County profile · North Carolina
Craven County, NC market data
Population, household spending and competition for 56 business types in Craven County, each scored against other counties.
- Population, 2025
- 105,025
- +3.5% since 2020
- Households
- 42,871
- Median household income
- $65,873
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $231,600
- Jobs located here
- 35,530
- Highest market score
- 71
- Pet grooming and boarding, #204 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Craven County by name and distance, and the households and spending within reach. Or open the report at the center of Craven County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 105,025 people live in Craven County, in 42,871 households. Between 2020 and 2025, the population of Craven County grew 3.5%, in step with the U.S. (+3.1%). The median household income in Craven County is $65,873 a year, 18% below the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Craven County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
The highest Groundwork market scores in Craven County are for pet grooming and boarding businesses (71), electricians (70) and roofing and gutter companies (68). Craven County ranks #204 of 1,461 scored counties for pet grooming and boarding businesses.
Craven County is part of the New Bern area. For its number of households, Craven County has the most map listings, relative to the U.S., for tire shops (79% above the U.S. rate) and the fewest for chiropractors (44% below the U.S. rate).
All 56 business types in Craven County
Highest Groundwork market score first. Each score compares Craven County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 71 | #204 of 1,461 | 11 | 2.6 | $3.1M | 124 | 7 |
| Electricians | 70 | #158 of 1,160 | 6 | 1.4 | $18.9M | 157 | 21 |
| Roofing and gutters | 68 | #188 of 1,177 | 12 | 2.8 | $9.4M | 111 | 3 |
| Gas stations | 65 | #565 of 2,358 | 53 | 12.4 | $2.3M | 97 | 38 |
| Insurance agencies | 65 | #621 of 2,272 | 57 | 13.3 | $1.9M | 148 | 38 |
| Funeral homes | 64 | #386 of 1,472 | 10 | 2.3 | $643K | 95 | 6 |
| Convenience stores | 64 | #625 of 2,261 | 34 | 7.9 | $7.2M | 92 | 9 |
| Chiropractors | 63 | #370 of 1,490 | 13 | 3.0 | $3.4M | 142 | 10 |
| Home repair trades | 62 | #500 of 2,057 | 46 | 10.7 | $2.5M | 101 | 54 |
| Pet businesses | 62 | #575 of 2,200 | 38 | 8.9 | $911K | 104 | 24 |
| Coffee shops and cafes | 61 | #573 of 2,063 | 35 | 8.2 | $4.2M | 114 | 15 |
| Landscaping and lawn care | 60 | #470 of 1,493 | 23 | 5.4 | $2.5M | 87 | 37 |
| Bakeries and dessert shops | 57 | #665 of 1,889 | 35 | 8.2 | $4.2M | 102 | 15 |
| Veterinarians | 55 | #615 of 1,485 | 15 | 3.5 | $2.3M | 85 | 12 |
| HVAC and plumbing | 55 | #686 of 1,707 | 28 | 6.5 | $4M | 85 | 30 |
| Clothing and shoe stores | 54 | #902 of 2,087 | 56 | 13.1 | $1.3M | 104 | 16 |
| Grocery and convenience stores | 54 | #1,022 of 2,402 | 78 | 18.2 | $3.1M | 93 | 32 |
| House cleaning | 52 | #375 of 847 | 12 | 2.8 | $4.9M | 76 | 17 |
| Lawn, cleaning and pest control | 52 | #786 of 1,771 | 42 | 9.8 | $1.4M | 83 | 62 |
| Laundromats | 50 | #377 of 785 | 5 | 1.2 | $14.8M | 118 | 4 |
| Collision repair and body shops | 50 | #657 of 1,327 | 13 | 3.0 | $2.9M | 94 | 11 |
| Optometrists and eye care | 50 | #686 of 1,302 | 17 | 4.0 | $2.6M | 83 | 5 |
| Car washes and detailing | 50 | #730 of 1,451 | 19 | 4.4 | $2M | 79 | 5 |
| Sit-down restaurants | 50 | #1,171 of 2,405 | 205 | 47.8 | $719K | 108 | 74 |
| Child care and preschools | 49 | #854 of 1,611 | 21 | 4.9 | $772K | 77 | 23 |
| Primary care and pediatrics | 49 | #867 of 1,656 | 24 | 5.6 | $1.8M | 103 | 55 |
| Clothing, shoes and laundry | 48 | #1,203 of 2,210 | 82 | 19.1 | $902K | 102 | 24 |
| Pet stores | 47 | #533 of 974 | 8 | 1.9 | $4.3M | 96 | 5 |
| Spas and skin care | 47 | #1,004 of 1,769 | 46 | 10.7 | $768K | 88 | 5 |
| Gyms | 47 | #1,036 of 1,792 | 28 | 6.5 | $939K | 72 | 9 |
| Restaurants and cafes | 47 | #1,313 of 2,405 | 393 | 91.7 | $375K | 101 | 181 |
| Mortgage brokers and lenders | 46 | #510 of 887 | 14 | 3.3 | Index only | 111 | 8 |
| Pest control | 45 | #410 of 699 | 7 | 1.6 | $8.4M | 82 | 8 |
| Grocery stores | 45 | #1,179 of 2,070 | 31 | 7.2 | $7.9M | 85 | 23 |
| Auto repair shops | 45 | #1,437 of 2,378 | 89 | 20.8 | $424K | 95 | 47 |
| Physical therapy | 43 | #891 of 1,422 | 19 | 4.4 | $2.3M | 97 | 19 |
| Auto repair and car care | 41 | #1,613 of 2,401 | 162 | 37.8 | $233K | 87 | 64 |
| Doctors, dentists and clinics | 41 | #1,621 of 2,394 | 246 | 57.4 | $180K | 118 | 127 |
| Property management | 40 | #623 of 910 | 16 | 3.7 | Index only | 68 | 18 |
| Pizza | 40 | #1,439 of 2,090 | 40 | 9.3 | $3.7M | 73 | 92 |
| Yoga, Pilates and fitness studios | 39 | #583 of 777 | 13 | 3.0 | $2M | 50 | 9 |
| Fast food and sandwich shops | 39 | #1,535 of 2,222 | 61 | 14.2 | $2.4M | 79 | 92 |
| Tire shops | 38 | #1,091 of 1,530 | 29 | 6.8 | $1.3M | 52 | 7 |
| Hair salons | 38 | #1,745 of 2,339 | 110 | 25.7 | $321K | 75 | 20 |
| Nail salons | 37 | #1,016 of 1,328 | 34 | 7.9 | $1M | 62 | 7 |
| Dry cleaners | 35 | #398 of 507 | 7 | 1.6 | $10.6M | 67 | 4 |
| Dentists and orthodontists | 35 | #1,487 of 1,886 | 46 | 10.7 | $961K | 98 | 38 |
| Real estate agents and brokers | 33 | #1,945 of 2,176 | 136 | 31.7 | Index only | 82 | 55 |
| Real estate | 33 | #1,982 of 2,229 | 166 | 38.7 | Index only | 84 | 93 |
| Salons, barbers and spas | 33 | #2,042 of 2,385 | 233 | 54.3 | $152K | 71 | 33 |
| Gyms, studios and classes | 32 | #1,748 of 2,088 | 69 | 16.1 | $381K | 58 | 19 |
| Martial arts and dance studios | 30 | #1,148 of 1,334 | 28 | 6.5 | $939K | 47 | 10 |
| Barbershops | 25 | #1,178 of 1,356 | 39 | 9.1 | $906K | 48 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $18.9M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Craven County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.7M | $879 | 92 |
| Gasoline and other fuels | $123.1M | $2,872 | 111 |
| Food away from home | $147.4M | $3,439 | 84 |
| Groceries | $245.5M | $5,726 | 91 |
| Personal care products and services | $35.3M | $824 | 82 |
| Child care and other personal services | $16.2M | $378 | 65 |
| Memberships, classes and admissions | $26.3M | $613 | 62 |
| Medical and dental services | $44.2M | $1,031 | 80 |
| Pets | $34.6M | $807 | 89 |
| Clothing, shoes and related services | $74M | $1,726 | 84 |
| Vehicle insurance | $105.8M | $2,468 | 126 |
| Home repairs, maintenance and insurance | $113.1M | $2,639 | 87 |
| Lawn care, cleaning and other household services | $58.5M | $1,364 | 96 |
| Rent and homeowner costs | $606.2M | $14,141 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Craven County
- Population, 2025 estimate
- 105,025+3.5% since 2020
- Households
- 42,871
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 145
- Median household income
- $65,873+25.0% vs. 2015–2019, before inflation
- Average household income
- $85,440
- Median home value
- $231,600
- Jobs located here
- 35,530
- Daytime population
- 98,317Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Craven County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Craven County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Pamlico County, NC12,390 people
- Jones County, NC9,302 people
- Carteret County, NC69,148 people
- Onslow County, NC207,906 people
- Beaufort County, NC44,499 people
- Lenoir County, NC54,919 people
- Pitt County, NC177,193 people
- Greene County, NC20,486 people
Questions
How fast is Craven County, NC growing?
Population estimates put Craven County at 105,025 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 42,871 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in Craven County, NC spend?
Households in Craven County spend about $606.2M a year on rent and homeowner costs, $245.5M on groceries and $147.4M on food away from home. Relative to the U.S., household spending in Craven County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Which business types have the highest market scores in Craven County, NC?
Of the business types scored in Craven County, pet grooming and boarding businesses (71), electricians (70) and roofing and gutter companies (68) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #204 of 1,461 scored counties.
How does Craven County, NC compare with the U.S.?
Median household income in Craven County is $65,873, 18% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (79% above the U.S. rate) and lowest for chiropractors (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Craven County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Craven County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Craven County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Craven County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.