County profile · North Carolina
Pamlico County, NC market data
Population, household spending and competition for 56 business types in Pamlico County, each scored against other counties.
- Population, 2025
- 12,758
- +3.7% since 2020
- Households
- 5,456
- Median household income
- $59,717
- +27.8% vs. 2015–2019, before inflation
- Median home value
- $216,800
- Jobs located here
- 3,289
- Highest market score
- 85
- Insurance agencies, #129 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Pamlico County by name and distance, and the households and spending within reach. Or open the report at the center of Pamlico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,758 people live in Pamlico County, in 5,456 households. Between 2020 and 2025, the population of Pamlico County grew 3.7%, faster than the U.S. (+3.1%). The median household income in Pamlico County is $59,717 a year, 26% below the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pamlico County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in Pamlico County are for insurance agencies (85), gas stations (81) and auto repair shops (76). Pamlico County ranks #129 of 2,272 scored counties for insurance agencies.
Pamlico County is part of the New Bern area. For its number of households, Pamlico County has the most map listings, relative to the U.S., for lawn care, cleaning and pest control companies (2.2 times the U.S. rate) and the fewest for medical and dental practices (67% below the U.S. rate).
All 56 business types in Pamlico County
Highest Groundwork market score first. Each score compares Pamlico County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #129 of 2,272 | 5 | 9.2 | $2.9M | 228 | 3 |
| Gas stations | 81 | #139 of 2,358 | 6 | 11.0 | $2.8M | 118 | 3 |
| Auto repair shops | 76 | #181 of 2,378 | 5 | 9.2 | $1M | 230 | 4 |
| Auto repair and car care | 70 | #362 of 2,401 | 15 | 27.5 | $341K | 127 | 6 |
| Home repair trades | 65 | #365 of 2,057 | 5 | 9.2 | $2.7M | 113 | 6 |
| Doctors, dentists and clinics | 65 | #523 of 2,394 | 15 | 27.5 | $361K | 237 | Under 3 |
| Sit-down restaurants | 55 | #946 of 2,405 | 23 | 42.2 | $792K | 119 | 9 |
| Fast food and sandwich shops | 53 | #1,018 of 2,222 | 6 | 11.0 | $3M | 100 | 10 |
| Restaurants and cafes | 53 | #1,058 of 2,405 | 46 | 84.3 | $396K | 107 | 21 |
| Pet businesses | 48 | #1,207 of 2,200 | 7 | 12.8 | $612K | 70 | Under 3 |
| Salons, barbers and spas | 47 | #1,353 of 2,385 | 20 | 36.7 | $217K | 102 | 3 |
| Convenience stores | 46 | #1,273 of 2,261 | 6 | 11.0 | $5.1M | 65 | Under 3 |
| Lawn, cleaning and pest control | 43 | #1,157 of 1,771 | 10 | 18.3 | $719K | 43 | 6 |
| Real estate | 43 | #1,476 of 2,229 | 17 | 31.2 | Index only | 102 | 6 |
| Grocery and convenience stores | 39 | #1,636 of 2,402 | 13 | 23.8 | $2.4M | 70 | 5 |
| Gyms, studios and classes | 36 | #1,613 of 2,088 | 6 | 11.0 | $526K | 79 | Under 3 |
| Real estate agents and brokers | 36 | #1,806 of 2,176 | 14 | 25.7 | Index only | 98 | 6 |
| Hair salons | 36 | #1,840 of 2,339 | 12 | 22.0 | $362K | 84 | Under 3 |
| Landscaping and lawn care | 33 | #1,214 of 1,493 | 7 | 12.8 | $1M | 35 | 6 |
| Coffee shops and cafes | 30 | #1,757 of 2,063 | 8 | 14.7 | $2.3M | 61 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 7.3 | $1.3M | 51 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 7.3 | $1.4M | 138 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 7.3 | $7.7M | 82 | 3 |
| Gyms | Not scored | Not scored | 4 | 7.3 | $789K | 61 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.5 | $6.1M | 147 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 5.5 | $3.1M | 348 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 5.5 | $4.6M | 96 | 3 |
| Nail salons | Not scored | Not scored | 3 | 5.5 | $1.4M | 87 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.5 | $1.4M | 56 | Under 3 |
| Property management | Not scored | Not scored | 3 | 5.5 | Index only | 45 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.7 | $2.2M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.7 | $2.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 3.7 | $3.6M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 3.7 | $9.1M | Too few | 10 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.7 | $2.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.7 | $2.2M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.7 | $2.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.7 | $2.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.8 | $2M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.8 | $9.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.8 | $9.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.8 | $13.7M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.8 | $1.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.8 | $3.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.8 | $5.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.8 | $5.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.8 | $7.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.8 | $4.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.8 | $5.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.8 | $13.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.8 | $3.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pamlico County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.1M | $938 | 98 |
| Gasoline and other fuels | $16.8M | $3,083 | 119 |
| Food away from home | $18.2M | $3,340 | 82 |
| Groceries | $30.6M | $5,612 | 89 |
| Personal care products and services | $4.3M | $797 | 79 |
| Child care and other personal services | $2M | $373 | 64 |
| Memberships, classes and admissions | $3.2M | $578 | 59 |
| Medical and dental services | $5.4M | $992 | 77 |
| Pets | $4.3M | $785 | 86 |
| Clothing, shoes and related services | $9.2M | $1,684 | 82 |
| Vehicle insurance | $14.3M | $2,625 | 134 |
| Home repairs, maintenance and insurance | $13.7M | $2,513 | 83 |
| Lawn care, cleaning and other household services | $7.2M | $1,318 | 93 |
| Rent and homeowner costs | $75M | $13,751 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pamlico County
- Population, 2025 estimate
- 12,758+3.7% since 2020
- Households
- 5,456
- Median age
- 52.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 337 sq. mi.
- People per square mile
- 37
- Median household income
- $59,717+27.8% vs. 2015–2019, before inflation
- Average household income
- $78,618
- Median home value
- $216,800
- Jobs located here
- 3,289
- Daytime population
- 11,007Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pamlico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pamlico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Craven County, NC102,612 people
- Carteret County, NC69,148 people
- Beaufort County, NC44,499 people
- Jones County, NC9,302 people
- Hyde County, NC4,592 people
- Onslow County, NC207,906 people
- Pitt County, NC177,193 people
- Lenoir County, NC54,919 people
Questions
How fast is Pamlico County, NC growing?
Population estimates put Pamlico County at 12,758 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 5,456 households. Against the 2015–2019 survey, median household income rose 27.8%, before inflation.
How much do households in Pamlico County, NC spend?
Households in Pamlico County spend about $75M a year on rent and homeowner costs, $30.6M on groceries and $18.2M on food away from home. Relative to the U.S., household spending in Pamlico County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in Pamlico County, NC?
Of the business types scored in Pamlico County, insurance agencies (85), gas stations (81) and auto repair shops (76) have the highest Groundwork market scores. For insurance agencies, that ranks #129 of 2,272 scored counties.
How does Pamlico County, NC compare with the U.S.?
Median household income in Pamlico County is $59,717, 26% below the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for lawn care, cleaning and pest control companies (2.2 times the U.S. rate) and lowest for medical and dental practices (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Pamlico County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pamlico County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pamlico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pamlico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.