Auto · Metro area · New York
Insurance agencies in the Rochester, NY metro area
Competitor counts, household spending and official business counts for insurance agencies in the Rochester, NY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #268 of 387 scored metro areas
#9 of 13 scored metro areas based in New York
- Listings
- 536
- 115 chain locations (21%)
- Official establishments
- 345
- −10.8% since 2019
- Household spending a year
- $647M
- On vehicle insurance · $1,451 a household
- Spending per listing
- $1.2M
- 4% below the U.S.
- Listings per 10k households
- 12.0
- 23% below the U.S.
- Population, 2025
- 1,056,149
- −0.7% since 2020
See the insurance agencies around any address in the Rochester metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Rochester metro area comes to about $647M a year: $1,451 per household, 26% below the U.S. average. That works out to $1.2M per agency, 4% below the U.S. figure of $1.3M.
The Rochester metro area has 536 insurance agencies on map listings as of September 2026. Of those, 115 are chain locations, or 21%, against 21% across the U.S. That comes to 12.0 for every 10,000 households, 23% below the U.S. rate of 15.6.
Official counts show 345 businesses with payroll classed as insurance agencies and brokerages in the Rochester metro area in 2023, down 10.8% from 2019. That is one for every 1,292 households, against one for every 966 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $302K have gone to businesses classed as insurance agencies and brokerages in the Rochester metro area.
Population estimates show the Rochester metro area declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for insurance agencies in the Rochester metro area is 37 (lower middle), #268 of 387 scored metro areas and #9 of 13 scored metro areas based in New York.
How the Rochester metro area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 10.7 | 15.6 |
| Spending per listing | $1.2M | $1.1M | $1.3M |
| Households per official establishment | 1,292 | 1,216 | 966 |
| Official establishment growth, 2019–2023 | −10.8% | −4.7% | −1.0% |
| Population growth, 2020–2025 | −0.7% | −0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,451 | $1,132 | $1,957 |
| Median household income | $76,284 | $85,974 | $80,734 |
| Groundwork market score | 37 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 345−10.8% over the period
- Employees, 2023
- 2,209
- Annual payroll, 2023
- $145.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 536115 chain locations
- Listings at the U.S. rate for this spending
- 515The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $302K
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 1,056,149−0.7% since 2020
- Households
- 445,836
- Median age
- 42.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.6
- Land area
- 2,928 sq. mi.
- People per square mile
- 362
- Median household income
- $76,284
- Average household income
- $100,943
- Median home value
- $204,600
- Jobs located here
- 501,944
- Daytime population
- 1,064,689Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New York
Every New York market ranked →The highest-scoring metro areas in New York for insurance agencies, numbered among those based in New York, with the Rochester metro area marked.
Top metro areas in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Watertown-Fort Drum, NY | 55 | 33 | 6.9 | $2.1M | −3.9% | #159 of 387 |
| 2Glens Falls, NY | 53 | 50 | 9.2 | $1.7M | −1.9% | #166 of 387 |
| 3Kingston, NY | 51 | 74 | 10.0 | $1.6M | +1.1% | #178 of 387 |
| 4Ithaca, NY | 49 | 41 | 9.5 | $1.5M | −1.4% | #188 of 387 |
| 5Kiryas Joel-Poughkeepsie-Newburgh, NY | 47 | 311 | 12.2 | $1.3M | +3.0% | #205 of 387 |
| 6Elmira, NY | 46 | 34 | 9.6 | $1.5M | −3.9% | #209 of 387 |
| 7Binghamton, NY | 43 | 108 | 10.6 | $1.3M | −1.3% | #232 of 387 |
| 8Albany-Schenectady-Troy, NY | 42 | 470 | 12.3 | $1.2M | +1.9% | #239 of 387 |
| 9Rochester, NY | 37 | 536 | 12.0 | $1.2M | −0.7% | #268 of 387 |
| 10New York-Newark-Jersey City, NY-NJ | 33 | 7,483 | 10.1 | $1.1M | +0.6% | #291 of 387 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Rochester, NY metro area?
Map listings as of September 2026 show 536 insurance agencies in the Rochester metro area. 115 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 345 businesses with payroll classed as insurance agencies and brokerages in 2023, down 10.8% from 2019.
How much do households in the Rochester, NY metro area spend on vehicle insurance?
About $647M a year, or $1,451 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 536 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 445,836 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, NY metro area compare with the U.S. for insurance agencies?
The Rochester metro area has 12.0 insurance agencies per 10,000 households, 23% below the U.S. rate of 15.6. Spending per agency is $1.2M, 4% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Rochester metro area would have about 515, against 536 on map listings. There is one business with payroll in the industry for every 1,292 households, against one for every 966 across the U.S. The official count fell 10.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Rochester, NY metro area growing?
Population estimates put the Rochester metro area at 1,056,149 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 445,836 households. Median household income in the Rochester metro area is $76,284, 6% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 37 for insurance agencies (lower middle), #268 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.