Groundwork

Real estate · County · North Carolina

Real estate businesses in Rockingham County, NC

The real estate businesses in Rockingham County, NC, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #442 of 2,229 scored counties
#18 of 90 scored counties in North Carolina

Listings
52
3 chain locations (6%)
Official establishments
34
+25.9% since 2019
Household spending a year
$532.6M
On rent and homeowner costs · $13,446 a household
Housing spending per listing (U.S. = 100)
236
2.4 times the U.S.
Listings per 10k households
13.1
66% below the U.S.
Population, 2025
94,195
+3.3% since 2020

See the real estate businesses around any address in Rockingham County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 52 real estate businesses in Rockingham County. Of those, 3 are chain locations, or 6%, against 6% across the U.S. That comes to 13.1 for every 10,000 households, 66% below the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Rockingham County comes to about $532.6M a year: $13,446 per household, 19% below the U.S. average. Housing spending per office is 2.4 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

Official counts show 34 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Rockingham County in 2023, up 25.9% from 2019. That is one for every 1,165 households, against one for every 414 across the U.S. Official counts list 198 one-person businesses without payroll.

Between 2020 and 2025, the population of Rockingham County grew 3.3%, in step with the U.S. (+3.1%). Rockingham County scores 63 (upper middle) on the Groundwork market score for real estate businesses, ranking #442 of 2,229 scored counties and #18 of 90 scored counties in North Carolina. That puts it in the top quarter of counties.

How Rockingham County compares

The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Rockingham County, NC compared with North Carolina and the U.S.
MeasureRockingham CountyNorth CarolinaU.S.
Listings per 10k households13.137.838.5
Housing spending per listing (U.S. = 100)23692100
Households per official establishment1,165378414
Official establishment growth, 2019–2023+25.9%+20.8%+15.8%
Population growth, 2020–2025+3.3%+7.2%+3.1%
Spending per household on rent and homeowner costs$13,446$15,139$16,661
Median household income$57,053$72,388$80,734
Groundwork market score6340

Official counts and lending

Businesses

Official establishments, 2019 to 2023
27 → 34+25.9% over the period
Employees, 2023
73
Annual payroll, 2023
$3.3M
One-person businesses, 2023
198Businesses with no payroll
Map listings, September 2026
523 chain locations
Listings at the U.S. rate for this spending
123The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockingham County

Population, 2025 estimate
94,195+3.3% since 2020
Households
39,606
Median age
44.4
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
566 sq. mi.
People per square mile
163
Median household income
$57,053+30.9% vs. 2015–2019, before inflation
Average household income
$76,096
Median home value
$168,600
Jobs located here
23,772
Daytime population
75,539Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for real estate businesses, numbered among those based in North Carolina, with Rockingham County marked.

Top counties in North Carolina

Counties in North Carolina ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Duplin County, NC78178.2374+6.0%#52 of 2,229
2Perquimans County, NC7658.9369+3.6%#80 of 2,229
3Camden County, NC76615.0244+8.8%#90 of 2,229
4Yadkin County, NC75117.3445+2.9%#95 of 2,229
5Hoke County, NC752412.5264+9.0%#106 of 2,229
6Franklin County, NC753713.0263+18.8%#108 of 2,229
7Sampson County, NC71219.7312+4.1%#182 of 2,229
8Person County, NC712012.5264+3.7%#187 of 2,229
9Davidson County, NC7010014.3229+6.6%#208 of 2,229
10Rowan County, NC677512.7259+5.6%#298 of 2,229
18Rockingham County, NC635213.1236+3.3%#442 of 2,229

Other business types in Rockingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Rockingham County, NC?

Rockingham County has 52 real estate businesses on map listings as of September 2026. 3 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 34 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 25.9% from 2019. Official counts also show 198 one-person businesses without payroll.

How much do households in Rockingham County, NC spend on rent and homeowner costs?

About $532.6M a year, or $13,446 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 52 real estate businesses on map listings, housing spending per office is 2.4 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 39,606 households in Rockingham County and national spending patterns by income.

How does Rockingham County, NC compare with the U.S. for real estate businesses?

Rockingham County has 13.1 real estate businesses per 10,000 households, 66% below the U.S. rate of 38.5. The index of housing spending per office is 236, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Rockingham County would have about 123, against 52 on map listings. There is one business with payroll in the industry for every 1,165 households, against one for every 414 across the U.S. The official count rose 25.9% from 2019 to 2023, against +15.8% for the U.S.

How fast is Rockingham County, NC growing?

Population estimates put Rockingham County at 94,195 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 39,606 households. The median household income in Rockingham County is $57,053 a year, 29% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 63 for real estate businesses (upper middle), #442 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockingham County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Rockingham County

Screening a site or an acquisition in Rockingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.