Groundwork

Health care · Metro area · New York

Urgent care and walk-in clinics in the Rochester, NY metro area

The urgent care and walk-in clinics in the Rochester, NY metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #35 of 197 scored metro areas
#2 of 7 scored metro areas based in New York

Listings
15
5 chain locations (33%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$523.3M
On medical and dental services · $1,174 a household
Spending per listing
$34.9M
42% above the U.S.
Listings per 10k households
0.3
40% below the U.S.
Population, 2025
1,056,149
−0.7% since 2020

See the urgent care and walk-in clinics around any address in the Rochester metro area

The site report maps the urgent care and walk-in clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,174 per household (9% below the U.S. average), households in the Rochester metro area spend about $523.3M a year on medical and dental services. That is about $34.9M of household spending for each clinic on map listings, 42% above the U.S. figure of $24.5M. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.

The Rochester metro area has 15 urgent care and walk-in clinics on map listings as of September 2026. Of those, 5 are chain locations, or 33%, against 24% across the U.S. That comes to 0.3 for every 10,000 households, 40% below the U.S. rate of 0.5.

In 2023, official counts showed 12 businesses with payroll in the Rochester metro area classed as freestanding emergency and urgent care centers. That is one for every 37,153 households, against one for every 12,867 across the U.S.

Population estimates show the Rochester metro area declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for urgent care and walk-in clinics in the Rochester metro area is 66 (upper middle), #35 of 197 scored metro areas and #2 of 7 scored metro areas based in New York. That puts it in the top quarter of metro areas.

How the Rochester metro area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the urgent care and walk-in clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Urgent care and walk-in clinics in Rochester, NY metro area compared with New York and the U.S.
MeasureRochester metro areaNew YorkU.S.
Listings per 10k households0.30.50.5
Spending per listing$34.9M$28M$24.5M
Households per official establishment37,15318,30012,867
Official establishment growth, 2019–2023n/a+22.4%+32.0%
Population growth, 2020–2025−0.7%−0.6%+3.1%
Spending per household on medical and dental services$1,174$1,278$1,288
Median household income$76,284$85,974$80,734
Groundwork market score6649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
489
Annual payroll, 2023
$24.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
155 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as freestanding emergency and urgent care centers in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rochester metro area

Population, 2025 estimate
1,056,149−0.7% since 2020
Households
445,836
Median age
42.2
Homes lived in by their owners
67%
Vehicles per household
1.6
Land area
2,928 sq. mi.
People per square mile
362
Median household income
$76,284
Average household income
$100,943
Median home value
$204,600
Jobs located here
501,944
Daytime population
1,064,689Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rochester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the urgent care and walk-in clinics on map listings by name and distance.

Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Urgent care and walk-in clinics across New York

Every New York market ranked →

The highest-scoring metro areas in New York for urgent care and walk-in clinics, numbered among those based in New York, with the Rochester metro area marked.

Top metro areas in New York

Metro areas in New York ranked for urgent care and walk-in clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kiryas Joel-Poughkeepsie-Newburgh, NY7570.3$48.6M+3.0%#14 of 197
2Rochester, NY66150.3$34.9M−0.7%#35 of 197
3Buffalo-Cheektowaga, NY61160.3$36.1M−0.8%#53 of 197
4New York-Newark-Jersey City, NY-NJ583510.5$28.8M+0.6%#64 of 197
5Syracuse, NY49130.5$24.4M−1.3%#104 of 197
6Binghamton, NY4850.5$22.4M−1.3%#107 of 197
7Albany-Schenectady-Troy, NY48320.8$15M+1.9%#109 of 197

Other business types in the Rochester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many urgent care and walk-in clinics are in the Rochester, NY metro area?

Map listings as of September 2026 show 15 urgent care and walk-in clinics in the Rochester metro area. 5 of them (33%) are chain locations. The listings count urgent care and walk-in clinics. Official counts show 12 businesses with payroll classed as freestanding emergency and urgent care centers in 2023.

How much do households in the Rochester, NY metro area spend on medical and dental services?

About $523.3M a year, or $1,174 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 15 urgent care and walk-in clinics on map listings, it comes to $34.9M per clinic. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 445,836 households in the Rochester metro area and national spending patterns by income.

How does the Rochester, NY metro area compare with the U.S. for urgent care and walk-in clinics?

The Rochester metro area has 0.3 urgent care and walk-in clinics per 10,000 households, 40% below the U.S. rate of 0.5. Spending per clinic is $34.9M, 42% above the U.S. figure of $24.5M. At the U.S. ratio of urgent care and walk-in clinics to household spending, the Rochester metro area would have about 21, against 15 on map listings. There is one business with payroll in the industry for every 37,153 households, against one for every 12,867 across the U.S.

How fast is the Rochester, NY metro area growing?

Population estimates put the Rochester metro area at 1,056,149 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 445,836 households. Median household income in the Rochester metro area is $76,284, 6% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 66 for urgent care and walk-in clinics (upper middle), #35 of 197 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rochester metro area. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for urgent care and walk-in clinics · All 56 business types in the Rochester metro area

Screening a site or an acquisition in the Rochester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.