spending per store is $2.4M, 29% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Rockingham County would have about 64, against 91 on map listings. There is one business with payroll in the industry for every 1,366 households, against one for every 1,293 across the U.S. The official count fell 3.3% from 2019 to 2023, against +7.2% for the U.S.
How fast is Rockingham County, NC growing?
Population estimates put Rockingham County at 94,195 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 39,606 households. The median household income in Rockingham County is $57,053 a year, 29% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 41 for grocery and convenience stores (lower middle), #1,554 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.