Small-town market profile · North Carolina
Brevard, NC area market data
How the Brevard area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,211
- +2.9% since 2020
- Households
- 14,584
- Median household income
- $66,184
- +31.8% vs. 2015–2019, before inflation
- Median home value
- $373,600
- Jobs located here
- 9,403
- Highest market score
- 82
- Gas stations, #21 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Brevard area by name and distance, and the households and spending within reach. Or open the report at the center of the Brevard area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Brevard area has an estimated 34,211 people and 14,584 households. Population estimates put the population change in the Brevard area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). Median household income in the Brevard area is $66,184, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.
Relative to the U.S., household spending in the Brevard area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in the Brevard area, gas stations (82), auto repair and car care businesses (79) and auto repair shops (75) have the highest Groundwork market scores. For gas stations, that ranks #21 of 536 scored small-town markets.
The Brevard area is made up of one county, Transylvania County. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (59% below the U.S. rate).
All 56 business types in the Brevard area
Highest Groundwork market score first. Each score compares the Brevard area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 82 | #21 of 536 | 16 | 11.0 | $2.8M | 115 | 15 |
| Auto repair and car care | 79 | #26 of 538 | 39 | 26.7 | $350K | 130 | 14 |
| Auto repair shops | 75 | #41 of 538 | 22 | 15.1 | $620K | 139 | 12 |
| Clothing, shoes and laundry | 75 | #59 of 536 | 14 | 9.6 | $1.9M | 211 | 7 |
| Veterinarians | 73 | #41 of 398 | 5 | 3.4 | $2.4M | 90 | 4 |
| Clothing and shoe stores | 73 | #69 of 536 | 10 | 6.9 | $2.6M | 204 | 7 |
| Dentists and orthodontists | 71 | #76 of 526 | 10 | 6.9 | $1.5M | 157 | 4 |
| Convenience stores | 71 | #82 of 529 | 12 | 8.2 | $7.1M | 90 | Under 3 |
| Insurance agencies | 71 | #98 of 537 | 23 | 15.8 | $1.6M | 131 | 13 |
| Grocery and convenience stores | 70 | #78 of 538 | 25 | 17.1 | $3.4M | 100 | 9 |
| Chiropractors | 64 | #103 of 426 | 6 | 4.1 | $2.6M | 107 | 3 |
| Fast food and sandwich shops | 63 | #150 of 537 | 17 | 11.7 | $3M | 99 | 28 |
| Nail salons | 57 | #149 of 387 | 6 | 4.1 | $2.1M | 123 | Under 3 |
| Pet businesses | 56 | #204 of 527 | 27 | 18.5 | $451K | 51 | 4 |
| Grocery stores | 56 | #207 of 506 | 10 | 6.9 | $8.5M | 91 | 7 |
| Physical therapy | 54 | #181 of 400 | 8 | 5.5 | $1.9M | 80 | 3 |
| Child care and preschools | 53 | #206 of 454 | 10 | 6.9 | $593K | 59 | 7 |
| Primary care and pediatrics | 53 | #212 of 458 | 6 | 4.1 | $2.6M | 144 | 32 |
| Hair salons | 51 | #264 of 538 | 28 | 19.2 | $440K | 102 | 8 |
| Pizza | 50 | #257 of 520 | 15 | 10.3 | $3.4M | 68 | 28 |
| Martial arts and dance studios | 49 | #200 of 378 | 5 | 3.4 | $1.9M | 94 | 4 |
| Bakeries and dessert shops | 47 | #290 of 507 | 15 | 10.3 | $3.4M | 83 | 8 |
| Doctors, dentists and clinics | 47 | #297 of 538 | 90 | 61.7 | $171K | 112 | 42 |
| Home repair trades | 46 | #312 of 526 | 20 | 13.7 | $2M | 81 | 44 |
| Sit-down restaurants | 45 | #323 of 538 | 79 | 54.2 | $652K | 98 | 42 |
| Pet grooming and boarding | 44 | #247 of 387 | 11 | 7.5 | $1.1M | 44 | Under 3 |
| HVAC and plumbing | 44 | #294 of 476 | 11 | 7.5 | $3.6M | 76 | 23 |
| Gyms | 44 | #320 of 506 | 9 | 6.2 | $1.1M | 81 | 6 |
| Salons, barbers and spas | 44 | #347 of 538 | 57 | 39.1 | $216K | 102 | 12 |
| Coffee shops and cafes | 42 | #354 of 529 | 23 | 15.8 | $2.2M | 61 | 8 |
| Restaurants and cafes | 42 | #357 of 538 | 159 | 109.0 | $324K | 87 | 79 |
| Electricians | 41 | #201 of 295 | 7 | 4.8 | $5.6M | 47 | 21 |
| Lawn, cleaning and pest control | 41 | #314 of 481 | 18 | 12.3 | $1.1M | 68 | 38 |
| Landscaping and lawn care | 38 | #288 of 399 | 14 | 9.6 | $1.5M | 50 | 29 |
| Gyms, studios and classes | 35 | #436 of 535 | 19 | 13.0 | $501K | 76 | 10 |
| Spas and skin care | 34 | #420 of 504 | 19 | 13.0 | $648K | 74 | Under 3 |
| Real estate | 33 | #481 of 536 | 63 | 43.2 | Index only | 77 | 49 |
| Yoga, Pilates and fitness studios | 32 | #97 of 112 | 5 | 3.4 | $1.9M | 47 | 6 |
| Real estate agents and brokers | 32 | #490 of 533 | 60 | 41.1 | Index only | 64 | 34 |
| Barbershops | Not scored | Not scored | 4 | 2.7 | $3.1M | 163 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.7 | $3.4M | 135 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.7 | $3M | 67 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.7 | $3.4M | 136 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.1 | $4.5M | 147 | 4 |
| Pest control | Not scored | Not scored | 3 | 2.1 | $6.8M | 67 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.4 | $1.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $13M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.4 | $7.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | 11 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.4 | $19.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $20.4M | Too few | 9 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Brevard area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.6M | $935 | 98 |
| Gasoline and other fuels | $44M | $3,019 | 116 |
| Food away from home | $51.5M | $3,534 | 87 |
| Groceries | $84.6M | $5,804 | 92 |
| Personal care products and services | $12.3M | $845 | 84 |
| Child care and other personal services | $5.9M | $407 | 70 |
| Memberships, classes and admissions | $9.5M | $653 | 66 |
| Medical and dental services | $15.4M | $1,057 | 82 |
| Pets | $12.2M | $836 | 92 |
| Clothing, shoes and related services | $25.9M | $1,779 | 87 |
| Vehicle insurance | $37.7M | $2,587 | 132 |
| Home repairs, maintenance and insurance | $39.5M | $2,709 | 90 |
| Lawn care, cleaning and other household services | $20.4M | $1,400 | 99 |
| Rent and homeowner costs | $210.3M | $14,421 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brevard area
- Population, 2025 estimate
- 34,211+2.9% since 2020
- Households
- 14,584
- Median age
- 50.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 378 sq. mi.
- People per square mile
- 89
- Median household income
- $66,184+31.8% vs. 2015–2019, before inflation
- Average household income
- $88,954
- Median home value
- $373,600
- Jobs located here
- 9,403
- Daytime population
- 30,592Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brevard area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brevard area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brevard area 1
- Transylvania County, NC33,691 people
Other markets based in North Carolina 12
- Charlotte-Concord-Gastonia, NC-SC metro area2,768,407 people
- Raleigh-Cary, NC metro area1,487,302 people
- Greensboro-High Point, NC metro area786,419 people
- Winston-Salem, NC metro area689,766 people
- Durham-Chapel Hill, NC metro area601,724 people
- Wilmington, NC metro area453,347 people
- Asheville, NC metro area414,711 people
- Fayetteville, NC metro area392,380 people
- Hickory-Lenoir-Morganton, NC metro area368,316 people
- Jacksonville, NC metro area207,906 people
- Greenville, NC metro area177,193 people
- Burlington, NC metro area176,893 people
Questions
How fast is the Brevard, NC area growing?
Population estimates put the Brevard area at 34,211 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 14,584 households. Median household income rose 31.8% from the 2015–2019 survey, before inflation.
How much do households in the Brevard, NC area spend?
Households in the Brevard area spend about $210.3M a year on rent and homeowner costs, $84.6M on groceries and $51.5M on food away from home. Set against the U.S., households in the Brevard area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in the Brevard, NC area?
The highest Groundwork market scores in the Brevard area are for gas stations (82), auto repair and car care businesses (79) and auto repair shops (75). The Brevard area ranks #21 of 536 scored small-town markets for gas stations.
How does the Brevard, NC area compare with the U.S.?
The median household income in the Brevard area is $66,184 a year, 18% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $373,600, against $332,700 for the U.S. For its number of households, the Brevard area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Brevard area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brevard area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in the Brevard area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brevard area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.