Groundwork

Food and drink · Small-town market · New York

Pizza places in the Olean, NY area

The pizza places in the Olean, NY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #315 of 520 scored small-town markets
#13 of 14 scored small-town markets based in New York

Listings
28
9 chain locations (32%)
Official establishments
48
All limited-service restaurants · 0.0% since 2019
Household spending a year
$104.8M
On food away from home · $3,286 a household
Spending per listing
$3.7M
26% below the U.S.
Listings per 10k households
8.8
10% above the U.S.
Population, 2025
75,390
−2.1% since 2020

See the pizza places around any address in the Olean area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Olean area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,286 per household (19% below the U.S. average), households in the Olean area spend about $104.8M a year on food away from home. That is about $3.7M of household spending for each pizza place on map listings, 26% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

The Olean area has 28 pizza places on map listings as of September 2026. 9 of them (32%) are chain locations, against 58% across the U.S. That comes to 8.8 for every 10,000 households, 10% above the U.S. rate of 8.0.

In 2023, official counts showed 48 businesses with payroll in the Olean area classed as limited-service restaurants, unchanged from 2019. That is one for every 664 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 6 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $2,000 has gone to businesses classed as limited-service restaurants in the Olean area.

Between 2020 and 2025, the population of the Olean area declined 2.1%, against +3.1% for the U.S. The Olean area scores 44 (lower middle) on the Groundwork market score for pizza places, ranking #315 of 520 scored small-town markets and #13 of 14 scored small-town markets based in New York.

How the Olean area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Olean, NY area compared with New York and the U.S.
MeasureOlean areaNew YorkU.S.
Listings per 10k households8.88.98.0
Spending per listing$3.7M$4.8M$5.1M
Households per official establishment (all limited-service restaurants)664433478
Official establishment growth, 2019–20230.0%−0.8%+6.1%
Population growth, 2020–2025−2.1%−0.6%+3.1%
Spending per household on food away from home$3,286$4,270$4,070
Median household income$59,540$85,974$80,734
Groundwork market score4435

Official counts and lending

Businesses

Official establishments, 2019 to 2023
48All limited-service restaurants · 0.0% over the period
Employees, 2023
585
Annual payroll, 2023
$12.8M
One-person businesses, 2023
6All limited-service restaurants with no payroll
Map listings, September 2026
289 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$2,000

SBA-backed loans to businesses classed as limited-service restaurants in the Olean area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Olean area

Population, 2025 estimate
75,390−2.1% since 2020
Households
31,895
Median age
43.2
Homes lived in by their owners
75%
Vehicles per household
1.6
Land area
1,308 sq. mi.
People per square mile
58
Median household income
$59,540+22.3% vs. 2015–2019, before inflation
Average household income
$75,425
Median home value
$113,100
Jobs located here
27,111
Daytime population
72,231Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Olean area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Olean area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in New York for pizza places, numbered among those based in New York, with the Olean area marked.

Top small-town markets in New York

Small-town markets in New York ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Seneca Falls, NY6675.1$6.9M−1.7%#104 of 520
2Massena-Ogdensburg, NY65215.0$6.8M−2.5%#112 of 520
3Oneonta, NY642410.3$3.5M+3.8%#126 of 520
4Hudson, NY63269.8$4.3M−2.1%#132 of 520
5Corning, NY61297.4$4.8M−1.6%#143 of 520
6Monticello, NY56319.9$3.9M+2.7%#195 of 520
7Gloversville, NY55187.9$4.4M−1.6%#207 of 520
8Plattsburgh, NY54319.2$4M−2.0%#220 of 520
9Batavia, NY542710.9$3.4M+0.2%#223 of 520
10Auburn, NY51299.2$3.9M−2.3%#244 of 520
13Olean, NY44288.8$3.7M−2.1%#315 of 520

Other business types in the Olean area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Olean, NY area?

Map listings as of September 2026 show 28 pizza places in the Olean area. 9 of them (32%) are chain locations. The listings count pizza restaurants. Official counts show 48 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 6 one-person businesses without payroll.

How much do households in the Olean, NY area spend on food away from home?

About $104.8M a year, or $3,286 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 28 pizza places on map listings, it comes to $3.7M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 31,895 households in the Olean area and national spending patterns by income.

How does the Olean, NY area compare with the U.S. for pizza places?

The Olean area has 8.8 pizza places per 10,000 households, 10% above the U.S. rate of 8.0. Spending per pizza place is $3.7M, 26% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Olean area would have about 21, against 28 on map listings. There is one business with payroll in the industry for every 664 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.

How fast is the Olean, NY area growing?

Population estimates put the Olean area at 75,390 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 31,895 households. Median household income in the Olean area is $59,540, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Olean area scores 44 for pizza places (lower middle), #315 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Olean area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Olean area

Screening a site or an acquisition in the Olean area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Olean area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.