County profile · North Carolina
Washington County, NC market data
How Washington County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,638
- −3.1% since 2020
- Households
- 4,744
- Median household income
- $41,813
- +16.2% vs. 2015–2019, before inflation
- Median home value
- $125,900
- Jobs located here
- 2,683
- Highest market score
- 54
- Auto repair and car care, #1,017 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Washington County has an estimated 10,638 people and 4,744 households. Population estimates show Washington County declined 3.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Washington County is $41,813, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.2%, before inflation.
Relative to the U.S., household spending in Washington County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in Washington County, auto repair and car care businesses (54), medical and dental practices (53) and gas stations (40) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #1,017 of 2,401 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (58% above the U.S. rate) and lowest for medical and dental practices (65% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 54 | #1,017 of 2,401 | 12 | 25.3 | $325K | 121 | 4 |
| Doctors, dentists and clinics | 53 | #1,032 of 2,394 | 14 | 29.5 | $307K | 201 | 4 |
| Gas stations | 40 | #1,573 of 2,358 | 5 | 10.5 | $2.6M | 110 | 8 |
| Hair salons | 39 | #1,666 of 2,339 | 6 | 12.6 | $555K | 129 | Under 3 |
| Auto repair shops | 38 | #1,727 of 2,378 | 9 | 19.0 | $434K | 98 | 4 |
| Funeral homes | 31 | #1,206 of 1,472 | 5 | 10.5 | $181K | 27 | Under 3 |
| Restaurants and cafes | 29 | #2,060 of 2,405 | 41 | 86.4 | $337K | 91 | 17 |
| Sit-down restaurants | 26 | #2,174 of 2,405 | 24 | 50.6 | $576K | 87 | 7 |
| Grocery and convenience stores | 21 | #2,202 of 2,402 | 14 | 29.5 | $1.7M | 52 | 3 |
| Clothing and shoe stores | 20 | #1,937 of 2,087 | 6 | 12.6 | $1.2M | 94 | Under 3 |
| Clothing, shoes and laundry | 20 | #2,065 of 2,210 | 8 | 16.9 | $899K | 102 | Under 3 |
| Salons, barbers and spas | 20 | #2,296 of 2,385 | 15 | 31.6 | $222K | 104 | Under 3 |
| Fast food and sandwich shops | 13 | #2,167 of 2,222 | 8 | 16.9 | $1.7M | 57 | 10 |
| Coffee shops and cafes | 8 | #2,057 of 2,063 | 6 | 12.6 | $2.3M | 62 | Under 3 |
| Convenience stores | 8 | #2,214 of 2,261 | 8 | 16.9 | $3.1M | 39 | Under 3 |
| Barbershops | 3 | #1,347 of 1,356 | 5 | 10.5 | $666K | 35 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 8.4 | $365K | 36 | 9 |
| Grocery stores | Not scored | Not scored | 4 | 8.4 | $6.1M | 66 | 3 |
| Insurance agencies | Not scored | Not scored | 4 | 8.4 | $2.8M | 222 | Under 3 |
| Real estate | Not scored | Not scored | 4 | 8.4 | Index only | 343 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.3 | $1.4M | 60 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 6.3 | $1.4M | 146 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.3 | $3.5M | 146 | Under 3 |
| Pet businesses | Not scored | Not scored | 3 | 6.3 | $1.1M | 122 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 6.3 | $4.6M | 91 | 10 |
| Spas and skin care | Not scored | Not scored | 3 | 6.3 | $1.1M | 127 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 4.2 | $5.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.2 | $2.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 4.2 | $2.1M | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 4.2 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.2 | $2M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.1 | $13.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.1 | $3.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.1 | $7.2M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.1 | $2.2M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 2.1 | $2.2M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.1 | $10.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.1 | $5.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $7.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.1 | $3.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.1 | $5.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.1 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $3.2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $3.9M | $823 | 86 |
| Gasoline and other fuels | $13.1M | $2,762 | 106 |
| Food away from home | $13.8M | $2,913 | 72 |
| Groceries | $24.5M | $5,158 | 82 |
| Personal care products and services | $3.3M | $702 | 70 |
| Child care and other personal services | $1.5M | $308 | 53 |
| Memberships, classes and admissions | $2.2M | $464 | 47 |
| Medical and dental services | $4.3M | $906 | 70 |
| Pets | $3.2M | $679 | 75 |
| Clothing, shoes and related services | $7.2M | $1,517 | 74 |
| Vehicle insurance | $11.2M | $2,355 | 120 |
| Home repairs, maintenance and insurance | $10.6M | $2,241 | 74 |
| Lawn care, cleaning and other household services | $5.6M | $1,186 | 84 |
| Rent and homeowner costs | $59.5M | $12,532 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 10,638−3.1% since 2020
- Households
- 4,744
- Median age
- 49.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 347 sq. mi.
- People per square mile
- 31
- Median household income
- $41,813+16.2% vs. 2015–2019, before inflation
- Average household income
- $62,368
- Median home value
- $125,900
- Jobs located here
- 2,683
- Daytime population
- 9,360Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Chowan County, NC13,836 people
- Tyrrell County, NC3,423 people
- Bertie County, NC17,170 people
- Martin County, NC21,644 people
- Perquimans County, NC13,244 people
- Beaufort County, NC44,499 people
- Pasquotank County, NC40,834 people
- Hyde County, NC4,592 people
Questions
How fast is Washington County, NC growing?
Population estimates put Washington County at 10,638 people in 2025, down 3.1% since 2020, against +3.1% for the U.S. It has 4,744 households. Median household income rose 16.2% from the 2015–2019 survey, before inflation.
How much do households in Washington County, NC spend?
Households in Washington County spend about $59.5M a year on rent and homeowner costs, $24.5M on groceries and $13.8M on food away from home. Set against the U.S., households in Washington County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in Washington County, NC?
The highest Groundwork market scores in Washington County are for auto repair and car care businesses (54), medical and dental practices (53) and gas stations (40). Washington County ranks #1,017 of 2,401 scored counties for auto repair and car care businesses.
How does Washington County, NC compare with the U.S.?
The median household income in Washington County is $41,813 a year, 48% below the U.S. median of $80,734. The population fell 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $125,900, against $332,700 for the U.S. For its number of households, Washington County has the most map listings, relative to the U.S., for grocery and convenience stores (58% above the U.S. rate) and the fewest for medical and dental practices (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 16 of the 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.