Groundwork

Beauty and personal care · County · New York

Hair salons in Seneca County, NY

How Seneca County, NY compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #769 of 2,339 scored counties
#29 of 61 scored counties in New York

Listings
24
3 chain locations (13%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$12.3M
On personal care products and services · $905 a household
Spending per listing
$513K
19% above the U.S.
Listings per 10k households
17.6
25% below the U.S.
Population, 2025
32,883
−1.7% since 2020

See the hair salons around any address in Seneca County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Seneca County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 24 hair salons in Seneca County. 3 of them (13%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 17.6, 25% below the U.S. rate of 23.4.

Households in Seneca County spend about $12.3M a year on personal care products and services, or $905 per household, 10% below the U.S. average. That is about $513K of household spending for each salon on map listings, 19% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

Official counts show 4 businesses with payroll classed as beauty salons in Seneca County in 2023. That is one for every 3,402 households, against one for every 1,535 across the U.S. Official counts also show 54 one-person businesses without payroll.

Population estimates show Seneca County declined 1.7% from 2020 to 2025, against +3.1% for the U.S. Seneca County scores 58 (upper middle) on the Groundwork market score for hair salons, ranking #769 of 2,339 scored counties and #29 of 61 scored counties in New York.

How Seneca County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Seneca County, NY compared with New York and the U.S.
MeasureSeneca CountyNew YorkU.S.
Listings per 10k households17.621.623.4
Spending per listing$513K$495K$430K
Households per official establishment3,4021,0811,535
Official establishment growth, 2019–2023n/a+0.2%+6.0%
Population growth, 2020–2025−1.7%−0.6%+3.1%
Spending per household on personal care products and services$905$1,070$1,005
Median household income$68,089$85,974$80,734
Groundwork market score5843

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
4
Annual payroll, 2023
$114K
One-person businesses, 2023
54Businesses with no payroll
Map listings, September 2026
243 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Seneca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Seneca County

Population, 2025 estimate
32,883−1.7% since 2020
Households
13,606
Median age
43.9
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
324 sq. mi.
People per square mile
102
Median household income
$68,089+24.8% vs. 2015–2019, before inflation
Average household income
$89,874
Median home value
$155,400
Jobs located here
11,145
Daytime population
30,768Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Seneca County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Seneca County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across New York

Every New York market ranked →

The highest-scoring counties in New York for hair salons, numbered among those based in New York, with Seneca County marked.

Top counties in New York

Counties in New York ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NY823511.1$879K+2.7%#60 of 2,339
2Otsego County, NY773916.8$550K+3.8%#126 of 2,339
3Rensselaer County, NY769914.8$696K−0.2%#134 of 2,339
4Schenectady County, NY7611717.5$574K+3.0%#145 of 2,339
5Wayne County, NY725213.5$696K+0.1%#232 of 2,339
6Tompkins County, NY716314.6$679K−1.4%#256 of 2,339
7Ulster County, NY6911415.3$685K+1.1%#308 of 2,339
8Schoharie County, NY682317.9$522K+1.4%#364 of 2,339
9Yates County, NY671313.7$695K−0.8%#383 of 2,339
10Columbia County, NY643814.3$735K−2.1%#474 of 2,339
29Seneca County, NY582417.6$513K−1.7%#769 of 2,339

Other business types in Seneca County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Seneca County, NY?

There are 24 hair salons on map listings in Seneca County as of September 2026. 3 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 54 one-person businesses have no payroll, by official counts.

How much do households in Seneca County, NY spend on personal care products and services?

About $12.3M a year, or $905 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 24 hair salons on map listings, it comes to $513K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 13,606 households in Seneca County and national spending patterns by income.

How does Seneca County, NY compare with the U.S. for hair salons?

Seneca County has 17.6 hair salons per 10,000 households, 25% below the U.S. rate of 23.4. Spending per salon is $513K, 19% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Seneca County would have about 29, against 24 on map listings. There is one business with payroll in the industry for every 3,402 households, against one for every 1,535 across the U.S.

How fast is Seneca County, NY growing?

Population estimates put Seneca County at 32,883 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 13,606 households. The median household income in Seneca County is $68,089 a year, 16% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Seneca County scores 58 for hair salons (upper middle), #769 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Seneca County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Seneca County

Screening a site or an acquisition in Seneca County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Seneca County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.