Beauty and personal care · County · Nevada
Hair salons in Elko County, NV
How Elko County, NV compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #376 of 2,339 scored counties
#3 of 9 scored counties in Nevada
- Listings
- 43
- 9 chain locations (21%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $19.9M
- On personal care products and services · $1,011 a household
- Spending per listing
- $462K
- 7% above the U.S.
- Listings per 10k households
- 21.9
- 6% below the U.S.
- Population, 2025
- 54,815
- +2.1% since 2020
See the hair salons around any address in Elko County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Elko County spend about $19.9M a year on personal care products and services, or $1,011 per household, in line with the U.S. average. Spread across 43 hair salons, that is $462K per salon, 7% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 43 hair salons on map listings in Elko County as of September 2026. 9 of them (21%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 21.9, 6% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in Elko County classed as beauty salons. That is one for every 3,925 households, against one for every 1,535 across the U.S. Official counts also show 138 one-person businesses without payroll.
Population estimates put the population change in Elko County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Elko County is 68 (upper middle), #376 of 2,339 scored counties and #3 of 9 scored counties in Nevada. That puts it in the top quarter of counties.
How Elko County compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elko County | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.9 | 22.0 | 23.4 |
| Spending per listing | $462K | $456K | $430K |
| Households per official establishment | 3,925 | 1,833 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +18.6% | +6.0% |
| Population growth, 2020–2025 | +2.1% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,011 | $1,005 | $1,005 |
| Median household income | $86,487 | $78,260 | $80,734 |
| Groundwork market score | 68 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 21
- Annual payroll, 2023
- $376K
- One-person businesses, 2023
- 138Businesses with no payroll
- Map listings, September 2026
- 439 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Elko County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Elko County
- Population, 2025 estimate
- 54,815+2.1% since 2020
- Households
- 19,627
- Median age
- 36.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 17,173 sq. mi.
- People per square mile
- 3
- Median household income
- $86,487+6.5% vs. 2015–2019, before inflation
- Average household income
- $101,650
- Median home value
- $301,400
- Jobs located here
- 22,857
- Daytime population
- 52,062Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Elko County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nevada
Every Nevada market ranked →The highest-scoring counties in Nevada for hair salons, numbered among those based in Nevada, with Elko County marked.
Top counties in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lyon County, NV | 87 | 30 | 12.6 | $778K | +9.5% | #26 of 2,339 |
| 2Nye County, NV | 73 | 39 | 17.6 | $506K | +10.3% | #216 of 2,339 |
| 3Elko County, NV | 68 | 43 | 21.9 | $462K | +2.1% | #376 of 2,339 |
| 4Clark County, NV | 61 | 1,868 | 21.7 | $459K | +5.8% | #648 of 2,339 |
| 5Washoe County, NV | 61 | 470 | 23.6 | $452K | +4.4% | #650 of 2,339 |
| 6Humboldt County, NV | 60 | 13 | 18.8 | $514K | 0.0% | #678 of 2,339 |
| 7Douglas County, NV | 57 | 57 | 26.7 | $408K | +1.2% | #841 of 2,339 |
| 8Churchill County, NV | 46 | 27 | 28.4 | $343K | +1.1% | #1,397 of 2,339 |
| 9Carson City, NV | 26 | 80 | 33.8 | $285K | −0.2% | #2,122 of 2,339 |
Other business types in Elko County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons68
- Barbershops
- Nail salons76
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Elko County, NV?
As of September 2026, map listings count 43 hair salons in Elko County. 9 of them (21%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 138 one-person businesses have no payroll, by official counts.
How much do households in Elko County, NV spend on personal care products and services?
About $19.9M a year, or $1,011 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 43 hair salons on map listings, it comes to $462K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 19,627 households in Elko County and national spending patterns by income.
How does Elko County, NV compare with the U.S. for hair salons?
Elko County has 21.9 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $462K, 7% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Elko County would have about 46, against 43 on map listings. There is one business with payroll in the industry for every 3,925 households, against one for every 1,535 across the U.S.
How fast is Elko County, NV growing?
Population estimates put Elko County at 54,815 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 19,627 households. Median household income in Elko County is $86,487, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 6.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Elko County scores 68 for hair salons (upper middle), #376 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Elko County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Elko County
Screening a site or an acquisition in Elko County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.