County profile · North Carolina
Hertford County, NC market data
How Hertford County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,015
- −11.2% since 2020
- Households
- 8,285
- Median household income
- $45,537
- +11.0% vs. 2015–2019, before inflation
- Median home value
- $119,200
- Jobs located here
- 8,461
- Highest market score
- 59
- Real estate, #587 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Hertford County by name and distance, and the households and spending within reach. Or open the report at the center of Hertford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hertford County has an estimated 19,015 people and 8,285 households. Population estimates put the population change in Hertford County from 2020 to 2025 at −11.2%, against +3.1% for the U.S. Median household income in Hertford County is $45,537, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.0%, before inflation.
Relative to the U.S., household spending in Hertford County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Hertford County, real estate businesses (59), insurance agencies (59) and real estate agents and brokers (53) have the highest Groundwork market scores. For real estate businesses, that ranks #587 of 2,229 scored counties.
Against the U.S., map listings per household run highest for grocery stores (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (38% below the U.S. rate).
All 56 business types in Hertford County
Highest Groundwork market score first. Each score compares Hertford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 59 | #587 of 2,229 | 6 | 7.2 | Index only | 411 | 4 |
| Insurance agencies | 59 | #796 of 2,272 | 11 | 13.3 | $2M | 161 | 7 |
| Real estate agents and brokers | 53 | #858 of 2,176 | 6 | 7.2 | Index only | 326 | 4 |
| Home repair trades | 41 | #1,428 of 2,057 | 7 | 8.4 | $2.8M | 115 | 13 |
| Auto repair shops | 34 | #1,875 of 2,378 | 20 | 24.1 | $390K | 88 | 8 |
| Auto repair and car care | 34 | #1,877 of 2,401 | 32 | 38.6 | $244K | 91 | 12 |
| Salons, barbers and spas | 34 | #1,981 of 2,385 | 26 | 31.4 | $230K | 108 | 4 |
| Bakeries and dessert shops | 32 | #1,555 of 1,889 | 5 | 6.0 | $4.9M | 119 | Under 3 |
| Clothing, shoes and laundry | 29 | #1,864 of 2,210 | 12 | 14.5 | $1.1M | 122 | 7 |
| Coffee shops and cafes | 28 | #1,803 of 2,063 | 6 | 7.2 | $4.1M | 111 | Under 3 |
| Gas stations | 27 | #2,048 of 2,358 | 18 | 21.7 | $1.4M | 61 | 17 |
| Sit-down restaurants | 24 | #2,226 of 2,405 | 48 | 57.9 | $516K | 78 | 11 |
| Hair salons | 23 | #2,167 of 2,339 | 19 | 22.9 | $315K | 73 | 3 |
| Funeral homes | 22 | #1,374 of 1,472 | 6 | 7.2 | $224K | 33 | 3 |
| Clothing and shoe stores | 22 | #1,899 of 2,087 | 10 | 12.1 | $1.3M | 102 | Under 3 |
| Restaurants and cafes | 21 | #2,267 of 2,405 | 78 | 94.1 | $317K | 86 | 33 |
| Grocery and convenience stores | 20 | #2,217 of 2,402 | 26 | 31.4 | $1.7M | 49 | 5 |
| Physical therapy | 18 | #1,359 of 1,422 | 5 | 6.0 | $1.5M | 63 | 3 |
| Gyms, studios and classes | 14 | #2,025 of 2,088 | 8 | 9.7 | $519K | 78 | Under 3 |
| Tire shops | 13 | #1,470 of 1,530 | 7 | 8.4 | $1.1M | 45 | 3 |
| Convenience stores | 13 | #2,148 of 2,261 | 11 | 13.3 | $4M | 50 | Under 3 |
| Grocery stores | 12 | #1,994 of 2,070 | 12 | 14.5 | $3.6M | 39 | 4 |
| Gyms | 11 | #1,740 of 1,792 | 5 | 6.0 | $830K | 64 | Under 3 |
| Pizza | 10 | #2,078 of 2,090 | 9 | 10.9 | $2.7M | 54 | 20 |
| Doctors, dentists and clinics | 9 | #2,388 of 2,394 | 94 | 113.5 | $81K | 53 | 26 |
| Fast food and sandwich shops | 8 | #2,199 of 2,222 | 14 | 16.9 | $1.8M | 58 | 20 |
| Primary care and pediatrics | 6 | #1,647 of 1,656 | 8 | 9.7 | $950K | 53 | 20 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.8 | $1.9M | 193 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.8 | $4.9M | 103 | 7 |
| Pet businesses | Not scored | Not scored | 4 | 4.8 | $1.4M | 165 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.6 | $2M | 106 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.6 | $873K | 87 | 7 |
| Electricians | Not scored | Not scored | 3 | 3.6 | $6.5M | 54 | 6 |
| Nail salons | Not scored | Not scored | 3 | 3.6 | $2M | 119 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.6 | $2.5M | 81 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.4 | $3.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.4 | $3.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.4 | $3.9M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.4 | $2.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $2.9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.4 | $2.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $12.9M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.2 | $10.2M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.2 | $10.2M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.8M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.2 | $6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.2 | $7.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $4.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hertford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.8M | $942 | 98 |
| Gasoline and other fuels | $26M | $3,135 | 121 |
| Food away from home | $24.7M | $2,987 | 73 |
| Groceries | $43.5M | $5,246 | 83 |
| Personal care products and services | $6M | $723 | 72 |
| Child care and other personal services | $2.6M | $316 | 54 |
| Memberships, classes and admissions | $4.2M | $501 | 51 |
| Medical and dental services | $7.6M | $917 | 71 |
| Pets | $5.8M | $699 | 77 |
| Clothing, shoes and related services | $12.9M | $1,561 | 76 |
| Vehicle insurance | $22.3M | $2,690 | 137 |
| Home repairs, maintenance and insurance | $19.5M | $2,357 | 78 |
| Lawn care, cleaning and other household services | $10.2M | $1,226 | 87 |
| Rent and homeowner costs | $106.7M | $12,879 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hertford County
- Population, 2025 estimate
- 19,015−11.2% since 2020
- Households
- 8,285
- Median age
- 42.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 353 sq. mi.
- People per square mile
- 56
- Median household income
- $45,537+11.0% vs. 2015–2019, before inflation
- Average household income
- $68,190
- Median home value
- $119,200
- Jobs located here
- 8,461
- Daytime population
- 20,833Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hertford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hertford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Bertie County, NC17,170 people
- Gates County, NC10,376 people
- Northampton County, NC16,931 people
- Chowan County, NC13,836 people
- Perquimans County, NC13,244 people
- Martin County, NC21,644 people
- Halifax County, NC47,675 people
- Washington County, NC10,812 people
Questions
How fast is Hertford County, NC growing?
Population estimates put Hertford County at 19,015 people in 2025, down 11.2% since 2020, against +3.1% for the U.S. It has 8,285 households. Median household income rose 11.0% from the 2015–2019 survey, before inflation.
How much do households in Hertford County, NC spend?
Households in Hertford County spend about $106.7M a year on rent and homeowner costs, $43.5M on groceries and $26M on gasoline and other fuels. Set against the U.S., households in Hertford County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Hertford County, NC?
The highest Groundwork market scores in Hertford County are for real estate businesses (59), insurance agencies (59) and real estate agents and brokers (53). Hertford County ranks #587 of 2,229 scored counties for real estate businesses.
How does Hertford County, NC compare with the U.S.?
The median household income in Hertford County is $45,537 a year, 44% below the U.S. median of $80,734. The population fell 11.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $119,200, against $332,700 for the U.S. For its number of households, Hertford County has the most map listings, relative to the U.S., for grocery stores (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Hertford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hertford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Hertford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hertford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.