County profile · North Carolina
Stokes County, NC market data
How Stokes County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,126
- +3.5% since 2020
- Households
- 19,546
- Median household income
- $62,969
- +31.0% vs. 2015–2019, before inflation
- Median home value
- $196,700
- Jobs located here
- 7,846
- Highest market score
- 88
- Insurance agencies, #81 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Stokes County by name and distance, and the households and spending within reach. Or open the report at the center of Stokes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Stokes County has an estimated 46,126 people and 19,546 households. Population estimates show Stokes County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Stokes County is $62,969, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.0%, before inflation.
Relative to the U.S., household spending in Stokes County runs highest on vehicle insurance (an index of 153, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Stokes County, insurance agencies (88), gas stations (75) and primary care and pediatric clinics (73) have the highest Groundwork market scores. For insurance agencies, that ranks #81 of 2,272 scored counties.
Stokes County is part of the Winston-Salem metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (71% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (74% below the U.S. rate).
All 56 business types in Stokes County
Highest Groundwork market score first. Each score compares Stokes County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #81 of 2,272 | 15 | 7.7 | $3.9M | 311 | 13 |
| Gas stations | 75 | #267 of 2,358 | 28 | 14.3 | $2.4M | 102 | 19 |
| Primary care and pediatrics | 73 | #192 of 1,656 | 6 | 3.1 | $3.2M | 180 | 3 |
| Pizza | 73 | #214 of 2,090 | 9 | 4.6 | $7M | 138 | 19 |
| Car washes and detailing | 71 | #208 of 1,451 | 7 | 3.6 | $2.9M | 117 | Under 3 |
| Dentists and orthodontists | 71 | #236 of 1,886 | 10 | 5.1 | $1.9M | 195 | 6 |
| Bakeries and dessert shops | 71 | #239 of 1,889 | 10 | 5.1 | $6.3M | 152 | 4 |
| Coffee shops and cafes | 71 | #272 of 2,063 | 11 | 5.6 | $5.7M | 155 | 4 |
| Gyms | 70 | #223 of 1,792 | 6 | 3.1 | $1.8M | 135 | 3 |
| Clothing and shoe stores | 70 | #358 of 2,087 | 7 | 3.6 | $4.6M | 359 | Under 3 |
| Auto repair and car care | 70 | #363 of 2,401 | 61 | 31.2 | $338K | 126 | 26 |
| Restaurants and cafes | 70 | #396 of 2,405 | 113 | 57.8 | $558K | 150 | 55 |
| Collision repair and body shops | 69 | #234 of 1,327 | 5 | 2.6 | $4.1M | 134 | 5 |
| Clothing, shoes and laundry | 69 | #392 of 2,210 | 12 | 6.1 | $2.7M | 302 | Under 3 |
| Pet businesses | 68 | #359 of 2,200 | 18 | 9.2 | $823K | 94 | 5 |
| Fast food and sandwich shops | 68 | #438 of 2,222 | 18 | 9.2 | $3.5M | 115 | 19 |
| Doctors, dentists and clinics | 66 | #481 of 2,394 | 64 | 32.7 | $300K | 197 | 18 |
| Gyms, studios and classes | 65 | #418 of 2,088 | 14 | 7.2 | $754K | 114 | 3 |
| Real estate | 64 | #413 of 2,229 | 30 | 15.3 | Index only | 205 | 15 |
| Hair salons | 63 | #533 of 2,339 | 28 | 14.3 | $547K | 127 | 6 |
| Sit-down restaurants | 63 | #601 of 2,405 | 57 | 29.2 | $1.1M | 167 | 32 |
| Veterinarians | 62 | #451 of 1,485 | 5 | 2.6 | $3M | 109 | 5 |
| Auto repair shops | 62 | #655 of 2,378 | 39 | 20.0 | $528K | 119 | 22 |
| Child care and preschools | 60 | #547 of 1,611 | 7 | 3.6 | $917K | 92 | 5 |
| Real estate agents and brokers | 59 | #601 of 2,176 | 29 | 14.8 | Index only | 169 | 11 |
| Home repair trades | 58 | #648 of 2,057 | 15 | 7.7 | $3.3M | 137 | 38 |
| Salons, barbers and spas | 58 | #757 of 2,385 | 59 | 30.2 | $260K | 122 | 7 |
| Grocery and convenience stores | 58 | #867 of 2,402 | 34 | 17.4 | $3.2M | 94 | 11 |
| Barbershops | 55 | #563 of 1,356 | 6 | 3.1 | $2.6M | 135 | Under 3 |
| Convenience stores | 53 | #1,016 of 2,261 | 17 | 8.7 | $6.4M | 81 | Under 3 |
| Optometrists and eye care | 52 | #632 of 1,302 | 6 | 3.1 | $3.2M | 102 | 3 |
| Lawn, cleaning and pest control | 49 | #909 of 1,771 | 19 | 9.7 | $1.3M | 80 | 26 |
| Nail salons | 48 | #752 of 1,328 | 8 | 4.1 | $1.9M | 115 | Under 3 |
| Grocery stores | 47 | #1,106 of 2,070 | 12 | 6.1 | $9.1M | 97 | 10 |
| HVAC and plumbing | 45 | #1,021 of 1,707 | 11 | 5.6 | $4.5M | 95 | 23 |
| Pet grooming and boarding | 41 | #939 of 1,461 | 9 | 4.6 | $1.6M | 65 | Under 3 |
| Spas and skin care | 40 | #1,240 of 1,769 | 16 | 8.2 | $957K | 109 | Under 3 |
| Landscaping and lawn care | 37 | #1,101 of 1,493 | 16 | 8.2 | $1.6M | 54 | 21 |
| Martial arts and dance studios | 32 | #1,097 of 1,334 | 7 | 3.6 | $1.5M | 75 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.0 | $4.8M | 200 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.0 | $808K | 119 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.5 | $16.6M | 138 | 11 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $4.9M | 109 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $16M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $12.7M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.0 | $9.6M | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 1.0 | $10.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $25.5M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $20.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $49.9M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Stokes County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.6M | $1,054 | 110 |
| Gasoline and other fuels | $68M | $3,477 | 134 |
| Food away from home | $63M | $3,223 | 79 |
| Groceries | $108.7M | $5,562 | 88 |
| Personal care products and services | $15.3M | $783 | 78 |
| Child care and other personal services | $6.4M | $329 | 57 |
| Memberships, classes and admissions | $10.6M | $540 | 55 |
| Medical and dental services | $19.2M | $981 | 76 |
| Pets | $14.8M | $758 | 83 |
| Clothing, shoes and related services | $31.9M | $1,633 | 79 |
| Vehicle insurance | $58.6M | $2,996 | 153 |
| Home repairs, maintenance and insurance | $49.9M | $2,551 | 85 |
| Lawn care, cleaning and other household services | $25.5M | $1,304 | 92 |
| Rent and homeowner costs | $266.9M | $13,654 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stokes County
- Population, 2025 estimate
- 46,126+3.5% since 2020
- Households
- 19,546
- Median age
- 47.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 449 sq. mi.
- People per square mile
- 100
- Median household income
- $62,969+31.0% vs. 2015–2019, before inflation
- Average household income
- $76,672
- Median home value
- $196,700
- Jobs located here
- 7,846
- Daytime population
- 32,092Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stokes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stokes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Forsyth County, NC389,977 people
- Surry County, NC71,425 people
- Yadkin County, NC37,574 people
- Rockingham County, NC92,131 people
- Guilford County, NC547,940 people
- Davie County, NC44,122 people
- Davidson County, NC172,954 people
- Alleghany County, NC11,174 people
Questions
How fast is Stokes County, NC growing?
Population estimates put Stokes County at 46,126 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 19,546 households. Median household income rose 31.0% from the 2015–2019 survey, before inflation.
How much do households in Stokes County, NC spend?
Households in Stokes County spend about $266.9M a year on rent and homeowner costs, $108.7M on groceries and $68M on gasoline and other fuels. Set against the U.S., households in Stokes County spend the most on vehicle insurance (an index of 153, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Stokes County, NC?
The highest Groundwork market scores in Stokes County are for insurance agencies (88), gas stations (75) and primary care and pediatric clinics (73). Stokes County ranks #81 of 2,272 scored counties for insurance agencies.
How does Stokes County, NC compare with the U.S.?
The median household income in Stokes County is $62,969 a year, 22% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $196,700, against $332,700 for the U.S. For its number of households, Stokes County has the most map listings, relative to the U.S., for landscaping and lawn care companies (71% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Stokes County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stokes County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Stokes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stokes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.