Food and drink · Small-town market · Nebraska
Sit-down restaurants in the North Platte, NE area
Competitor counts, household spending and official business counts for sit-down restaurants in the North Platte, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #293 of 538 scored small-town markets
#8 of 9 scored small-town markets based in Nebraska
- Listings
- 81
- 37 chain locations (46%)
- Official establishments
- 22
- −12.0% since 2019
- Household spending a year
- $53.6M
- On food away from home · $3,526 a household
- Spending per listing
- $661K
- In line with the U.S.
- Listings per 10k households
- 53.3
- 13% below the U.S.
- Population, 2025
- 33,972
- −3.6% since 2020
See the sit-down restaurants around any address in the North Platte area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 81 sit-down restaurants in the North Platte area. Of those, 37 are chain locations, or 46%, against 29% across the U.S. That is 53.3 per 10,000 households, 13% below the U.S. rate of 61.3.
At $3,526 per household (13% below the U.S. average), households in the North Platte area spend about $53.6M a year on food away from home. Spread across 81 sit-down restaurants, that is $661K per restaurant, in line with the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
In 2023, official counts showed 22 businesses with payroll in the North Platte area classed as full-service restaurants, down 12.0% from 2019. That is one for every 690 households, against one for every 500 across the U.S. Official counts list 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as full-service restaurants in the North Platte area.
Population estimates show the North Platte area declined 3.6% from 2020 to 2025, against +3.1% for the U.S. The North Platte area scores 48 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #293 of 538 scored small-town markets and #8 of 9 scored small-town markets based in Nebraska.
How the North Platte area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | North Platte area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.3 | 51.8 | 61.3 |
| Spending per listing | $661K | $762K | $664K |
| Households per official establishment | 690 | 555 | 500 |
| Official establishment growth, 2019–2023 | −12.0% | +0.6% | +1.5% |
| Population growth, 2020–2025 | −3.6% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,526 | $3,946 | $4,070 |
| Median household income | $65,430 | $76,475 | $80,734 |
| Groundwork market score | 48 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22−12.0% over the period
- Employees, 2023
- 469
- Annual payroll, 2023
- $10M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 8137 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.2M
SBA-backed loans to businesses classed as full-service restaurants in the North Platte area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the North Platte area
- Population, 2025 estimate
- 33,972−3.6% since 2020
- Households
- 15,189
- Median age
- 42.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 3,135 sq. mi.
- People per square mile
- 11
- Median household income
- $65,430
- Average household income
- $79,648
- Median home value
- $189,500
- Jobs located here
- 14,644
- Daytime population
- 34,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the North Platte area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for sit-down restaurants, numbered among those based in Nebraska, with the North Platte area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 74 | 90 | 51.8 | $727K | +3.8% | #53 of 538 |
| 2Beatrice, NE | 64 | 48 | 51.5 | $697K | +0.2% | #127 of 538 |
| 3Norfolk, NE | 63 | 98 | 50.0 | $726K | +1.1% | #137 of 538 |
| 4Hastings, NE | 61 | 77 | 45.1 | $817K | −0.2% | #153 of 538 |
| 5Fremont, NE | 61 | 73 | 48.1 | $772K | +2.6% | #157 of 538 |
| 6Kearney, NE | 60 | 124 | 54.4 | $708K | +1.9% | #167 of 538 |
| 7Lexington, NE | 52 | 53 | 53.1 | $699K | +1.1% | #247 of 538 |
| 8North Platte, NE | 48 | 81 | 53.3 | $661K | −3.6% | #293 of 538 |
| 9Scottsbluff, NE | 31 | 88 | 57.2 | $607K | −1.2% | #459 of 538 |
Other business types in the North Platte area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes37
- Sit-down restaurants48
- Fast food and sandwich shops23
- Pizza27
- Coffee shops and cafes36
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the North Platte, NE area?
The North Platte area has 81 sit-down restaurants on map listings as of September 2026. 37 of them (46%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 22 businesses with payroll classed as full-service restaurants in 2023, down 12.0% from 2019. Official counts also show 3 one-person businesses without payroll.
How much do households in the North Platte, NE area spend on food away from home?
About $53.6M a year, or $3,526 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 81 sit-down restaurants on map listings, it comes to $661K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 15,189 households in the North Platte area and national spending patterns by income.
How does the North Platte, NE area compare with the U.S. for sit-down restaurants?
The North Platte area has 53.3 sit-down restaurants per 10,000 households, 13% below the U.S. rate of 61.3. Spending per restaurant is $661K, in line with the U.S. figure of $664K. The count on map listings matches the U.S. ratio of sit-down restaurants to household spending. There is one business with payroll in the industry for every 690 households, against one for every 500 across the U.S. The official count fell 12.0% from 2019 to 2023, against +1.5% for the U.S.
How fast is the North Platte, NE area growing?
Population estimates put the North Platte area at 33,972 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 15,189 households. The median household income in the North Platte area is $65,430 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The North Platte area scores 48 for sit-down restaurants (lower middle), #293 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the North Platte area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the North Platte area
Screening a site or an acquisition in the North Platte area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.